When you feel an urgent need in your business’s web presence, a website is the first thing that crosses your mind. Let’s skip the period of active search and painful doubts related to future websites’ designs and assume you already have a perfect concept of your site and facilities to implement it. Now it’s time to get down to copywriting, and one thing you clearly understand is that the site must express your business in the best possible way.

“Oh, I spent a small fortune (or ages) on advertising materials. Now I can just carry over the content of my nice brochures and booklets to the web pages!” Is that a good idea? No, it is not. However brilliant your ads are when you look at or read them, they might lack focus on specific word combinations.

You can take your ads as a starting point but, as a rule, good-for-all web content requires a lot of rewriting. The end goal of web copywriting is to use your target words in such proportions that they please (or at least don’t displease) the human eye, and, at the same time, be what search engines consider enough for keyword relevance to the query. Moreover, you should understand which parts of a webpage are most important in terms of keyword populating.

You can think of many ways to write favorably about your business. But these phrases must not only describe your business well, they must be very popular; people should think of them first when searching for your type of a product, service, or whatever your site is offering. After all, you want your site to be a magnet for visitors, don’t you? And the most efficient way to attract targeted visitors is to put your site at the top of search results for your target words. If you choose correctly the keywords your target visitors will use to reach your site, your first battle is won.

Sea of Words: Learn to Navigate

Your primary task is to pick the right keywords. But how do you know that keyword A is better than keyword B? Both are so relevant. Here, you should have an idea of a search engine’s “demand and supply,” i.e., how many people are searching for that keyword and how many websites show up in search results when someone looks up the keyword in a search engine.

The market offers a handful of opportunities for keyword research. You can visit your competitors’ sites and see what key phrases they are using; you can use Google’s Keyword Tool; and you can select from the few on-line and desktop solutions for the best keyword suggestions.

Web CEO offers you our own software for keyword research and selection. Your obvious benefits from using this tool are:

• You have a wide range of keywords to select from. We compile our own keyword database. Currently, it consists of 400+ million keywords. We get keywords from more than 30 international and regional search engines.
• Our database is updated dynamically—we remove keywords collected earlier than 90 days before you search.
• We show you the Daily world searches (Demand), Competition (Supply), and also Demand/Supply ratio (KEI), and allow you to sort keywords by them.  This helps you easily pick up the best keywords.
• We provide you with numerous related keywords gathered from your competitors’ sites.
• You can have a very detailed and thorough keyword competition analysis; here you’ll evaluate every keyword based on such things as Google search volume, Titles with keyword, Google Page Rank and Alexa Traffic Rank of the top 10 pages, Number of links to top 10 pages, Google Bids, etc. All these data serve well as indicators of keyword popularity and competition.

Learn more about the Keyword research Tool by Web CEO

Greek and Geek? Choose the Right Guide!

Now, when you’re set to use certain keywords and your draft page is ready, it’s time to get down to optimizing the text, i.e., using the keywords in the important elements of your page so that search engines easily can “understand” the page’s focal point.

To understand what notion search engines will have about your page, you should use the Optimization tool. Web CEO offers an excellent one—it includes all functions for successful search engine optimization.

• You can run a general optimization report to understand what to do to make a page relevant for most search engines. In most cases, this report is enough to follow to make a proper impression on all the major search engines.
• You can get a more specific piece of advice for each of the three major search engines: this will help you fine-tune a page in accordance with our best knowledge about Google’s, MSN’s or Yahoo’s ranking algorithms.
• You can compare your page to your competitors’ page ranking for your target key phrase. If you correctly selected your keyword at the first step, and your competition doesn’t have an insuperable advantage over you—like a sky-high Google PageRank or a couple of thousands backlinks, you can learn a few tricks from them.
• If you are finicky about the technical side of on-the-page search engine optimization, you can run the Density Analysis Report to see how many times your target words and phrases are used throughout the different parts of your or your competitors’ webpages.
• You also can get a clear understanding of what is stored in search engines’ indices that you believe to be your site. Search engines confer their rankings on websites based on that stuff, not on the beauty and ease that you think.

Learn more about the Search Engine Optimization Tool by Web CEO

SEO Puzzle: Put It Together

Having all these great search engine optimization reports at hand, you can begin editing your webpage.

All professional and amateur SEOs know well that optimization advice is much easier to get than to implement practically in your webpage. First, it requires at least some basic skills in HTML coding. Second, even if the lack of HTML coding experience is not an obstacle, it’s always a problem to understand when enough is enough.

Web CEO is here to help you turn your SEO editing into fun. It calculates keyword scores (frequency, weight, and prominence) in all SEO-sensitive areas of your webpage, so you know at once how the change affects the keyword scores. This simplifies search engine optimization a great deal, so even a beginner easily can create an optimized page within half an hour or less.

The following features make the Web CEO Editor a unique instrument for webpage fine-tuning for the best SEO results:

• Direct access to all SEO-sensitive areas of a webpage: you can populate keywords directly to the text-box and do not worry whether you correctly opened and closed HTML tags. The program then will move your typing to the proper places.
• Dynamic, real-time scoring of keyword frequency, prominence, and weight. This feature truly is unique with Web CEO, and makes the whole keyword optimization process as easy as it can be.
• You can make a quick analysis of you competitors’ pages to see the Title, Meta tags, link anchor texts, image alt tags, visible text, and all their keyword scores, and compare them to yours.
• The ability to visually create instructions for search engines’ robots and insert them into your index page to allow search engines to index and follow your site, and lock the pages you don’t want them to visit.  Web CEO makes it so incredibly simple—even if you know next to nothing about robots.txt, you can create search bot directives in no time at all.
• Our Editor will create a sitemap for the search engines that accept this type of URL submissions. Regular indexing by the three major search engines is neither a dream nor an expensive treat if you replace the old submission practices with newer technologies.

Learn more about the Webpage Editor by Web CEO

The killer combination of the Keyword Research and Optimization tools and Webpage Editor is your best choice to find an excellent niche for your Web business quickly but professionally.