Panda 4.0 Update: Favorites and Outsiders – What Are the Factors of Google’s Betting System?


Yesterday, we gave you some practical advice on how to avoid the Google Panda Penalty. Today we would like to get a view of how some websites applied (or did not applied) the SEO tactics mentioned in the previous post.

The Google Panda 4.0 Update that was rolled out a few weeks ago has now shown some early results, which reveal both a negative and positive effect on the content shared on the web (depending on the point of view, a user’s or website owner’s).  Users are receiving more relative results for their queries. Given the first reports and complaints I would say that positive effects are greater than negative. Let’s have a quick view of the sites being penalized and rewarded by Google’s Panda 4.0.  The list is not comprehensive, but we can see a definite trend of search visibility losses/gains for some giant websites.
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Be Informed About What Happens Behind Competitor Lines

It’s hard to have a successful online business without sometimes spying a little on your competitors and their adoption of best-practice marketing tactics. We prefer to call this a competitive analysis. Now you can learn your competitors’ best practices even more easily with the help of our newly added Competitor Metrics reports.

First, choose the 3 or 4 sites that you really compete with. These will be the sites you will watch regularly.

The main aim of a competitive analysis is to predict where your competitors may outrank you and fine-tune your marketing strategy to avoid this. The WebCEO Online Competitor Metrics reports provide you with a lof of key information.
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Build Your Social Media Campaign with the help of Your Competitors

One of the best ways to help develop a social media strategy for your brand is to research what your competitors are doing. Performing a social media competitive analysis is an essential part of your social media success. You should analyze your competitors’ activities to set realistic benchmarks for your brand.


Check what social networks your competitors use. Thy may differ a lot depending on the industry you are in. While Pinterest may be great for a florist or an interior design company, it might be less useful if you are in engineering. Now when you have a list of the social media profiles of your competitors you can start your competitive analysis.

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How to Build Backlinks with the Help of Your Competitors

As you know, understanding your competitive position in search results is extremely important. Today we explain how your competitors may help you build links.


Researching your competitors’ backlink profiles is a great way to earn those same backlinks for your website. This is a good idea for two reasons: you will get more backlinks and you will help Google to understand your website’s theme, that you are, in fact, a competitor of what might be a well-ranked site.
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Why You Should Start Spying on Your Competition Right Now

It is no secret that the online business world changes quickly. If you are growing a successful web business, you should understand why customers choose you; why you are better than your competition.

The idea that you are missing something in your marketing mix is a driving force for competitive analysis. Take the time to analyze your competition in order to best show your consumers that they are right in choosing you over that competition. Today prospects choose you according to an array of reasons: your product, pricing, support, your website’s design, the message you deliver. It rarely has to do with pricing alone.
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