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200 significant features and benefits of Web CEO

Home > How it works > 200 features of Web CEO
A no-nonsence description of what
the best SEO management toolkit does:
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Feature

Description

Benefit

Free

 

SmallBiz

Pro

General features
Maximum projects
A project includes one site plus traffic analysis and monitoring settings. You can have as many projects as you need
You can manage an unlimited number of sites. Furthermore, for some purposes you might want to have several separate projects for different areas of your site (e.g. if you don't want to check your huge site with auditor in one go, you can do this in several smaller projects)
Unlimited
 
Unlimited
Unlimited
Project management
Organize your projects in folders, assign brief descriptions to your sites; turn on/off monitoring and traffic analysis
Have all these global presets right at hand in one place
 
Unified Import System
Now Web CEO is able to import once configured settings in a few clicks
You easily import keywords, competition URLs and other similar information from one tool and project into another.
 
Backup
Make a compact easily transferable backup of all your data files
If the database contains reports prepared for your customers or colleagues, you should back it up regularly
 
Reports printing
You can print a report or program view to present it as a hard copy. Saving, e-mailing or printing your reports is identical for all Web CEO tools, you can do this in every tool that generates reports: Keyword suggestion tool; Optimization tool; Submission tool; Ranking checker; Link popularity tool; Auditor; Monitoring; Traffic analyzer
Researches show that information from a hard copy is perceived much better than from a PC screen. We agree.
 
Reports exporting
Reports can be saved in HTM, HTML, MHT, XLS and CSV formats
Get reports in the format that suits you best: HTM - is perfect for viewing and exporting data into other apps; with MHT you have the whole report in one file; with XLS and CSV you can easily import data into a database
 
Reports e-mailing
People who need your reports can get them by e-mail. Reports will look like a formatted HTML page and will preserve Web CEO's style. All reports can be instantly sent via built-in email interface
Inform your clients in a wink about the progress of their site
   
Scheduled reports e-mailing
You can set up the Scheduler to e-mail auto-generated reports to your client or colleague immediately after the scheduled task is completed
If you deviler professional services, automative e-mailing of the Ranking, Links, Submission, and Auditor reports might save you a lot of time
   
Advanced settings for automatic mailings
You choose the format of the report (.html, .mht, .xls, .csv) and set the depth of reporting and comparison options of the report (tool specific) that will be sent to your client

Set everything once and be sure your clients get exactly what they need

   
Customization of reports with your brand
Customize reports with your own logo, header and footer
If you are a web consultant or search engine optimizer you can customize your reports and your clients will never learn about Web CEO
   
Journal
A helpful tool to report time spent on your tasks
If you provide services to your clients or need to submit a report to your boss, use this tool to measure man-hours
 
Cable, DSL, Proxy, Firewall, and Dialup Compatible
Web CEO works on any Internet connection
Use the software wherever you are
 
Multitasking
With Web CEO you can have several tools working simultaneously (e.g. two Optimizations, two Ranking Checkers and one Traffic Analysis tool is OK)
Be faster with this feature - don't wait until one of the tools stops - switch to another
 
Advanced e-mail account system similar to that of MS Outlook (new!)
Import accounts from your e-mail clients and add them to Web CEO
Work comfortably in your habitual environment
 
Support for MAPI and TLS/SSL protocols on e-mail delivery (new!)
You can e -mail reports not only through Web CEO, but also with the help of your e-mail client via the MAPI and secure protocols
Allows you to be more flexible with your e-mail clients and provides stronger support for secure e-mail delivery
 
Windows Vista Support
The new version is 32-bit Vista compatible (support for 64-bit Vista has been also added).
Now WebCEO works under your smart Windows Vista
 
Secure password authentication on e-mail delivery (new!)
The program will connect to your e-mail server even if it requires secure password authentication
Allows you to be more flexible with your e-mail clients and provides stronger support for secure e-mail delivery
 
Automatic knowledge base updates
We are constantly monitoring SEs and update the software's knowledge base to ensure successful optimization advice, submission, and rank/link checking
Our optimization advice are always up-to-date and working; submission as correct as possible; finally both rank checking and link analysis routines change quite often and constant algorithm updates here is a must
 
Task scheduling Most important tasks, such as ranking check, link analysis, site uptime monitoring report, site audit, and site submission can be scheduled to run automatically at a given time Get the work done even while you're away from your computer. Ensure the tasks are running regularly  
Advanced task filtering system in Scheduler (new!)
Set filters to see tasks that satisfy some criteria, for example, successfully completed tasks or reports that require publishing or e-mailing
You can manage your scheduled tasks in a faster and easier way
 
Multiselection of scheduled tasks (new!)
Several tasks at once can be selected in Scheduler to launch or stop them
You can manage your scheduled tasks in a faster and easier way
 
Secure payments
All payments are protected by high-strength 128-bit SSL
You shouldn't worry about your credit card number
 
Dashboard (new!)
A combined report including information generated by five Web CEO tools (Ranking, Links, HitLens, Auditor, Partners, Monitoring)
A quick look is enough to understand what’s going on with your site
 
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Report Sharing System
Clients management
Keep your client list inside Web CEO and manage your client accounts in an easy and convenient way
You can set, change or generate passwords, add more sites for reporting, or suspend client accounts at any time you wish

 
Report Viewer individual branding
Customize the look-n-feel of reports supplied through the Report Viewer specifically for each of your clients
Your clients will receive information in the most individualized way
     
Scheduled reports delivery to Report Viewer
You can set up Scheduler to get the completed Ranking, Submission, Links and Auditor reports uploaded to the Report Viewer
If you deviler professional services, this might save you a lot of time
 
Real-time reports retrieving Your clients can retrieve HitLens or Monitoring reports themselves real-time You won't need to spend time generating these reports. Save your time for more pleasant things  
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Keyword suggestion tool

Keywords Suggestions

Mine keywords used by your competition to describe their business, and form your primary keyword list An additional possibility to get more keywords that will drive extra traffic to your site
 

Related keywords

Web CEO shows keywords and keyword phrases related to your query by choosing them in our keyword research database of 400,000,000 search terms
Bring the most targeted visitors to your site by using lateral search results
5
 
50
1000

Daily world searches

Shows the estimated number of times this keywords is searched daily Know how often people search for your target keyword = how popular it is
 
Competing sites

See how many sites compete within the selected keyword
Find out if the word is worth struggling for at all (e.g. 463,000,000 sites compete for 'news')
 
KEI
Keyword Effectiveness Index (KEI) compares the Daily World Searches with the number of competing Web pages
KEI pinpoints the best keywords - use this valuable advice while optimizing your site
 
KEI highlighting
High KEI words highlighting
You can quickly identify keywords with the highest potential in the list of suggestions
 
Keyword baskets Store researched keywords in different sub-folders Easily manage huge amounts of keywords
 

Keywords Basket Refreshing

Get real-time information on all keywords that are stored in your basket Update the vital keyword info (Daily Searhes, KEI, etc.) without having to retrieve them again
 
Keyword basket Notes Create notes for the researched keyword lists Notes can contain any supplementary information you need to associate with a keyword list
 
Analyze competitors Built-in browser for quick analysis of competitors in 600+ SEs Quick View of your competitors by the choosen keyword or phrase
 
Favorite engines
Create customized SE lists with your favorite search engines
Group search engines according to your personalized criteria, for use in different projects
 

Number of titles with keyword

Shows how many pages have the keyword in their TITLE tags Helps you estimate the number of pages with their TITLE tag optimized for your target keyword    

Number of pages with keywords

Shows how many pages with the targeted keyword there are on the Web
Helps you estimate how many rough competition has been found for your target keyword
   

Number of links to SE leaders

See the number of pages linking to the best-ranked pages with the keyword
Learn your competitors' link popularity and whether it's possible to beat them in the short run by on-the-page factors
   
SE leaders' Google PageRank Displays Google PageRank for the best-ranked pages Find out whether your targeted competition has high PageRanks and can be difficult to outperform    
SE leaders' Alexa Traffic Rank
Displays Alexa Traffic Rank (based on reach and number of visits) for the best-ranked pages
Find out how popular your competitors are
   
PPC analysis (new!) Give you such keyord popularity indicators as Estimated average CPC, Estimated clicks per day, and Estimated cost per day Get more information to evaluate your keywords' potential    
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Optimization tool
Convenient multi-page analysis interface
Schedule a list of pages for analysis, and configure specific analysis options for each page
There's no need to re-configure analysis settings before each new page you want to analyze
 
Plain-English advice
All optimization advice is given in plain English (e.g. 'Your keyword is not present in the Title tag', 'None of your keywords is in bold' etc.)
No need to deal with endless charts and graphs. By the way, all reports are printer-friendly and look wonderful as a hard copy
 
UTF-8 support
Support of any language
Now you can develop pages in other languages and even use multiple languages in the same page
 
Advanced analysis
Detailed analysis of over 130 parameters on your page that affect your rankings with all the necessary statistics including keyword frequency, prominence and weight
Get important insights by using these numbers and comparing them to your competitor's stats
   
General optimization advice
Optimization advice and analysis for a generic search engine. In addition, this tool scans your page for problems that may have disastrous effects, for example, getting banned from the search engine database
Tune your pages for better visibility with general optimization
 
Visual indication of warning/problem areas in the report
In the 'Optimization Advice and Analysis' tab, poorly optimized page areas are now marked with warning icons in the advanced section of the report
Now you can easily find all marked areas and optimize them
 
Specific SE optimization advice
Advises you on tailoring your pages to a specific search engine. Web CEO supports the following SE technologies: Google and partners (AOL, Netscape); Yahoo and partners (AlltheWeb, AltaVista) and MSN (Windows Live).
If your keywords are competitive, you need to tune your pages for stand-alone search engines - Web CEO knows how to optimize your Web pages for top-10 positions and superior visibility in major search engines all over the globe
 
In-depth off-the-page factor analysis
We analyze the following off-the-page factors: link popularity score, website theme, presence/absence of ODP and Yahoo! listings, Google PageRank and Alexa Traffic Rank, and backlinks' theme analysis
There are factors you cannot influence but should be aware of. See if it is feasible to beat your competition
only general optimization
 
Keyword Density Analysis for General Search Engine Compliance
Determine how many times each word or even phrase is repeated throughout your page
Get a smart insight of all possible search terms that are prominent on your page and can bring you traffic
 
Keyword Density Analysis for Compliance with Specific Search Engines
Find out how each word or phrase you use stands out for each of the major search engines (Google, Yahoo, MSN)
If you optimize for a specific search engine, this report will prompt you which page areas are indexed by this engine and how your phrases are presented across these page areas
   
Search Engine View of Your Pages (generic SE; your browser taken as user-agent)
See your Web pages exactly as search engines see them
This report helps you quickly pinpoint some evident content placement errors, if any.
 
Search Engine View of Your Pages (specific SEs; SE robots taken as user-agents)
See your Web pages through the eyes of each specific search engine (Google, Yahoo, MSN)
If you optimize for a specific search engine technology, you will be regularly addressing this report for optimal content distribution
   
Analysis takes into account keyword and keyphrase building
Fine tuning in accordance to search engines' stemming and proximity search algorithms
Optimize your web page for an exact phrase, but see also if the non-exact match scores well
 
'Your Site vs. Competing Site' analysis
Compares your site with your competitor's site
Analyze the statistical design of your high-ranked competitor
 
'Your Site vs. Top-ranked sites' analysis
Compares your site with the selected number of top-ranked sites
Analyze top pages for your keyword to see what led to their success.
 
Report History
All generated reports are saved and you can access them from the drop-down list
Easily and conveniently browse your report history
 
Analyze pages online and on your PC
You can analyze pages stored on your hard disk as well as pages already on the web
Optimize your site at your PC, upload it and submit a ready SE-crusher
 
New navigation in Optimization advice and analysis report (new!)
You can access advice on a certain problem by clicking on the “Warning” icon.
Navigate easier and get access to the problem description at once
 
Hinted tag with the tiny text and/or same color text and background (new!)
On mouse over, the program will show you the tag with tiny text and/or same color text and background on the analyzed page
Get quicker to the area that requires fixing
 
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Editor
WYSIWYG-editing mode
Edit your page in visual mode without any HTML-coding
Knowing HTML is not necessary at all, though is always helpful when using Editor. Even if you are a novice, and have never edited sites before, the specialized Editor structure makes access to your web pages easy and timesaving
 
HTML-editing mode
A simple HTML-editor is available at the 'Content' tab
In this mode you can change even the slightest details on your page
 
Robots.txt Editor
Access your robots.txt file contents
Easily control how search engine robots walk through your site
 
Editing META tags on multiple pages
Choose several pages and simultaneously edit their META tags in visual mode
Save your time by doing this at many pages in one go
 
Visual editing of page areas critical to SEs
The editor has separate views ('Meta tags', 'Headings', 'ALTs', 'Links') with convenient visual editing interface  
Save your time by quickly accessing and editing the most important areas of the page (in regard to SE optimization)
 
Find&Replace
Replace text across multiple pages
A real time-saver when you need to find and replace a word or phrase on multiple pages
 
Keyword statistics
View keyword frequency, weight, prominence and other statistics on-the-fly while editing
Viewing these essential SEO terms is a must while editing your pages manually. Otherwise you risk to overuse your keywords and spam a SE or to use too few of them thereby worsening your rankings
 
UTF-8 support
Support of any language
Now you can develop pages in other languages and even use multiple languages in the same page
 
Competitor pages
View keyword statistics and all SE-critical tags of your competitor
Adapt winning techniques to your site needs by analyzing competing pages' SE-important tags and keyword stats
 
Get META keywords from page
Autopopulate your 'keywords' fields from pages
Avoid endless typing by autopopulating META fields
 
Sitemap Generator (new!)
Create xml, txt, html and ROR Google-compliant sitemaps. Also view and upload them.
You can help you site be known to search engines in a smart and fast way.
100 pages
 
unlimited
unlimited
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Submission tool
Automated submission to 120+ engines
Automatically submit your pages to SEs giving 98% of the world's traffic
Save your time by submitting your web site automatically to all important search engines using our state-of-the-art technology
 
Guided manual submission to 60+ engines
Built-in browser, shortcuts to registration pages, helpful tips on submission procedure, storage of successful registration reports
Get detailed recommendations on registering with search engines that do not accept automated submissions. There you will also find guidelines on being accepted by the major directories such as Yahoo! and DMOZ
 
Press Release sites, Article directories and Shopping SEs submission
Web CEO introduces the possibility to submit your content to press release sites, article directories and shopping SEs in order to enhance your link popularity and overall Web visibility
Stop hunting for the most popular press release submission services, article directories and shopping search engines. Take advantage of the most popular ones to promote your products and services.
 
Add Own SEs and Directories to the Guided Submission Section
It is possible to add your favorite SE or directory to the Manual Submission section
Once you add your favorite SE or directory, you can submit all your sites there through the convenient Web CEO interface
 
Semi Automatical Guided Submission with Form Auto-filling Feature
When you switch to an SE, Web CEO automatically fills in the submission form with your information
In most cases, all you have to do on the 'Submit URL' page is just review and proceed
 
Auto verification of compliance with SE rules
Engines have their own submission limits. We know these limits and have features to prevent you from breaking them
Web CEO safeguards you from submitting too often or too many pages from one domain
 
Manual submission emulation
Web CEO emulates browser and human behavior
Don't risk having your IP banned from using the SE
 
Automatic repopulation of keywords and descriptions from META tags 
Description and keywords found on your pages will be used automatically while submission 
Exactly what a human would do but much faster - no need to type
 
Import General Info from other Projects  
Once you fill in your contact info for submission, you can import it into other projects with a single click
You don't need to type the same things again for each project
 
Group changing of submission rules
Change SE-specific settings (like max. number of pages per day for submission, resubmission interval) simultaneously for many engines

Avoid mess in your submission order

 
Favorite engines
Create customized SE lists with your favorite search engines
Group search engines according to your personalized criteria, for use in different projects
 
SE geotargeting
Selection of engines based on country and language
Even faster selection of only those engines you're interested in
 
Scanning site for pages available for submission
Web CEO will automatically spider your site and choose all pages available for submission
Now you don't need to type endless URLs - they will be imported automatically
 
Free submission to paid SEs through backdoors
Include your site into some paid SEs through their relationships with other search engines
Save more than time! $$$ :-)
 
Real reports viewing
All pages returned by SEs are stored under the 'View Real Reports' tab
See the engines' submission confirmation page or see exactly why a submission failed
 
Submission verification
See which pages were submitted successfully and which failed - all through a smart software interface
Get a comprehensive view of all submissions' statuses
 
Sitemap Manual Submission (new!)
Submits your sitemap to Search Engines
Make search engines' bots visit and index all important pages of your site as often as you change your site's pages
 
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Link popularity tool
Link popularity score
Shows the number of sites linking to you and visible through search engines
Be aware of this all-important off-the-page factor
 
Competition analysis
Compares the number of links pointing to your site with the number of links pointing to competition
See how your link popularity stands out against competition in major SEs
 
'Who links to my site?' analysis
Displays exactly which pages are linking to you and are visible through search engines
Know where your product is discussed and what web community thinks about you; find out which sites link to your competition but do not link to you - and ask them to add a link to your pages
   
Link anchor text (keyword theme) analysis Displays which words are used in links that point back to your site Keyword theme is one of the most important ranking factors, especially on Google. Try to get all links that point to your pages contain text these pages are optimized for      
Link sites overview A simple way to see who links to your competition but not to you Now you have an easy way to figure out the most prominent potential link partners
 
Filters
Customizable filters let you view only certain predefined details
Convenience of view; including or excluding certain domains; choosing with what to compare your latest results
 
Profiles
A profile includes: SEs for link popularity checking; pages to check; domain exclusions (for 'Who links to me')
Tailor the tool for your needs by running different sets of SEs and pages or using profiles including and excluding some domains.
 
History
All previously obtained results are saved
Find out trends in the link popularity of yours or your competitor
 
Custom date for results comparison (new!)
Select a specific date to compare your current results to it. You also can specify the period of time within which the program will select the best results
Check how your site's link popularity changes over time. Specify the exact period of time you want to analyze
 
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Find Link Partners
Search for potential partners in the leading search engines
Search the Web for top sites related to your theme
Find potential partners with nothing but your keywords as a starting point
 
Search for potential partners among sites linking to your competitors (new!)
Get the list of sites linking to your competitors’ sites
Select sites linking to you competitors' sites but who may also want to be your link partners
 
Detailed Analysis of Potential Partners
Get comprehensive META information about each site you're going to contact (Google PR, Alexa traffic rank, presence in directories etc.)
All info you need to make a quick decision whether a site is worth partnering with
 
Search Engines Scores
SE Score is a figure that summarizes a website's visibility on the search engines for your keyword theme
It's your primary criterion of sorting and prioritizing potential link partners
 
Customizable E-mail Templates Create and save custom e-mail templates Create an unlimited number of templates that serve as drafts when you create new personalized and bulk messages
 
E-mail Variables You can use variables in your templates to be later populated with real info Your templates are automatically re-populated with your Web address, e-mail, name etc. before sending - you don't need to enter them in each single message
 
Template Manager
Store and manage your message templates, or import from the pre-defined templates Web CEO offers
Quickly access all your templates across different projects
 
Personalized Correspondence
You can personally review and correct each message to be sent to a partner categorized for 'Personal correspondence'
Enjoy strict control over the correspondence with most important sites
 
Bulk Correspondence
Send messages automatically in bulk to multiple (unlimited) recipients at once
Quickly and conveniently reach the broadest range of website owners, webmasters, and operators
20 contacts
 
unlimited
unlimited
Automatic Cycle Of Correspondence
Schedule follow-up messages for the case potential partners do not respond
Let Web CEO take care of your outgoing correspondence
 
Sent Emails History
All outgoing e-mails are logged
Have easy access to your messaging history for any contact
 
Automated E-mail Address Mining
Web CEO finds as many contact e-mails as possible using WHOIS data, Alexa contact info etc
Don't waste time looking for potential partners' contact addresses on their pages
 
Summary and Reporting
Summary of your work is available on a separate tab
Always have a handy report that shows how you are doing, how many partners you have acquired, and which sites are on the schedule
 
Correspondence scheduling Schedule bulk Partner Finders tasks and messaging to be run automatically Just configure the task and leave Web CEO running, it will do most of the work for you
 
Filters for partners list (new!)
Set filters to get the list of sites based on a certain rule: only sites found by keywords; only sites that are not yet link to yours; without certain domains etc.
This feature helps you to refine the list of potential partners
 
Backlink agreements' monitoring (new!) Control partner links' presence and partnership agreements compliance (link text, link type, Google PR of the linking page, its Title etc.) This feature completely automates monitoring of partner agreements
5
 
20
unlimited
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Manage Pay Per Click Campaigns
Creating and Remembering Datasets
Create datasets consisting of login and password use to access a PPC account
Store all your PPC access data in one place
 
Semi-Automatic Logging Into PPC Accounts
Once you have created a dataset, Web CEO will log into the PPC account for you
You don't have to type login info each time when entering a PPC account
 
Major and Minor PPC Service Providers
Web CEO offers you the list of 40+ PPC service providers, i.e. search engines and directories worth advertising at
Access a broad range of new advertising opportunities
 
PPC Service Providers Description
Brief info is available about each SE
You have all you need for an easy and successful start of a PPC campaign with each service provider
 
Quick Access to Vital SE Service Areas For each of the PPC services, there are links to their login page, signup page, and info page You don't need to spend time looking for, remembering, or bookmarking the most often used pages
 
Notes for PPC Providers and Datasets Custom notes can be applied to PPC accounts and datasets if you need Store all additional info in Web CEO and have it always prominent
 
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Ranking checker
Multiple keywords to check per mission
Checks your rankings at 600+ search engines with an unlimited number of keywords
Stop wasting your time! This tool will save you an eternity
5
 
30
Unlimited
Compare your current ranking results to an arbitrary date
You can choose any previous ranking report to compare to
See how your ranking changes after implementing optimization advice
 
'Your Site vs. Competition' analysis
Your competitor's rankings are shown side by side with yours
Easily track both your progress and your competitors'
 
Website Saturation Report
Check what pages of your site are indexed
You don't have to browse the multitude of SERPs to find out which exactly pages of your site have entered the SE's database
 
Comparative Website Saturation Report
Check how your site is indexed in comparison to competition
See how you stand out against competitors and how much content you need to feed to search engines in order to catch up if necessary
 
Analyzing Your Search Engine Visibility vs. Competition
Your visibility for all keywords on all engines is put through a special formula and expressed in one single number - your Ranking Score
Having found your and your competitors' ranking score, you have a quick snapshot of the market situation
 
Google API
Direct and legal software access to Google database through their freely distributable API
You are working faster (with direct access to the database) and safer (the API is completely legal)
 
Adding search engines on request
If your favorite SE is missing from the list of available search engines, let us know and we will add it within 48 hours or even faster
Now you can use Web CEO ranker for any (this means ANY!) search engine
   
Human browsing emulation to protect your IP; browser and user-agent cloning
Web CEO makes random intervals between search queries, random intervals before proceeding to the next SERP, imitates fetching images, style and other objects, visits SE home pages and chooses random results for redirects. Finally, you can use an automatically generated proxies-list to further protect your IP.
By emulating a human you achieve reliability of results (SEs think you're a human and give you the same results as to other surfers) and safety (if you're using advanced features it is impossible to distinguish you from a human)
 
SE geotargeting
Selection of engines based on country and language
Check your rankings for the languages of the countries you are targeting your site to
 
Including / excluding sponsored results
Choose whether or not to report sponsored results found in the SERPs
With WebCEO you can track PPC and other paid campaigns
 
Including your site mirrors
Have rankings of more than one domain count as one site
Get a more precise true-to-life report on your positions
 
Filters
Customizable filters let you view only certain predefined details
Convenience of view; hiding bad results from your clients; choosing with what to compare your latest results; viewing results grouped by SE or by keyword
 
Profiles
A profile includes: SEs for ran checking; keywords; competitors; scan rules
Run many different sets of keywords and competitors in one project; use custom colors for quick identification of competition and keywords
 
Favorites engines
Create customized SE lists with your favorite search engines
Group search engines according to your personalized criteria, for use in different projects
 
History of results
All your previous results are saved and can be conveniently viewed
See the dynamics of competition and your site's position
 
Caching results <