How Web CEO® Stacks Up Against Competition

Software

Free edition - $0 USD

SmallBiz Edition - $199 USD

Professional Edition - $389 USD

$167 USD

Standard - $249.95 USD

Bussiness - $449.95 USD

Standard edition - $149 USD

Professional edition - $389 USD

Web Analytics, Conversion Rate and ROI Improvement Service

Embedded in Web CEO

Starts at $9.95/month

n/a

Separate tool (AxROI)

$99.95 USD

Site Uptime Monitoring

Free to $49.95/month

n/a

n/a

n/a

Basics

Maximum Projects

Unlimited

Unlimited

Up to 5 in Standard

Unlimited in Professional

Unlimited

License to Deliver SEO/SEM Services

Professional Edition required

n/a

n/a

n/a

Free Version

Yes

n/a

Limited demo version

30-day trial

Credibility

Product Maturity

since 2001

since 2005

since 1997

since 1997

Registered Users

420,000+

n/a

n/a

n/a

Software Updates and Version

lifetime free updates

lifetime free updates

paid

lifetime free updates

Knowledge Base Updates

Every business day paid update

Infrequent (about once a month) free update

Every week paid update

Infrequent (about once a month) paid update

Customer Support

• Lifetime free support via e-mail,
• phone
• live chat

• Free support via online help desk

• One year free support via e-mail

• Free support via e-mail
• phone

Help File

Step-by-step tutorials

General tutorial

Step-by-step tutorial

Brief help files

FAQ

Detailed on-site questions and answers section

Not yet developed on-site section

Detailed on-site questions and answers section

Detailed on-site questions and answers section

Video Guides

Video demonstrations

n/a

n/a

n/a

Quick User Guide

Printable PDF-file

n/a

n/a

Brief description of tools

Training in Internet Marketing

Basic (free) and Professional Training in Internet Marketing and e-Commerce

n/a

n/a

n/a

Certification

Personal Certification

Competent Internet Marketer (CIM)

Professional Internet Marketer (PIM)

n/a

n/a

n/a

Corporate Certification

Certified Internet Marketing Organization

n/a

n/a

n/a

Reporting

Report Export

HTM, HTML, MHT, XLS and CSV formats

HTM, HTML, CSV formats

HTML, PDF, TXT, DOC formats

n/a

Report E-mailing

HTML formatted reports sent via built-in email interface

n/a

n/a

Zip or MHTML formatted attachments

Scheduled Reports E-mailing

+

n/a

n/a

n/a

Report Customization

You can add your own logo, header and footer

n/a

You can add your own logo, header and footer

You can add your own logo, header and footer

Report Sharing System

You can give your customers access to customized reports via Report Viewer

n/a

n/a

n/a

Dashboard

A combined report generated by the Ranking, Links, HitLens, Auditor, Partners, and Monitoring tools

n/a

n/a

n/a

Task Scheduler

• Auditor, Submission, Partners, Ranking, Links, DashBoard task scheduling
• with the possibility to re-run unsuccessful tasks

Ranking check

Search Engine Ranking Check and Search Engine Submission

Reporter, broken link check, submission to search engines

Journal

You can get information about the time spent on your tasks

n/a

n/a

n/a

Keyword Research

Database

Own (MetaCrawler.com, Excite.com, MetaEureka.com, Dogpile, Lycos, and others)

n/a

Keyword suggestion tools (Google, Overture, Wordtracker, Miva)

Wordtracker

Search Keywords per Request

Up to 1,000

n/a

Up to 100

Up to 25

Daily Searches

+

n/a

n/a

n/a

Keyword Theme Mining

+

n/a

n/a

+

Keyword Effectiveness Analysis

KEI, daily world searches

n/a

KEI

KEI, daily world searches

Keyword Competition Analysis

• Pages with your keyword
• titles with your keyword
• number of links to pages with your keyword
• Alexa traffic rank
• Google Page Rank of pages with your keyword

• Pages with your keyword
• titles with your keyword
• link texts with your keyword

n/a

Pages with your keyword

PPC Analysis

• Google search volume
• Google estimated average CPC
• Google estimated clicks/day
• Google estimated cost/day

n/a

• Google search volume
• Google estimated average CPC
• Google estimated clicks/day
• Google estimated cost/day

n/a

SEO Advice and Analysis

Plain English Advice on Improving Rankings

• General Advice on Search Engine Compliance
• Advice for Compliance with Specific Search Engines (Google-, Yahoo-, MSN-powered)

n/a

General Advice on Search Engine Compliance

• General Advice on Search Engine Compliance
• Advice for Compliance with Specific Search Engines

Visual Indication of Warning/Problem Areas in the Report

+

n/a

n/a

n/a

Keyword Density Page Analysis

You can get an idea of all possible search terms that are prominent on your page and can bring you traffic

n/a

You can get an idea of all possible search terms that are prominent on your page and can bring you traffic

n/a

Analysis of External (Off-Page) Ranking Factors

Link popularity
site theme

n/a

Link popularity

Link popularity

Analyzing Your Pages vs. Competition

• compare to top 10 websites
• compare to a specified competitor

n/a

• compare to top 10 websites
• compare to a specified competitor

compare to top 5 websites

Web Page Editor

Keyword Statistics Display on Editing

Frequency, prominence and weight of your keywords in important page areas

n/a

Frequency, prominence and weight of your keywords in important page areas

n/a

Easy Access to SEO-sensitive Page Areas

Meta tags,
headings,
ALTs,
links

n/a

Meta tags,
headings,
ALTs,
links

Meta tags,
headings

Find & Replace

Replace text across multiple pages

n/a

n/a

n/a

Editing Mode

WYSIWYG, HTML

n/a

HTML

HTML

Competitor Pages Analysis

Keyword statistics and all SEO-critical tags of your competitor

n/a

Keyword statistics and all SEO-critical tags of your competitor

n/a

Robots.txt

Creation and editing

n/a

n/a

n/a

Sitemap Generation

.xml, .txt, .html and ROR sitemaps. Google-compliant

n/a

n/a

n/a

Website Submission

Automated Submissions

100+ Search Engines

n/a

100+ Search Engines

100+ Search Engines

Human Emulation

• random interval between search queries
• imitation of images', style sheets', and other objects' fetching from search engines
• visiting search engines' home pages

random interval between search queries

fixed interval between search queries,
MS Intenet Explorer use

n/a

Guided Manual Submission

• Search Engines
• Directories
• Press release sites
• Article directories
• Shopping Search Engines

Article directories

Search Engines,
Directories

Search engines

Search Engine Compliance Validation

+

n/a

n/a

n/a

Sitemap Manual Submission

Google-, Yahoo-, MSN-powered Search Engines

n/a

n/a

n/a

Search Engines' Responses Display

+

n/a

n/a

n/a

Link Popularity Analysis

Number of Links to Your Website

+

+

+

n/a

Examination of Your Backward Links vs. Competition

+

n/a

+

n/a

Research of Sites and Pages Linking to You and Your Competition

You can compare sites linking to you and your competition

n/a

You can compare sites linking to you and your competition

n/a

Content Analysis of Backward Links

Link type (text or image),
analysis of the text or ALT tag

analysis of the text or ALT tag

You can see only text links

n/a

Reporting

• Flexible, Database-Driven
• advanced filtering
• flexible profile system with the possibility to add multiple pages and search engines
• history of changes (with charts and tables)
• comparison with previous, best or any scan date results

• once created not stored in the database
• no history of changes

• database-driven
• comparison with any previous scan date results

• once created not stored in the database
• no history of changes

Link Partners Search

Search Method

• by keyword in major SEs
• among sites linking to your competitors

• by keyword in major SEs
• among sites linking to your competitors
• link directories

• by keyword in major SEs
• among sites linking to your competitors
• sites with link suggestion form

n/a

Detailed Analysis of Potential Partners

• Google PR
• Alexa traffic rank
• site backlinks
• site meta data
• presence in directories

• Google PR
• Alexa traffic rank

• Google PR
• Alexa traffic rank
• site backlinks

n/a

Partner List Management

+

+

+

n/a

Customizable E-mail Templates

You can create and save custom e-mail templates, use variables

n/a

You can create and save custom e-mail templates, use variables

n/a

Automatic Correspondence Cycle

You can send up to 3 messages in an automatic mailing cycle

n/a

n/a

n/a

Manual E-mailing

You can compose a personalized message to a partner

You need to compose a personalized message to a partner

You can compose a personalized message to a partner

n/a

Automated Bulk E-mailing

You can send multiple messages automatically at once

n/a

n/a

n/a

Partnership Agreement Monitoring

• link presence
• Keywords in Partner's link text
• Google PageRank of the partner's page
• Partner's outbound links
• cloaking absence

• link presence
• Keywords in Partner's link text
• Google PageRank of the partner's page
• Partner's outbound links

• link presence
• partner's link text
• Google PageRank of the partner's page
• Partner's outbound links

n/a

PPC Campaigns Manager

Supported Pay Per Click Search Engines

50+

n/a

30+

n/a

Creation and Auto-fill of Your Account Information

+

n/a

+

n/a

Quick Access to Vital Search Engine Service Areas

Links to login page, signup page, and info page

n/a

n/a

n/a

Notes for PPC Providers and Accounts

Custom notes can be applied to PPC accounts

n/a

Custom notes can be applied to PPC accounts

n/a

Ranking Check

Supported Search Engines

500+

Google, Yahoo!, MSN, AltaVista, AllTheWeb

400+

300+

Site Ranking Report

+

+

+

+

Competitors' Ranking Analysis

+

n/a

+

+

Indexed Pages Report

+

+

n/a

+

Analyzing Your Indexed Pages vs. Competition

+

n/a

n/a

n/a

Site Visibility Analysis vs Competition

You can evaluate your site's visibility against your competitors' across multiple search engines for many keywords

n/a

n/a

n/a

Monitoring Sponsored Results (PPC Ads)

+

n/a

n/a

n/a

Search Engine Result Pages Snippet Report

You can view your listing on the Search Engine Result Pages

n/a

n/a

n/a

Search Engine-friendly Requests

• Google Web API usage
• browser and user-agent types cloning
• human emulation

• Speed limiter
• random interval between search queries

human emulation

Interval between search queries

Reporting

• Flexible, Database-Driven
• advanced filtering
• flexible profile system with the possibility to add multiple pages and search engines
• history of changes (with charts and tables)
• comparison with previous, best or any scan date results

• once created not stored in the database
• no history of changes

• database-driven
• comparison with any previous scan date results

• once created not stored in the database
• no history of changes

Traffic Analysis

Data-gethering Method

Script-based

n/a

Script-based
Server-side

Depends on the solution used

Real-time Reporting

+

n/a

n/a

Basic Cost of eCommerce-Enabled Solution

Starts with $9.95/m

n/a

$99.95 USD

Visitor Analysis

Traffic summary, unique visitors, frequent visitors, visit frequency

n/a

Traffic summary

Referrers Analysis

Referrers trends, reffering sites and pages, search engines, search keywords, forums

n/a

Search engines, search keywords

Navigation Analysis

Navigation path, entry and exit pages, site stickiness

n/a

Entry pages

Ad Campaigns and Transactions Analysis

Revenue, cost of visit/transaction by campaign, ROI

n/a

Revenue, cost of keyword, ROI

Visual Data Presentation

Tables, charts

n/a

Tables, charts

Site error Troubleshooting and Search Engine Visibility Issue reporting

Detecting Technical Problems

• Internal and external broken links
• broken anchors
• missing images
• orphan files
• redirects check

n/a

HTML validating

broken links

Detecting Usability Issues

• Slow pages
• deep pages
• missing ALT attributes

n/a

n/a

n/a

Detecting Stale Content

You can see pages that have not been updated for a long time

n/a

n/a

n/a

Reports

• Site quality overview for CEO
• Site quality analysis for webmaster
• reports history

n/a

World Wide Web Consortium report

Report on broken links

Site Uptime Monitoring

Monitoring Intervals

Basic - 480min
Silver - 30min
Gold - 15min
Platinum - 5 min

n/a

n/a

n/a

Host Availability and Performance Monitoring

HTTP, POP3, SMTP, FTP, IMAP, SSH, SNPP, Telnet, HTTPS, custom ports, ping, DNS lookup and download time monitoring

n/a

n/a

n/a

Content Monitoring

+

n/a

n/a

n/a

Password-Protected Pages' Monitoring

+

n/a

n/a

n/a

Alerts on Issues Found

by e-mail

n/a

n/a

n/a

Connection Speed Test

+

n/a

n/a

n/a

Real-time Reports

+

n/a

n/a

n/a

Regular E-mailed Reports

Customizable weekly monitoring report

n/a

n/a

n/a

Easy FTP Upload

Built-in FTP Client

+

n/a

n/a

+

Integration with Other Tools

Editor, HitLens Wizard

n/a

n/a

Report upload

Web Page Editing Directly on the Server

+

n/a

n/a

n/a

Advanced File Selection

by type
by date

n/a

n/a

n/a

Network Error Notification

+

n/a

n/a

n/a