Step 0: Introduction

Step 1: Setting passwords

Step 2: Choosing pages
to be tracked and analyzed

Step 3: Giving names to pages
and setting content groups

Step 4: Tracking eCommerce
activity and revenues

Step 5: Excluding your visits
from statistics

Step 6: Custom tracking

Step 7: Finishing Wizard and
uploading Web pages

Step 8: Advanced Settings


Home > HitLens Activation > Step 4

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Step 4: Tracking eCommerce activity and revenues

What is the bottom line of your online business? Whether your goal is to build a newsletter, get prospects information, have people download your software or simply generate orders, you can use eCommerce tracking to achieve it more effectively. eCommerce tracking with HitLens is based on classic transaction analysis. When your visitor subscribes to your newsletter, asks for a price quote, downloads your software or orders from your website, he/she takes action, which corresponds to a certain transaction type, e.g. subscription = opt-in; download = trial; purchase = order.

With HitLens there are three predefined transaction types (opt in, trial, order), which you can rename or remove at any moment. As well you can create new transaction types specific to your business.

The Orders transaction is usually assigned to a thank-you page that is shown to the visitor after he or she makes a successful order. E.g. this type of transaction takes place when a payment of $14.14 is made. Then, 14.14 should be put in the Amount column next to the transaction name.

(1) Create new transactions or change the existing ones.

1. Press Transaction Manager
2. Press New
3. Enter a transaction name
4. Press Save

Or

1. Press Transaction Manager
2. Press Edit
3. Enter a new transaction name
4. Press Save

The next step will be to assign transactions to proper pages.

(2) Assign transactions and amounts if applicable to proper pages.

1. Click on a blank field in the Transaction column next to a page you need
2. Select a transaction name associated with that page.

Optional:

3. Click on a blank field in the Amount column next the transaction name
4. Enter an amount charged when this transaction occurs

If you sell multiple products and services, you will have to make changes to the tracking code to pass values generated by your shopping cart software to our tracking code.

See Dynatracking at the Custom tracking tab for more information.

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