Be Informed About What Happens Behind Competitor Lines

It’s hard to have a successful online business without sometimes spying a little on your competitors and their adoption of best-practice marketing tactics. We prefer to call this a competitive analysis. Now you can learn your competitors’ best practices even more easily with the help of our newly added Competitor Metrics reports.

First, choose the 3 or 4 sites that you really compete with. These will be the sites you will watch regularly.

The main aim of a competitive analysis is to predict where your competitors may outrank you and fine-tune your marketing strategy to avoid this. The WebCEO Online Competitor Metrics reports provide you with a lof of key information.

Go to the ‘Competitor Rankings’ report, add up to 20 websites you want to monitor the search engines results positions for. With this report you will always be informed about the pages of your site that need to be fine-tuned to outrank your competitors.

Use WebCEO to track your competitors rankings

Then use the ‘Competitor Link Profile’ report to research how well your website is doing compared to your competitors (you can investigate the link profiles of several competing websites at once). Here you will find PageRank data, the number of total backlinks, the diversity of linking domains, the number of .GOV and .EDU domains links and nofollow links that pass no link juice to the linked pages.

Research your competitors backlink profiles with WebCEO

Every marketer’s dream is to know how many customers the competitors have. No one can tell you, however the WebCEO Online ‘Competitor Traffic Overview’ report can help you to analyze your competitors’ traffic and estimate how many prospects they may get over a given time period.

Estimate how many prospects your competitors get

Do not forget that researching your competitors’ backlink profiles is a great way to earn those same backlinks for your website. The WebCEO Competitor Backlink Spy tool helps you to find who links to your competitors but do not yet link to your site. A simple email or tweet can get you listed at these sites as well.

WebCEO Online provides you with an easy way to analyze your competitors’ social activity. Use the Web Buzz Monitoring tool to monitor important keywords as well as your and competitors’ brand names. The ‘Social tracker’ report allows you to analyze your competitors’ activities on Facebook, Google+ and Twitter and to, thereby, set realistic social benchmarks for your brand.

Build Your Social Media Campaign with the help of Your Competitors

One of the best ways to help develop a social media strategy for your brand is to research what your competitors are doing. Performing a social media competitive analysis is an essential part of your social media success. You should analyze your competitors’ activities to set realistic benchmarks for your brand.

social-media-competitors

Check what social networks your competitors use. Thy may differ a lot depending on the industry you are in. While Pinterest may be great for a florist or an interior design company, it might be less useful if you are in engineering. Now when you have a list of the social media profiles of your competitors you can start your competitive analysis.

1. Check how often your competitors post.

Yes, this is a very manual process. However it’s really important to know how many times they posted unique content during the last month. This will help you to craft your own schedule.

2. Learn what type of content is popular with your targeted audience.

By looking at what type of content your competitors tend to post you can measure how successful the various mediums are in terms of fan involvement and engagement. Does the audience like photos and videos? Is it a good idea to repost other brands’ content? Should you use hashtags? Answer these questions to better understand what types of content will be helpful for your marketing.

3. Investigate your competitors’ social engagement.

Analyze the number of followers your competitors have. This will show how popular they are and how big their online community is.  While you may not be able to see the changes in social media numbers, you can see trends very clearly.

4. Monitor your competitors’ online reputation.

You should know what is said about your competitors across the web. This helps you to react immediately and fine-tune your social media marketing. For example, if you detect a weakness that happens to be a strength for you, you may consider writing and publishing more content that explains how good you are with that aspect of your business.

A great way to monitor your competition is to use the Web CEO Social Buzz tool. Simply type your competitors’ brand names into the tool and get everyday updates showing freshly indexed content mentioning them.

monitor your social activity with webceo

Look through the found posts and react if appropriate. Besides you can favorite posts you commented on so you can return to them later and see what new comments were added.

When you collect all the data and compare it to your own metrics, you will be able to adjust your own social media campaigns to outperform your competitors. By looking at how your target consumers communicate with your competitors, you will get insights on how to effectively interact with them through social networks.

Remember that your competitors are changing and improving all the time.  They will be adjusting their approach and updating their campaigns in order to try to improve results. That is why your competitive analysis should be an ongoing process. It’s not something that you can do once and then forget about.

How to Build Backlinks with the Help of Your Competitors

As you know, understanding your competitive position in search results is extremely important. Today we explain how your competitors may help you build links.

seo-cartoon-competitors

Researching your competitors’ backlink profiles is a great way to earn those same backlinks for your website. This is a good idea for two reasons: you will get more backlinks and you will help Google to understand your website’s theme, that you are, in fact, a competitor of what might be a well-ranked site.

Before you start your backlink campaign, research how your competitors are doing. Go to the WebCEO Backlink Quality Checker and add up to 4 competitors to check their metrics.

compare-metrics-webceo

Your home page PageRank will give you an idea of how well your website is doing compared to your competitors. It’s not always completely accurate, but if your competition is two or three PageRank numbers ahead of you, it might be time to do some optimization work.

The number of total backlinks will estimate how much work is needed to outrank your competition. Remember that, from the Google point of view, it is better to have more linking domains. Having a lot of linking domains diversity and lots of links from .GOV and .EDU domains shows that your website is authoritative. Nofollow links may bring you traffic, but they do not pass link juice to your pages.

Now, when you can estimate how many backlinks of high quality you need, you can go and get them. The WebCEO Competitor Backlink Spy will help you to investigate who links to your competitors.

webceo_competitor-backlink-spy

Carefully investigate the pages that link to your competitors’ websites but do not have links to your site. It’s quite possible that you can get links there too. Start from the pages that have high Google PR and link to two or more competitors. They are the most helpful because they’re more likely to want to link to your page as well.

Even if you are not going to approach the same sites that your competitors clearly have, this process will reveal the types of sites you may want to approach.

Why You Should Start Spying on Your Competition Right Now

It is no secret that the online business world changes quickly. If you are growing a successful web business, you should understand why customers choose you; why you are better than your competition.

The idea that you are missing something in your marketing mix is a driving force for competitive analysis. Take the time to analyze your competition in order to best show your consumers that they are right in choosing you over that competition. Today prospects choose you according to an array of reasons: your product, pricing, support, your website’s design, the message you deliver. It rarely has to do with pricing alone.

Competitive analyses give you information you can use to differentiate yourself from others in the marketplace. Research your competitors’ marketing and use this information to fine-tune your marketing plan and get more profit.

spy on competition cartoon

Where to start from

To start a competitive analysis you will need to know who your competitors are. This may seem too self-evident; however you should carefully choose your REAL competitors. Think about your target audience. What do they need? What keywords will they use? Whom would you choose if you had the same needs? Answer these questions and use them as the starting point for analyzing your competitors and developing your competitive marketing strategy.

Make a list with all the competitor sites you can find. Then choose the 5 you really compete with. First of all, follow them on Facebook, Twitter and Google+ (or other social networks that are important in your industry), subscribe to their corporate blog via RSS. Now you will be informed about all their news and will be ready to take actions.

The second step of your competitive analysis is to understand why your website may be outranked by the competitors. This step will help you to improve your online marketing strategy. We will show how to do this in our next blog post. Now go and find out about your real competitors!