Pricing Points |
| Software |
Free edition - $0 USD
SmallBiz Edition - $199 USD
Professional Edition - $389 USD
|
$167 |
Standard - $249.95 USD
Bussiness - $449.95 USD
|
Standard edition - $149 USD
Professional edition - $389 USD
|
| Web Analytics, Conversion Rate and ROI Improvement Service |
Embedded in Web CEO
Starts at $9.95/month |
n/a |
Separate tool (AxROI)
$99.95 USD |
Separate tool (WebTrends) |
| Site Uptime Monitoring |
Free to $49.95/month
|
n/a |
n/a |
n/a |
General Points |
| Basics |
| Maximum Projects |
Unlimited
|
Unlimited |
Up to 5 in Standard
Unlimited in Professional |
Unlimited |
| License to Deliver SEO/SEM Services |
Professional Edition required
|
n/a |
n/a |
n/a |
| Free Version |
Yes
|
n/a |
Limited demo version |
30-day trial |
| Credibility |
| Product Maturity |
since 2001
|
since 2005 |
since 1997 |
since 1997 |
| Registered Users |
580,000+
|
n/a |
n/a |
n/a |
| Product Support |
| Software Updates and Version |
lifetime free updates |
lifetime free updates |
paid |
lifetime free updates |
| Knowledge Base Updates |
Every business day paid update
|
Infrequent (about once a month) free update |
Every week paid update |
Infrequent (about once a month) paid update |
| Customer Support
|
| Customer Support |
- Lifetime free support via e-mail,
- phone
- live chat
|
- Free support via online help desk
|
- One year free support via e-mail
|
- Free support via e-mail
- phone
|
|
| Help File |
Step-by-step tutorials
|
General tutorial |
Step-by-step tutorial |
Brief help files |
| FAQ |
Detailed on-site questions and answers section
|
Not yet developed on-site section |
Detailed on-site questions and answers section |
Detailed on-site questions and answers section |
| Video Guides |
Video demonstrations
|
n/a |
n/a |
n/a |
| Quick User Guide |
Printable PDF-file
|
n/a |
n/a |
Brief description of tools |
| Training in Internet Marketing |
Basic (free) and Professional Training in Internet Marketing and e-Commerce
|
n/a |
n/a |
n/a |
| Certification |
| Personal Certification |
Competent Internet Marketer (CIM)
Professional Internet Marketer (PIM) |
n/a |
n/a |
n/a |
| Corporate Certification |
Certified Internet Marketing Organization
|
n/a |
n/a |
n/a |
| Reporting |
| Report Export |
HTM, HTML, MHT, XLS and CSV formats
|
HTM, HTML, CSV formats |
HTML, PDF, TXT, DOC formats |
n/a |
| Reports (Embedded HTML, XLS, CSV, MHT) are sent via built-in email interface |
HTML formatted reports sent via built-in email interface |
n/a |
n/a |
Zip or MHTML formatted attachments |
| Scheduled Reports E-mailing |
+
|
n/a |
n/a |
n/a |
| Report Customization |
You can add your own logo, header and footer
|
n/a |
You can add your own logo, header and footer |
You can add your own logo, header and footer |
| Report Sharing System |
You can give your customers access to customized reports via Report Viewer
|
n/a |
n/a |
n/a |
| Dashboard |
A combined report generated by the Ranking, Links, HitLens, Auditor, Partners, and Monitoring tools |
n/a |
n/a |
n/a |
| Task Scheduler |
- Auditor, Submission, Partners, Ranking, Links, DashBoard task scheduling
- with the possibility to re-run unsuccessful tasks
- with the possibility to set the start time for each of the recurring scheduled tasks separately.
|
Ranking check |
Search Engine Ranking Check and Search Engine Submission |
Reporter, broken link check, submission to search engines |
| Journal |
You can get information about the time spent on your tasks |
n/a |
n/a |
n/a |
Website Optimization |
| Keyword Research |
| Database |
Own (MetaCrawler.com, Excite.com, MetaEureka.com, Dogpile, Lycos, and others) and Google Keyword Tool |
n/a |
Keyword suggestion tools (Google, Overture, Wordtracker, Miva) |
Wordtracker |
| Search Keywords per Request |
Up to 1,000 |
n/a |
Up to 100 |
Up to 25 |
| Monthly Searches |
+ |
+ |
+ |
+ |
| Keyword Theme Mining |
+ |
n/a |
n/a |
+ |
| KEI, competition, monthly world searches |
KEI,monthly world searches |
n/a |
KEI |
KEI, daily world searches |
| Keyword Competition Analysis |
- Pages with your keyword
- titles with your keyword
- number of links to pages with your keyword
- Alexa traffic rank
- Google Page Rank of pages with your keyword
|
- Pages with your keyword
- titles with your keyword
- link texts with your keyword
|
n/a |
Pages with your keyword |
| PPC Analysis |
- Google search volume
- Google estimated average CPC
- Google estimated clicks/day
- Google estimated cost/day
|
n/a |
- Google search volume
- Google estimated average CPC
- Google estimated clicks/day
- Google estimated cost/day
|
n/a |
| SEO Advice and Analysis |
| Plain English Advice on Improving Rankings |
- General Advice on Search Engine Compliance
- Advice for Compliance with Specific Search Engines (Google-, Yahoo-, MSN-powered)
|
n/a |
General Advice on Search Engine Compliance |
- General Advice on Search Engine Compliance
- Advice for Compliance with Specific Search Engines
|
| Visual Indication of Warning/Problem Areas in the Report |
+ |
n/a |
n/a |
n/a |
| Keyword Density Page Analysis |
You can get an idea of all possible search terms that are prominent on your page and can bring you traffic |
n/a |
You can get an idea of all possible search terms that are prominent on your page and can bring you traffic |
n/a |
| Analysis of External (Off-Page) Ranking Factors |
Link popularity
site theme |
n/a |
Link popularity |
Link popularity |
| Analyzing Your Pages vs. Competition |
- compare to top 10 websites
- compare to a specified competitor
|
n/a |
- compare to top 10 websites
- compare to a specified competitor
|
compare to top 5 websites |
| Web Page Editor |
| Keyword Statistics Display on Editing |
Frequency, prominence and weight of your keywords in important page areas |
n/a |
Frequency, prominence and weight of your keywords in important page areas |
n/a |
| Easy Access to SEO-sensitive Page Areas |
Meta tags,
headings,
ALTs,
links |
n/a |
Meta tags,
headings,
ALTs,
links |
Meta tags,
headings |
| Find & Replace |
Replace text across multiple pages |
n/a |
n/a |
n/a |
| Editing Mode |
WYSIWYG, HTML |
n/a |
HTML |
HTML |
| Competitor Pages Analysis |
Keyword statistics and all SEO-critical tags of your competitor |
n/a |
Keyword statistics and all SEO-critical tags of your competitor |
n/a |
| Robots.txt |
Creation and editing |
n/a |
n/a |
n/a |
| Sitemap Generation |
.xml, .txt, .html and ROR sitemaps. Google-compliant |
n/a |
n/a |
n/a |
Promotion and Marketing |
| Website Submission |
| Automated Submissions |
100+ Search Engines |
n/a |
100+ Search Engines |
100+ Search Engines |
| Human Emulation |
- random interval between search queries
- imitation of images', style sheets', and other objects' fetching from search engines
- visiting search engines' home pages
|
random interval between search queries |
fixed interval between search queries,
MS Intenet Explorer use |
n/a |
| Guided Manual Submission |
- Search Engines
- Directories
- Press release sites
- Article directories
- Shopping Search Engines
- Blog Search Engines and Directories
- Blog Communities
|
Article directories |
Search Engines,
Directories |
Search engines |
| Search Engine Compliance Validation |
+ |
n/a |
n/a |
n/a |
| Sitemap Manual Submission |
Google-, Yahoo-, MSN-powered Search Engines |
n/a |
n/a |
n/a |
| Search Engines' Responses Display |
+ |
n/a |
n/a |
n/a |
| Link Popularity Analysis |
| Number of Links to Your Website |
+ |
+ |
+ |
n/a |
| Examination of Your Backward Links vs. Competition |
+ |
n/a |
+ |
n/a |
| Research of Sites and Pages Linking to You and Your Competition |
You can compare sites linking to you and your competition |
n/a |
You can compare sites linking to you and your competition |
n/a |
| Content Analysis of Backward Links |
Link type (text or image),
analysis of the text or ALT tag |
analysis of the text or ALT tag |
You can see only text links |
n/a |
| Reporting |
- Flexible, Database-Driven
- advanced filtering
- flexible profile system with the possibility to add multiple pages and search engines
- history of changes (with charts and tables)
- comparison with previous, best or any scan date results
- Google Page Rank and Alexa Traffic Rank of the linking pages or sites
|
- once created not stored in the database
- no history of changes
|
- database-driven
- comparison with any previous scan date results
|
- once created not stored in the database
- no history of changes
|
| Link Partners Search |
| Search Method |
- by keyword in major SEs
- among sites linking to your competitors
|
- by keyword in major SEs
- among sites linking to your competitors
- link directories
|
- by keyword in major SEs
- among sites linking to your competitors
- sites with link suggestion form
|
n/a |
| Detailed Analysis of Potential Partners |
- Google PR
- Alexa traffic rank
- site backlinks
- site meta data
- presence in directories
|
- Google PR
- Alexa traffic rank
|
- Google PR
- Alexa traffic rank
- site backlinks
|
n/a |
| Partner List Management |
+ |
+ |
+ |
n/a |
| Customizable E-mail Templates |
You can create and save custom e-mail templates, use variables |
n/a |
You can create and save custom e-mail templates, use variables |
n/a |
| Automatic Correspondence Cycle |
You can send up to 3 messages in an automatic mailing cycle |
n/a |
n/a |
n/a |
| Manual E-mailing |
You can compose a personalized message to a partner |
You need to compose a personalized message to a partner |
You can compose a personalized message to a partner |
n/a |
Automated Bulk
E-mailing |
You can send multiple messages automatically at once |
n/a |
n/a |
n/a |
| Partnership Agreement Monitoring |
- link presence
- keywords in Partner's link text
- Google PageRank of the partner's page
- partner's outbound links
- cloaking absence
- notification if a partner's page is dropped by a major SE
|
- link presence
- Keywords in Partner's link text
- Google PageRank of the partner's page
- Partner's outbound links
|
- link presence
- partner's link text
- Google PageRank of the partner's page
- Partner's outbound links
|
n/a |
| PPC Campaigns Manager |
| Supported Pay Per Click Search Engines |
50+ |
n/a |
30+ |
n/a |
| Creation and Auto-fill of Your Account Information |
+ |
n/a |
+ |
n/a |
| Quick Access to Vital Search Engine Service Areas |
Links to login page, signup page, and info page |
n/a |
n/a |
n/a |
| Notes for PPC Providers and Accounts |
Custom notes can be applied to PPC accounts |
n/a |
Custom notes can be applied to PPC accounts |
n/a |
Performance Analysis |
| Ranking Check |
| Supported Search Engines |
500+ |
Google, Yahoo!, MSN, AltaVista, AllTheWeb |
400+ |
300+ |
| Site Ranking Report |
+ |
+ |
+ |
+ |
| Competitors' Ranking Analysis |
+ |
n/a |
+ |
+ |
| Indexed Pages Report |
+ |
+ |
n/a |
+ |
| Analyzing Your Indexed Pages vs. Competition |
+ |
n/a |
n/a |
n/a |
| Site Visibility Analysis vs Competition |
You can evaluate your site's visibility against your competitors' across multiple search engines for many keywords |
n/a |
n/a |
n/a |
| Monitoring Sponsored Results (PPC Ads) |
+ |
n/a |
n/a |
n/a |
| Search Engine Result Pages Snippet Report |
You can view your listing on the Search Engine Result Pages |
n/a |
n/a |
n/a |
| Search Engine-friendly Requests |
- Google Web API usage
- browser and user-agent types cloning
- human emulation
|
- Speed limiter
- random interval between search queries
|
human emulation |
Interval between search queries |
| Reporting |
- Flexible, Database-Driven
- advanced filtering
- flexible profile system with the possibility to add multiple pages and search engines
- history of changes (with charts and tables)
- comparison with previous, best or any scan date results
|
- once created not stored in the database
- no history of changes
|
- database-driven
- comparison with any previous scan date results
|
- once created not stored in the database
- no history of changes
|
| Traffic Analysis |
| Data-gethering Method |
Script-based |
n/a |
Script-based
Server-side |
Depends on the solution used |
| Real-time Reporting |
+ |
n/a |
n/a |
|
| Basic Cost of eCommerce-Enabled Solution |
Starts with $9.95/m |
n/a |
$99.95 USD |
|
| Visitor Analysis |
Traffic summary, unique visitors, frequent visitors, visit frequency |
n/a |
Traffic summary |
|
| Referrers Analysis |
Referrers trends, reffering sites and pages, search engines, search keywords, forums |
n/a |
Search engines, search keywords |
|
| Navigation Analysis |
Navigation path, entry and exit pages, site stickiness |
n/a |
Entry pages |
|
| Ad Campaigns and Transactions Analysis |
Revenue, cost of visit/transaction by campaign, ROI |
n/a |
Revenue, cost of keyword, ROI |
|
| Visual Data Presentation |
Tables, charts |
n/a |
Tables, charts |
|
Quality and Usability Maintenance |
| Site error Troubleshooting and Search Engine Visibility Issue reporting |
| Detecting Technical Problems |
- Internal and external broken links
- broken anchors
- missing images
- orphan files
- redirects check
|
n/a |
HTML validating |
broken links |
| Detecting Usability Issues |
- Slow pages
- deep pages
- missing ALT attributes
|
n/a |
n/a |
n/a |
| Detecting Stale Content |
You can see pages that have not been updated for a long time |
n/a |
n/a |
n/a |
| Reports |
- Site quality overview for CEO
- Site quality analysis for webmaster
- reports history
|
n/a |
World Wide Web Consortium repor |
Report on broken links |
| Site Uptime Monitoring |
| Monitoring Intervals |
Basic - 480min
Silver - 30min
Gold - 15min
Platinum - 5 min |
n/a |
n/a |
n/a |
| Host Availability and Performance Monitoring |
HTTP, POP3, SMTP, FTP, IMAP, SSH, SNPP, Telnet, HTTPS, custom ports, ping, DNS lookup and download time monitoring |
n/a |
n/a |
n/a |
| Content Monitoring |
+ |
n/a |
n/a |
n/a |
| Password-Protected Pages' Monitoring |
+ |
n/a |
n/a |
n/a |
| Alerts on Issues Found |
by e-mail |
n/a |
n/a |
n/a |
| Connection Speed Test |
+ |
n/a |
n/a |
n/a |
| Real-time Reports |
+ |
n/a |
n/a |
n/a |
| Regular E-mailed Reports |
Customizable weekly monitoring report |
n/a |
n/a |
n/a |
| Easy FTP Upload |
| Built-in FTP Client |
+ |
n/a |
n/a |
+ |
| Integration with Other Tools |
Editor, HitLens Wizard |
n/a |
n/a |
Report upload |
| Web Page Editing Directly on the Server |
+ |
n/a |
n/a |
n/a |
| Advanced File Selection |
by type
by date |
n/a |
n/a |
n/a |
| Network Error Notification |
+ |
n/a |
n/a |
n/a |
