200 significant features and benefits of Web CEO

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A no-nonsense description of what the best SEO management toolkit does:

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Feature Description Benefit Free SmallBiz Pro
General features
Maximum projects A project includes one site plus traffic analysis and monitoring settings. You can have as many projects as you need You can manage an unlimited number of sites. Furthermore, for some purposes you might want to have several separate projects for different areas of your site (e.g. if you don't want to check your huge site with auditor in one go, you can do this in several smaller projects) Unlimited Unlimited Unlimited
Project management Organize your projects in folders, assign brief descriptions to your sites; turn on/off monitoring and traffic analysis Have all these global presets right at hand in one place
Unified Import System Now Web CEO is able to import once configured settings in a few clicks You easily import keywords, competition URLs and other similar information from one tool and project into another.
Backup Make a compact easily transferable backup of all your data files If the database contains reports prepared for your customers or colleagues, you should back it up regularly
Reports printing You can print a report or program view to present it as a hard copy. Saving, e-mailing or printing your reports is identical for all Web CEO tools, you can do this in every tool that generates reports: Keyword suggestion tool; Optimization tool; Submission tool; Ranking checker; Link popularity tool; Auditor; Monitoring; Traffic analyzer Researches show that information from a hard copy is perceived much better than from a PC screen. We agree.
Reports exporting Reports can be saved in HTM, HTML, MHT, XLS and CSV formats Get reports in the format that suits you best: HTM - is perfect for viewing and exporting data into other apps; with MHT you have the whole report in one file; with XLS and CSV you can easily import data into a database  
Reports e-mailing People who need your reports can get them by e-mail. Reports will look like a formatted HTML page and will preserve Web CEO's style. All reports can be instantly sent via built-in email interface Inform your clients in a wink about the progress of their site  
Scheduled reports e-mailing to several recipients at once You can set up the Scheduler to e-mail Cc and Bcc of auto-generated reports to your client or colleagues immediately after the scheduled task is completed If you deviler professional services, automative e-mailing to several recipients of the Ranking, Links, Submission, and Auditor reports might save you a lot of time    
Advanced settings for automatic mailings You choose the format of the report (.html, .mht, .xls, .csv) and set the depth of reporting and comparison options of the report (tool specific) that will be sent to your client Set everything once and be sure your clients get exactly what they need    
Customization of reports with your brand Customize reports with your own logo, header and footer If you are a web consultant or search engine optimizer you can customize your reports and your clients will never learn about Web CEO    
Journal A helpful tool to report time spent on your tasks If you provide services to your clients or need to submit a report to your boss, use this tool to measure man-hours
Cable, DSL, Proxy, Firewall, and Dialup Compatible Web CEO works on any Internet connection Use the software wherever you are
Multitasking With Web CEO you can have several tools working simultaneously (e.g. two Optimizations, two Ranking Checkers and one Traffic Analysis tool is OK) Be faster with this feature - don't wait until one of the tools stops - switch to another
Advanced e-mail account system similar to that of MS Outlook Import accounts from your e-mail clients and add them to Web CEO Work comfortably in your habitual environment
Support for MAPI and TLS/SSL protocols on e-mail delivery You can e -mail reports not only through Web CEO, but also with the help of your e-mail client via the MAPI and secure protocols Allows you to be more flexible with your e-mail clients and provides stronger support for secure e-mail delivery
Windows Vista Support The new version is 32-bit Vista compatible (support for 64-bit Vista has been also added). Now WebCEO works under your smart Windows Vista
Secure password authentication on e-mail delivery The program will connect to your e-mail server even if it requires secure password authentication Allows you to be more flexible with your e-mail clients and provides stronger support for secure e-mail delivery
Automatic knowledge base updates We are constantly monitoring SEs and update the software's knowledge base to ensure successful optimization advice, submission, and rank/link checking Our optimization advice are always up-to-date and working; submission as correct as possible; finally both rank checking and link analysis routines change quite often and constant algorithm updates here is a must
Task scheduling Most important tasks, such as ranking check, link analysis, site uptime monitoring report, site audit, and site submission can be scheduled to run automatically at a given time Get the work done even while you're away from your computer. Ensure the tasks are running regularly
Advanced task filtering system in Scheduler Set filters to see tasks that satisfy some criteria, for example, successfully completed tasks or reports that require publishing or e-mailing You can manage your scheduled tasks in a faster and easier way
Multiselection of scheduled tasks Several tasks at once can be selected in Scheduler to launch or stop them You can manage your scheduled tasks in a faster and easier way
Secure payments All payments are protected by high-strength 128-bit SSL You shouldn't worry about your credit card number
Dashboard A combined report including information generated by five Web CEO tools (Ranking, Links, HitLens, Auditor, Partners, Monitoring) A quick look is enough to understand what’s going on with your site
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Report Sharing System
Clients management Keep your client list inside Web CEO and manage your client accounts in an easy and convenient way You can set, change or generate passwords, add more sites for reporting, or suspend client accounts at any time you wish
Report Viewer individual branding Customize the look-n-feel of reports supplied through the Report Viewer specifically for each of your clients Your clients will receive information in the most individualized way    
Scheduled reports delivery to Report Viewer You can set up Scheduler to get the completed Ranking, Submission, Links and Auditor reports uploaded to the Report Viewer If you deviler professional services, this might save you a lot of time
Real-time reports retrieving Your clients can retrieve HitLens or Monitoring reports themselves real-time You won't need to spend time generating these reports. Save your time for more pleasant things
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Keyword suggestion tool
Keywords Suggestions Mine keywords used by your competition to describe their business, and form your primary keyword list An additional possibility to get more keywords that will drive extra traffic to your site
Related keywords Web CEO shows keywords and keyword phrases related to your query by choosing them in our keyword research database of 400,000,000 search terms Bring the most targeted visitors to your site by using lateral search results 5 50 1000
Monthly world searches Shows the estimated number of times this keywords is searched monthly Know how often people search for your target keyword = how popular it is
Annual Search Trend Shows a keyword's fluctuation in traffic over a recent 12-month period Know how the popularity of your keywords changes over the year
Competing sites See how many sites compete within the selected keyword Find out if the word is worth struggling for at all (e.g. 463,000,000 sites compete for 'news')
KEI Keyword Effectiveness Index (KEI) compares the Daily World Searches with the number of competing Web pages KEI pinpoints the best keywords - use this valuable advice while optimizing your site
KEI highlighting High KEI words highlighting You can quickly identify keywords with the highest potential in the list of suggestions
Keyword baskets Store researched keywords in different sub-folders Easily manage huge amounts of keywords
Keywords Basket Refreshing Get real-time information on all keywords that are stored in your basket Update the vital keyword info (Daily Searhes, KEI, etc.) without having to retrieve them again
Keyword basket Notes Create notes for the researched keyword lists Notes can contain any supplementary information you need to associate with a keyword list
Analyze competitors Built-in browser for quick analysis of competitors in 600+ SEs Quick View of your competitors by the choosen keyword or phrase
Favorite engines Create customized SE lists with your favorite search engines Group search engines according to your personalized criteria, for use in different projects
Number of titles with keyword Shows how many pages have the keyword in their TITLE tags Helps you estimate the number of pages with their TITLE tag optimized for your target keyword  
Number of pages with keywords Shows how many pages with the targeted keyword there are on the Web Helps you estimate how many rough competition has been found for your target keyword  
Number of links to SE leaders See the number of pages linking to the best-ranked pages with the keyword Learn your competitors' link popularity and whether it's possible to beat them in the short run by on-the-page factors  
SE leaders' Google PageRank Displays Google PageRank for the best-ranked pages Find out whether your targeted competition has high PageRanks and can be difficult to outperform  
SE leaders' Alexa Traffic Rank Displays Alexa Traffic Rank (based on reach and number of visits) for the best-ranked pages Find out how popular your competitors are  
PPC analysis Gives you such keyword popularity indicators as Estimated average CPC, Estimated clicks per day, and Estimated cost per day Get more information to evaluate your keywords' potential  
Calculate estimated average CPC in different currency (new!) Shows estimated average cost per click in the currency you chose Estimate how much will a PPC campaign cost in your local currency
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Optimization tool
Convenient multi-page analysis interface Schedule a list of pages for analysis, and configure specific analysis options for each page There's no need to re-configure analysis settings before each new page you want to analyze
Plain-English advice All optimization advice is given in plain English (e.g. 'Your keyword is not present in the Title tag', 'None of your keywords is in bold' etc.) No need to deal with endless charts and graphs. By the way, all reports are printer-friendly and look wonderful as a hard copy
UTF-8 support Support of any language Now you can develop pages in other languages and even use multiple languages in the same page
Advanced analysis Detailed analysis of over 130 parameters on your page that affect your rankings with all the necessary statistics including keyword frequency, prominence and weight Get important insights by using these numbers and comparing them to your competitor's stats  
General optimization advice Optimization advice and analysis for a generic search engine. In addition, this tool scans your page for problems that may have disastrous effects, for example, getting banned from the search engine database Tune your pages for better visibility with general optimization
Visual indication of warning/problem areas in the report In the 'Optimization Advice and Analysis' tab, poorly optimized page areas are now marked with warning icons in the advanced section of the report Now you can easily find all marked areas and optimize them
Specific SE optimization advice Advises you on tailoring your pages to a specific search engine. Web CEO supports the following SE technologies: Google and partners (AOL, Netscape); Yahoo and partners (AlltheWeb, AltaVista) and MSN (Windows Live). If your keywords are competitive, you need to tune your pages for stand-alone search engines - Web CEO knows how to optimize your Web pages for top-10 positions and superior visibility in major search engines all over the globe  
In-depth off-the-page factor analysis We analyze the following off-the-page factors: link popularity score, website theme, presence/absence of ODP and Yahoo! listings, Google PageRank and Alexa Traffic Rank, and backlinks' theme analysis There are factors you cannot influence but should be aware of. See if it is feasible to beat your competition only general optimization
Keyword Density Analysis for General Search Engine Compliance Determine how many times each word or even phrase is repeated throughout your page Get a smart insight of all possible search terms that are prominent on your page and can bring you traffic
Keyword Density Analysis for Compliance with Specific Search Engines Find out how each word or phrase you use stands out for each of the major search engines (Google, Yahoo, MSN) If you optimize for a specific search engine, this report will prompt you which page areas are indexed by this engine and how your phrases are presented across these page areas  
Search Engine View of Your Pages (generic SE; your browser taken as user-agent) See your Web pages exactly as search engines see them This report helps you quickly pinpoint some evident content placement errors, if any.
Search Engine View of Your Pages (specific SEs; SE robots taken as user-agents) See your Web pages through the eyes of each specific search engine (Google, Yahoo, MSN) If you optimize for a specific search engine technology, you will be regularly addressing this report for optimal content distribution  
Analysis takes into account keyword and keyphrase building Fine tuning in accordance to search engines' stemming and proximity search algorithms Optimize your web page for an exact phrase, but see also if the non-exact match scores well
'Your Site vs. Competing Site' analysis Compares your site with your competitor's site Analyze the statistical design of your high-ranked competitor  
'Your Site vs. Top-ranked sites' analysis Compares your site with the selected number of top-ranked sites Analyze top pages for your keyword to see what led to their success.    
Report History All generated reports are saved and you can access them from the drop-down list Easily and conveniently browse your report history
Analyze pages online and on your PC You can analyze pages stored on your hard disk as well as pages already on the web Optimize your site at your PC, upload it and submit a ready SE-crusher
New navigation in Optimization advice and analysis report You can access advice on a certain problem by clicking on the “Warning” icon. Navigate easier and get access to the problem description at once
Hinted tag with the tiny text and/or same color text and background On mouse over, the program will show you the tag with tiny text and/or same color text and background on the analyzed page Get quicker to the area that requires fixing
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Editor
WYSIWYG-editing mode Edit your page in visual mode without any HTML-coding Knowing HTML is not necessary at all, though is always helpful when using Editor. Even if you are a novice, and have never edited sites before, the specialized Editor structure makes access to your web pages easy and timesaving
HTML-editing mode A simple HTML-editor is available at the 'Content' tab In this mode you can change even the slightest details on your page
Robots.txt Editor Access your robots.txt filecontents Easily controlhow search engine robots walk through your site
Editing META tags on multiple pages Choose several pages and simultaneously edit their META tags in visual mode Save your time by doing this at many pages in one go
Visual editing of page areas critical to SEs The editor has separate views ('Meta tags', 'Headings', 'ALTs', 'Links') with convenient visual editing interface Save your time by quickly accessing and editing the most important areas of the page (in regard to SE optimization)
Find&Replace Replace text across multiple pages A real time-saver when you need to find and replace a word or phrase on multiple pages
Keyword statistics View keyword frequency, weight, prominence and other statistics on-the-fly while editing Viewing these essential SEO terms is a must while editing your pages manually. Otherwise you risk to overuse your keywords and spam a SE or to use too few of them thereby worsening your rankings
UTF-8 support Support of any language Now you can develop pages in other languages and even use multiple languages in the same page
Competitor pages View keyword statistics and all SE-critical tags of your competitor Adapt winning techniques to your site needs by analyzing competing pages' SE-important tags and keyword stats
Get META keywords from page Autopopulate your 'keywords' fields from pages Avoid endless typing by autopopulating META fields
Sitemap Generator Create xml, txt, html and ROR Google-compliant sitemaps. Also view and upload them. You can help you site be known to search engines in a smart and fast way. 100 pages unlimited unlimited
Coordinate crawlers' directions Add the ‘Allow’ and ‘Sitemap’ directives to your robots.txt, automatically check and exclude from your sitemap pages with restrictive Meta tags and robots.txt directives Direct search engines' crawlers to the pages they should know.
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Submission tool
Automated submission to 120+ engines Automatically submit your pages to SEs giving 98% of the world's traffic Save your time by submitting your web site automatically to all important search engines using our state-of-the-art technology
Guided manual submission to 60+ engines Built-in browser, shortcuts to registration pages, helpful tips on submission procedure, storage of successful registration reports Get detailed recommendations on registering with search engines that do not accept automated submissions. There you will also find guidelines on being accepted by the major directories such as Yahoo! and DMOZ
Press Release sites, Article directories and Shopping SEs submission Web CEO introduces the possibility to submit your content to press release sites, article directories and shopping SEs in order to enhance your link popularity and overall Web visibility Stop hunting for the most popular press release submission services, article directories and shopping search engines. Take advantage of the most popular ones to promote your products and services.
Blog promotion (new!) Promote your blogs in the most popular Blog Search Engines and Directories and get registered with several Blog Communities. Let all important Blog Search Engines and Directories know about your new blog posts as fast as possible
Add Own SEs and Directories to the Guided Submission Section It is possible to add your favorite SE or directory to the Manual Submission section Once you add your favorite SE or directory, you can submit all your sites there through the convenient Web CEO interface
Semi Automatical Guided Submission with Form Auto-filling Feature When you switch to an SE, Web CEO automatically fills in the submission form with your information In most cases, all you have to do on the 'Submit URL' page is just review and proceed
Auto verification of compliance with SE rules Engines have their own submission limits. We know these limits and have features to prevent you from breaking them Web CEO safeguards you from submitting too often or too many pages from one domain
Manual submission emulation Web CEO emulates browser and human behavior Don't risk having your IP banned from using the SE
Automatic repopulation of keywords and descriptions from META tags Description and keywords found on your pages will be used automatically while submission Exactly what a human would do but much faster - no need to type
Import General Info from other Projects Once you fill in your contact info for submission, you can import it into other projects with a single click You don't need to type the same things again for each project
Group changing of submission rules Change SE-specific settings (like max. number of pages per day for submission, resubmission interval) simultaneously for many engines Avoid mess in your submission order
Favorite engines Create customized SE lists with your favorite search engines Group search engines according to your personalized criteria, for use in different projects
SE geotargeting Selection of engines based on country and language Even faster selection of only those engines you're interested in
Scanning site for pages available for submission Web CEO will automatically spider your site and choose all pages available for submission Now you don't need to type endless URLs - they will be imported automatically
Free submission to paid SEs through backdoors Include your site into some paid SEs through their relationships with other search engines Save more than time! $$$ :-)
Real reports viewing All pages returned by SEs are stored under the 'View Real Reports' tab See the engines' submission confirmation page or see exactly why a submission failed
Submission verification See which pages were submitted successfully and which failed - all through a smart software interface Get a comprehensive view of all submissions' statuses
Sitemap Manual Submission Submits your sitemap to Search Engines Make search engines' bots visit and index all important pages of your site as often as you change your site's pages
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Link popularity tool
Link popularity score Shows the number of sites linking to you and visible through search engines Be aware of this all-important off-the-page factor
Competition analysis Compares the number of links pointing to your site with the number of links pointing to competition See how your link popularity stands out against competition in major SEs
'Who links to my site?' analysis Displays exactly which pages are linking to you and are visible through search engines Know where your product is discussed and what web community thinks about you; find out which sites link to your competition but do not link to you - and ask them to add a link to your pages  
Link anchor text (keyword theme) analysis Displays which words are used in links that point back to your site Keyword theme is one of the most important ranking factors, especially on Google. Try to get all links that point to your pages contain text these pages are optimized for    
Link sites overview A simple way to see who links to your competition but not to you Now you have an easy way to figure out the most prominent potential link partners
Filters Customizable filters let you view only certain predefined details Convenience of view; including or excluding certain domains; choosing with what to compare your latest results>
Profiles A profile includes: SEs for link popularity checking; pages to check; domain exclusions (for 'Who links to me') Tailor the tool for your needs by running different sets of SEs and pages or using profiles including and excluding some domains.
History All previously obtained results are saved Find out trends in the link popularity of yours or your competitor
Custom date for results comparison Select a specific date to compare your current results to it. You also can specify the period of time within which the program will select the best results Check how your site's link popularity changes over time. Specify the exact period of time you want to analyze
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Find Link Partners
Search for potential partners in the leading search engines Search the Web for top sites related to your theme Find potential partners with nothing but your keywords as a starting point
Search for potential partners among sites linking to your competitors Get the list of sites linking to your competitors’ sites Select sites linking to you competitors' sites but who may also want to be your link partners
Detailed Analysis of Potential Partners Get comprehensive META information about each site you're going to contact (Google PR, Alexa traffic rank, presence in directories etc.) All info you need to make a quick decision whether a site is worth partnering with
Search Engines Scores SE Score is a figure that summarizes a website's visibility on the search engines for your keyword theme It's your primary criterion of sorting and prioritizing potential link partners
Customizable E-mail Templates Create and save custom e-mail templates Create an unlimited number of templates that serve as drafts when you create new personalized and bulk messages
Editable HTML E-mail Templates (new!) Create and save custom e-mail templates as formatted HTML Send your email as formatted HTML so it will stand out from the plain text ones
E-mail Variables You can use variables in your templates to be later populated with real info Your templates are automatically re-populated with your Web address, e-mail, name etc. before sending - you don't need to enter them in each single message
Template Manager Store and manage your message templates, or import from the pre-defined templates Web CEO offers Quickly access all your templates across different projects
Personalized Correspondence You can personally review and correct each message to be sent to a partner categorized for 'Personal correspondence' Enjoy strict control over the correspondence with most important sites
Bulk Correspondence Send messages automatically in bulk to multiple (unlimited) recipients at once Quickly and conveniently reach the broadest range of website owners, webmasters, and operators unlimited unlimited
Automatic Cycle Of Correspondence Schedule follow-up messages for the case potential partners do not respond Let Web CEO take care of your outgoing correspondence
Sent Emails History All outgoing e-mails are logged Have easy access to your messaging history for any contact
Automated E-mail Address Mining Web CEO finds as many contact e-mails as possible using WHOIS data, Alexa contact info etc Don't waste time looking for potential partners' contact addresses on their pages
Summary and Reporting Summary of your work is available on a separate tab Always have a handy report that shows how you are doing, how many partners you have acquired, and which sites are on the schedule
Correspondence scheduling Schedule bulk Partner Finders tasks and messaging to be run automatically Just configure the task and leave Web CEO running, it will do most of the work for you
Filters for potential partners' sites list Set filters to get the list of sites based on a certain rule: only sites found by keywords; only sites that are not yet link to yours; without certain domains etc. This feature helps you to refine the list of your partnering sites
Filters for partners list (new!) Set filters on the Summary tab to select groups of existing or potential partners according to the partnership status This feature helps you to declutter the list of potential partners
Backlink agreements' monitoring Control partner links' presence and partnership agreements compliance (link text, link type, Google PR of the linking page, its Title etc.) This feature completely automates monitoring of partner agreements 5 20 unlimited
Checking if your partners use cloacking (new!) Web CEO checks if there is any cloacking with different UserAgents Ensure your partners don’t use any cloaking techniques and hide their real link pages from you
Tracking pages with backlinks Get notification if such a page is dropped by a major search engine Be sure in your partners' pages and react instantly upon pages' dropping
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Manage Pay Per Click Campaigns
Creating and Remembering Datasets Create datasets consisting of login and password use to access a PPC account Store all your PPC access data in one place
Semi-Automatic Logging Into PPC Accounts Once you have created a dataset, Web CEO will log into the PPC account for you You don't have to type login info each time when entering a PPC account
Major and Minor PPC Service Providers Web CEO offers you the list of 40+ PPC service providers, i.e. search engines and directories worth advertising at Access a broad range of new advertising opportunities
PPC Service Providers Description Brief info is available about each SE You have all you need for an easy and successful start of a PPC campaign with each service provider
Quick Access to Vital SE Service Areas For each of the PPC services, there are links to their login page, signup page, and info page You don't need to spend time looking for, remembering, or bookmarking the most often used pages
Notes for PPC Providers and Datasets Custom notes can be applied to PPC accounts and datasets if you need Store all additional info in Web CEO and have it always prominent
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Ranking checker
Multiple keywords to check per mission Checks your rankings at 600+ search engines with an unlimited number of keywords Stop wasting your time! This tool will save you an eternity 5 30 Unlimited
Compare your current ranking results to an arbitrary date You can choose any previous ranking report to compare to See how your ranking changes after implementing optimization advice
'Your Site vs. Competition' analysis Your competitor's rankings are shown side by side with yours Easily track both your progress and your competitors'
Website Saturation Report Check what pages of your site are indexed You don't have to browse the multitude of SERPs to find out which exactly pages of your site have entered the SE's database
Comparative Website Saturation Report Check how your site is indexed in comparison to competition See how you stand out against competitors and how much content you need to feed to search engines in order to catch up if necessary
Analyzing Your Search Engine Visibility vs. Competition Your visibility for all keywords on all engines is put through a special formula and expressed in one single number - your Ranking Score Having found your and your competitors' ranking score, you have a quick snapshot of the market situation
Advanced Position History report This report shows search engine position changes for all keywords and in all search engines
Get the most complete report including all your SE positioning history.  
Exporting ” Ranking History reports as .csv files (new!) Export data from the “My site” and “Competition” Ranking History reports as .csv files and open them using your spreadsheet software
Increase the analytical potential of the Ranking reports manifold sorting and filtering all the ranking databases in Excel, Calc, or Numbers  
Google API Direct and legal software access to Google database through their freely distributable API You are working faster (with direct access to the database) and safer (the API is completely legal)
Adding search engines on request If your favorite SE is missing from the list of available search engines, let us know and we will add it within 48 hours or even faster Now you can use Web CEO ranker for any (this means ANY!) search engine  
Human browsing emulation to protect your IP; browser and user-agent cloning Web CEO makes random intervals between search queries, random intervals before proceeding to the next SERP, imitates fetching images, style and other objects, visits SE home pages and chooses random results for redirects. Finally, you can use an automatically generated proxies-list to further protect your IP. By emulating a human you achieve reliability of results (SEs think you're a human and give you the same results as to other surfers) and safety (if you're using advanced features it is impossible to distinguish you from a human)
SE geotargeting Selection of engines based on country and language Check your rankings for the languages of the countries you are targeting your site to
Including / excluding sponsored results Choose whether or not to report sponsored results found in the SERPs With WebCEO you can track PPC and other paid campaigns
Including your site mirrors Have rankings of more than one domain count as one site Get a more precise true-to-life report on your positions
Filters Customizable filters let you view only certain predefined details Convenience of view; hiding bad results from your clients; choosing with what to compare your latest results; viewing results grouped by SE or by keyword
Profiles A profile includes: SEs for ran checking; keywords; competitors; scan rules Run many different sets of keywords and competitors in one project; use custom colors for quick identification of competition and keywords
Favorites engines Create customized SE lists with your favorite search engines Group search engines according to your personalized criteria, for use in different projects
History of results All your previous results are saved and can be conveniently viewed See the dynamics of competition and your site's position
Caching results All data received from the SEs are cached (but can be deleted instantly, if you need this) SE positions rarely change many times a day, so caching will save your time and bandwidth
Import of keywords from pages / files Keywords can be retrieved from META tags of the main page (and, optionally, of other top-level pages) or from text file You don't spend time remembering what your main keywords are
Import of keywords from keyword basket Load the result of the keyword research directly from the keyword suggestion tool You can skip many intermediary steps between keyword research and ranking analysis
SERP snippet report Get the report to see if your listing on the SERP looks good Does the information really attract visitors?
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HitLens Traffic Analysis
Easy wizard-driven setup A built-in wizard will guide you through the process of tracking code installation You needn't be a web-development guru to install the tracking code. If you have your pages on your hard drive you will need 5 to 15 minutes to complete this procedure and start viewing your stats
General traffic analysis The following reports are included: Brief Traffic Analysis; Unique Visitors; Page Views; Repeat Visitors; Total Downloads; Downloads by Files Discover what is happening to your site as a whole 15-day trial
Visitors' activity analysis This category features activity of your site visitors in accordance with your time zone and the time zone of visitors' ISPs. The following reports are included: By Visitors Time Zone; By Your Local Time; By Day of Week; Work/Leisure time; Server Cluster Load Balance Get insights about your visitors' behavior and activity time frames 15-day trial
Navigation analysis Navigation contains reports on visitors' behavior when they are surfing your site e.g. navigation paths, single pages, entry and exit pages. Reports include: Navigation Paths; Paths During the First Visit; Pages During the Second Visit; Entry Pages; Exit Pages; Single Pages; Pages Viewed After Home; Next Pages; Previous Pages; Site Stickiness; Total Site Stickiness; Find out main navigation patterns and capitalize on them; get a click-by-click view of visitor behavior and find out whether your navigation works; analyze rarely accessed pages and find out whether it's due to bad content or bad navigation 15-day trial
Visitors analysis The category of visitors reports a lot of basic information on your visitors. Reports include: Unique Visitors; New Visitors; Frequent Visitors; Motivated Visits; New Visitors' Second Visits; Visit Frequency; Major Domains; Second Level Domains; New Visitors by Content Groups; Visitors by Content Groups; Repeat Visitors by Content Groups Learn general information about your visitors, their interests and frequencies of site visits 15-day trial
Referrers analysis This category describes the sources of your traffic, e.g. referring sites, SEs and keywords used to find your site. Reports include: All Referrers; Referrers Trends; Referring Sites; Referring Pages; Top-100 Referring Pages by Sites; Search Engines; Search Keywords; Top-100 Keywords by Search Engine; Pages Found on Keywords; SEs History; Search Keywords History Learn where your visitors come from, find out what gives you the most traffic: SEs, ad campaigns or other sites referring to you 15-day trial
Pages reports Reports include: Popular Pages; Unpopular Pages; Views per Visit; Views per First Visit; Page Stickiness; Views by Content Groups; Get detailed traffic statistics broken down by page 15-day trial
Visitors' systems reports Reports include: Browsers; IE Versions; Netscape Versions; Operating Systems; Windows Versions; Screen Resolution; Color Palettes; Cookie Support; Java Support These reports will help you decide which browser and screen resolutions you should optimize your site for 15-day trial
Demographics A breakdown of visitors by their region, country, language and time zone Understand who stands behind raw numbers. Are they primarily Americans and Britons? Do they speak English only or is there a considerable portion of non-English speakers? Where do they live? Even time zones are included 15-day trial
eCommerce reports This category provides you with critical data to manage your ecommerce activities. Reports include: eCommerce Summary; Efficiency of Referrers; Revenue; Activity; Activity by SE / Search Keywords / Referring Sites / Countries; Transactions; Average Order Size; Revenue per Visit; First Transaction Cycle Time; Visits Before First Transaction The eCommerce reports category helps you pick what is important. The reports show how well each traffic source performs by revenue, registrations, subscriptions, etc. You get full details on each transaction, and see an audit of how a visitor becomes a buyer, for example which pages he/she looked at and where he/she came from 15-day trial
Campaigns analysis Reports on promotions like banner and pay-per-click campaigns including Activity by Campaign; Cost of Visit by Campaign; Cost of Transaction by Campaign; ROI Campaign management made easy: if you have a marketing budget to promote your site, and you use any online media (paid search, banners, text links, etc.), this tool will help you to track all your efforts 15-day trial
Content groups You can create content groups representing different areas of your site and assign pages to these groups Get valuable insights looking not at single pages but at the whole groups of them (BTW it is much more precise statistically) 15-day trial
Choosing time periods You can choose a time frame for viewing statistics (day, week, month etc.) See what times of day are peak times for your hits, whether your pages have steady traffic during a week and how it changes through seasons 15-day trial
Relative / absolute results You can view results either in absolute or in relative mode. See both the number of actions and how they look comparing to all visitors 15-day trial
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Uploader
Built-in FTP client Upload files to your server (or download them to your PC) in one click Quickly upload your pages without switching to another program. It enables you to copy, remove and rename folders on the server as you do it on your own PC
Quick Web page editing directly on the server Just click 'Edit' and a small but comfortable editor will come up Edit your pages wherever you are without having them on your hard drive
Advanced selection of files filtered by date and/or type for one-click upload Select files created or modified during previous X days or during the specified time range; as well, you can select files by their extension Easily work with the very files you need
Hotkeys A big set of predefined hotkeys covers every possible action of the Web CEO FTP uploader Work faster by using these handy keyboard shortcuts (and create new ones)
Directory hotlist You can add the most often used directories to the directory hotlist Quickly access your hot directories - they are always at hand under the "star" button
Network error notification The program will inform you about all essential network errors in a separate window This informtion will help you undestand the connection problem and solve it
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Auditor
Maximum pages to scan for errors and problems Web CEO digs deeply into your site Specify your front page and you're done - Web CEO scans and checks everything 30 Unlimited Unlimited
Detection of broken internal and external links and anchors Web CEO follows all links on all pages of your site and reports all problems Prevent visitors from leaving from your site due to these easy-to-fix but very unpleasant problems; avoid indexation problems
Detection of missing images Get a report on all images missing on your pages Get sure that your website looks precisely the way you wanted it to look; avoid referring to non-existent pictures on your pages misleading your visitors; finally can you expect your visitors to buy something they cannot see?
Detection of slow pages with a breakdown by page element If a page supposedly will be loading for too long we give a warning and a detailed report with sizes of all page elements Find out potential sources of decreasing page size. Do you want your visitors to leave before the page finishes loading?
Detailed breakdown of problems by page All problems are clearly outlined and broken down by page Make your work more efficient by seeing exactly which problems correspond to which pages
SE-specific HTML validation Checking for untitled pages, missing META tags, and <alt>, <height>, <width> tags for images Avoid searchability problems
Deep page checking Web CEO identifies pages that are too far (in terms of clicks) from the front page Because of the effort involved in reaching deep pages, visitors may never see them. If they include important information, you should move these up in your site structure
Orphaned files searc Shows stand-alone files on your site that have no inbound links and are not used therefore Don't lose anything - everything should be under your control; stop cluttering your hosting space with lost and maybe no more needed files
Searching for links everywhere Auditor is searching for links in all files that may contain them, including JS, SWF, CSS, <META> and <APPLET> tags etc Get sure that you have explored ALL links on your site
Stale content Lists pages that have not been changed within the time frame set in the Project Auditor profile. Learn if you forget to optimize or update some of your pages
Understands server response codes Auditor analyzes the http response codes. If the response code is different from 2xx (that is the request to the server was not successfully received, understood and accepted), the following takes place: 3xx - redirect recognized; 4xx, 5xx -- Auditor will report the broken link, regardless of the reasons the page is not available Immediately recognize what kind of problems you have
Redirects checking Analyzes redirect URLs if they result from server responses 3xx, and meta refresh Check the pages your visitors see after being redirected
UTF-8 support Support of any language You can check pages in other languages and even use multiple languages in the same page
Over 20 thorough reports to share with colleagues and customers The following reports are present: site quality overview; site quality analysis for webmaster; site statistics; scan statistics; problem pages; broken internal links; broken external links; slow pages; deep pages; old pages; missing/invalid titles and metadata; orphaned files and even more Receive a detailed easy-to-read plain-English view of all problems
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Monitoring
Basic host availability and performance monitoring HTTP, POP3, SMTP availability checks Answer the questions "Is my server up? Can I receive/send mail?"
Ping monitoring The monitoring center sends an ICMP packet to your server's echo port and listens for a response. When the echoed packet is received from the host server, it is compared with the original packet sent Know whether your server is accessible - if the data matches, the host server is considered accessible
Advanced host monitoring Basic monitoring plus FTP, IMAP, SSH, SNPP, Telnet, HTTPS monitoring If your site relies on these services get sure they are working  
Custom ports monitoring You can specify two additional custom ports Even if you are using some special or non-standard services Web CEO will help you to monitor your site  
DNS lookup time monitoring DNS lookup shows the time needed to find your site's virtual domain name in a DNS database and resolve it to your web server's IP address (in msec.) Do your visitors remember your site's IP address? If yes, you don't need this feature. Otherwise, if DNS fails, your web site won't be found and email delivery will stop  
Download time monitoring Time required to download a 20 Kb file from your server (in msec.) Download time shows how long it takes to retrieve the requested file and send it over the Internet. To obtain these figures Web CEO monitoring center downloads a 512-byte portion of your page. The download has a "no-cache" cache-control directive to exclude the caching effect, and therefore measures the exact loading time Know how fast your server is  
Content monitoring Find out if specified text is present on your page (or if it is NOT present like "database error ") Get sure that all important information is present on your pages (and there is no <H1> "Microsoft must die" there)  
Intercontinental monitoring Tests availability of your Web server from two continents: Europe and Northern America Know how your site responds to users from both hemispheres  
Detailed statistics and reporting Get a detailed log of all problems. You will find eight comprehensive reports with charts and other visual information needed to see what is going on: connection time; host ping; DNS resolve time; download time; download speed; timeout; time on error; uptime Be aware of everything that happens to your site; as well, you can compare your site performance with the average figures of the web  
Contacts and alerts When your site is 'down', our servers will notify you. You can have many contacts for progressive notification. Also, you can assign different people to inform of different events Be the first to know about a problem - you can be alerted by virtually any device  
"Highlight services available for monitoring" Web CEO will test your host to detect which parameters can be watched by the Datacenter. Available options highlight. Don't get frustrated by multiple options - this feature automatically chooses everything that can be monitored on your server according to your monitoring plan  
File size checking Web CEO alerts you if your pages' sizes change Immediately learn if someone has changed your pages. Beware, HACKAZZ!  
Password-protected pages monitoring We will notify you if your site's pages become unavailable, even if they are password-protected If the page is protected it must be important. If the page is important, you should monitor it  
Customize the Weekly Monitoring Report If you send the weekly site uptime reports to your clients or colleagues, customize them with your header and footer Let your clients know nothing about Web CEO. Private-label weekly site uptime reports you share with your colleagues or clients  
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(*) - • denote differences between editions (see pricing page for more)

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