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Link exchange: the sure way of site promotion in search engines

Search engines have realized the information on websites (such as META tags, keyword density etc) can be manipulated. So they needed to find other ways to rank pages, a way that was less in control of the site-owners' will.

So now search engines count how many websites link to yours and what keywords they use when publishing this link. This approach helps to decide how high your site should be in the SERPs (Search Engine Result Pages) for certain search terms. If many people decide to link to you because they think your site might be of interest to their visitors – they will share a part of their traffic with you – then so do the search engines by putting a value on this link.

Key to successful link building

So what can you do? The answer looks simple: get as many site backlinks as you can. Some good points to remember are:

• your link partners should highlight the related theme
• they should not use link spamming methods
• it's good to have high pagerank for the page that links to you
• do not get too many inbound links too quickly
• get both reciprocal and one-way links pointing to you

Print these rules out and put them somewhere prominent. You now can open the Web CEO® link exchange tool, create e-mail templates, find suitable sites, review, sort them and start emailing them.

Discover potential partners with ease

Have you spent hours and hours surfing the Web in search of potential link partners? Forget it! It’s now a waste of valuable time. The Link Partner Finder will do this automatically, by scanning Web links related to your keywords. Each site found will be analyzed according to its pagerank, traffic rank, and many other parameters to give you a good starting point for review and a good basis to make decisions. Another method of partner search will give you sites linking to your competitiors.

Send both bulk and personalized messages

Use the link partner finder software to sort websites based on how you want to contact them - personally or automatically. Web CEO® helps you create bulk messages using templates. It harvests the e-mail addresses from web sites you wish to contact and can send large quantities of messages automatically. But you should create personalized letters to those that are most important for you. In Web CEO®, this task is also a breeze.

Manage link partnerships in a smart way

The issue of link partnerships’ control is not the last to think about. When you establish them, you put forward certain terms, for example: you want a text link with your keyword in the anchor text, the linking page must be ranked 6 or 5 by Google, and the number of outbound links must not exceed 20. On a regular basis and automatically, Web CEO® will check if the link partner is keeping the terms, and also inform you about the results; all you have to do is set this engine to work.

Start exchanging links now

There is no time to lose, getting those links in place now: download the Free Edition - the sooner you start, the sooner more visitors will come to your site.

	Don't take our words for granted, see what experts and users say:
		Alex Matsko - CIO, Gilan-Lava, LLC "First of all, thank you! I'll be really concise. We have to deal with the most demanding customers one can imagine such as Motorola and other top brands, so it is no wonder none of us has the right to make a mistake. And Web CEO does a great job helping us remain above praise and above competition. Again, thank you for this excellent software (and I know what I'm saying because we are developers as well). I don't know what we would do without it." See other reviews, opinions and users comments on search engine optimization software