Most important features and enhancements
introduced in Web CEO 5:
Overall, we have made over 500 changes to Web CEO 4 to turn it into Web CEO 5. The most prominent of them are listed below:
General enhancements
Promotion module:
> New in Keyword Research
> New in Optimization
> New in Editor
> New in Submission
> New in Ranking
> New in Links
Maintenance module:
> New in Auditor
> New in Uploader
> New in Monitoring
Analysis module:
> New in Traffic Analysis (HitLens)
General enhancements
- New Quick Launch mode designed in the spirit of the Web
CEO Integrated Approach
Every time you run Web CEO or press the GO button the Quick Launch
window opens. It uses a task-centric approach and enables you
to quickly access tools you need. Now you will see "Submit
URLs" instead of "Submission" and "Get Traffic
Reports" in place of "HitLens". Moreover, tools
are grouped into three categories in accordance with the Web CEO
Integrated Approach. (Do not worry - you will be able to use the
old-school style, if you want.)
- Data swapping with the Datacenter minimized
Web CEO only connects to the Datacenter one time a day on the
first run to download the latest Knowledge Base updates needed
for the program to operate faultlessly. Many tasks will start
40-70% faster because the software will not have to connect to
the Datacenter before starting a mission.
- Improved and unified interface
Web CEO 5 offers the following changes that make it more user-friendly:
- Numerous visual enhancements such as new tabs and buttons, plus
better controls layout and clearer interface
- Current Project list box is moved to the main menu
- Quickly share your reports with colleagues and customers
Now all Web CEO tools generating reports offer you an easy
way to save a report as Web page, e-mail it to a customer or print
it - simply go to the File menu and choose what you want to do.
- Portability of user information including reports generated
Your project information is stored in a database that can can be backed
up and/or imported into Web CEO installed on the other computer.
The information that can be imported includes the list of projects
and all reports generated.
- Back up your data and restore it if the worst happens
You can back up all Web CEO's databases containing your critical
projects data by running the Database Maintenance tool (Start
> Program Files > Web CEO > Web CEO DB Maintenance).
In case of emergency, e.g. OS reinstallation, power outages, etc.
you will be able to unroll back-ups and recover your data.
Screenshots: Revamped sleeker interface, Quick Launch window, Revamped Project Manager, Backing up and restoring your data, Easy sharing of your reports
Promotion module:
New in Keyword Research
- Get a detailed snapshot of competition for a keyword
In addition to the general competition count Web CEO allows you to evaluate competition for each keyword in a specific search engine including link popularity, Alexa traffic rank for the top-ranked sites, Overture bid, etc. This information will help you understand if you should optimize your pages for that keyword or it is way too competitive so you will have few chances to get to the top-10.
- See how many Web sites want to be at the top for your keyword
We have changed the keyword suggestion tool so that after you have added a search keyword to Basket, you can still see the competition count column for your convenience.
- Find out which keywords are ideal for search engine optimization and which are not
The Keyword Effectiveness Index (KEI) compares the Daily World Searches with the number of competing Web pages to pinpoint exactly which keywords are good enough so you can use them while optimizing your site.
Screenshots:
Redesigned interface, Advanced competition analysis
New in Optimization
- Save time by analyzing on-the-page factors only
Off-the-page factors that influence your search engine rankings
change relatively rarely. If you have checked your off-the-page
parameters lately, you can uncheck the Analyze off-the-page factors
option to speed up the analysis dramatically.
- Bid a fond farewell to the nag screens
If you are a user of the Free Edition, you will not be
annoyed by the nag screens informing you that you can't do this
or that. All unavailable features will be hidden not to tease
you.
- Optimization options are automatically saved
You will not have to re-enter your optimization options
- the page to be analyzed, keywords and competition because they
will be automatically saved and you will see them the next time
you run the optimization tool.
- Professional terms occurring in the optimization reports
are explained
You can click on a term confusing you to get a comprehensible
explanation of what is it for.
Screenshots:
Main screen, Optimization advice and advanced analysis
New in Editor
- Speed up the search engine optimization process threefold
or more
Now you can enter up to three keywords and see their Keyword
Frequency, Prominence and Weight in different areas of your page.
Moreover, you can edit your pages and immediately see how the
above parameters change. No switching to an external editor or
re-running the optimization tool after you apply changes is needed.
It is really simple to check if pages in question are well optimized for search engines. You have the Web CEO optimization advice open in one window and the Editor in another. Then you use the Editor to fix all problems found by the optimization tool. For example, if the optimization report is telling you that keyword frequency in ALT tags is too low, i.e. you should use it in this area a few more times, you switch to the Editor, go to the ALTs tab and make necessary changes. It is that simple.
Screenshots: Editor setup, Editing Meta tags, Editing page content, Smart Find&Replace
New in Submission
- Change submission rules for multiple search engine at one
go
If you want to submit say 5 pages a day to 23 search engines and re-submit them in 55 days, you will not have to change settings for each search engine. Simply select all search engines you want to submit to by holding the Ctrl key and set the desired options once.
Screenshots:
Main screen, New submission rules
New in Ranking
- See the ranking progress on the screen without delay
When you pres Start and Web CEO begins to check your
rankings, you don't have to wait until the ranking mission completes.
Results are displayed on the screen as they are obtained. If you
previously ran a ranking mission, you will see the outdated information
being updated.
- Querying search engine has become even safer
Now human emulation options enable Web CEO to imitate human
activity and browser even more effectively. Web CEO 5 fetches
images, style sheets and other objects found on search engine
results pages. Yet the speed of processing reduces by only 10-20%
thanks to the SmartScan technology. You may rest assured that
your IP address and Web site will not be hurt because you query
search engine results pages. Go to File > Settings > Ranking >
Human emulation to adjust emulation settings.
- The main reports now have history (changes history and competition
history)
- Google API support
Now you may choose not to query the Google database as browsers
do and access it directly instead, which is much safer.
- Select search engines where you want to know your rankings
by country or language
- Use the 'Compare results to: Previous, Best, First' toolbar
to quickly monitor your performance over time
- All search engines but the major ones are organized into
groups
- Separate profile management is introduced
Screenshots: New profile management, Main screen, Google API, Human emulation
New in Links
- See the link popularity analysis progress on the screen
without delay
Again as with the ranking tool you don't have to wait until
link popularity analysis completes. If you previously ran a mission,
you will see the outdated information being updated as new data
is being obtained.
- Separate profile management
Screenshots:
Link popularity score, Comparison with competition, Advanced inbound link analysis
Maintenance module:
New in Auditor
- Scan large Web sites with plenty of pages
The new database used in Web CEO 5 allows scanning site with
a great number of pages.
- Scan only problem pages to reduce time needed to scan a
Web site
If Auditor has found problems on your Web site and you fixed
them, you can check the Scan erroneous only option for
Auditor to scan only problem pages. This significantly reduces
time needed to check if errors on your site are finally gone after
your changes.
New in Uploader
New in Monitoring
- Auto-detection of monitoring options
If you are not sure which services and ports can be scanned
by the Web CEO monitoring service, you can press the Highlight
services available for monitoring button to check monitoring
of which services and ports is available for your site.
- Get free reports on your Web site uptime
You can subscribe to the free monitoring service and get a
weekly overview of your site uptime. (Of course, you can unsubscribe
at any time.)
Analysis module:
New in Live Traffic Analysis
- First 15 days of traffic analysis are free
When you activate traffic analysis for a Web site, the service
will be free for 15 days. At the end of the 15-day period you
will decide if you need to continue analyzing your visitors, conversions,
ad campaigns and revenues. Note that this rule applies to any
Web site and any edition of Web CEO including the Free Edition.
We don't want you to pay for the service you don't need.
- Analyze unlimited Web sites for one small fee
We canceled the rule making you pay the minimum of $5.9/m
per site analyzed. Now for as little as $9.95/m you will be able
to track and analyze as many sites as you like without incurring
additional fees per site. In other words, you will only pay as
you go and the monthly payment will be credited to your account
and used to pay your bills.
- Save money by choosing the service plan that suits your needs
If you do not need to track and analyze ad campaigns and commercial
activity, you will save by using the most affordable Power Reporting
plan. Otherwise you will be able to use the eCommerce Reporting
plan which is expensive by only 25%.
- Save and earn money thanks to bulk discounts
The more people visit your site, the less you will pay per
visit. All analysis exposures (page views that were tracked) across
all of your Web sites will be accumulated and will qualify you
for a discount of up to 44% off the base price. Should we explain
what this means to you if you resell traffic reports to customers
or have large volumes of traffic?
- Instantly deactivate the HitLens service when you no longer
need it
If you no longer want to analyze your traffic using HitLens,
you will only have to go to the HitLens settings and press Deactivate
HitLens so you won't have to contact Support to cancel the
service.
- Get a deeper insight into your commercial activity
How many days or weeks pass before your visitors make up their
minds to do something good for your business? How many times do
they visit your Web site before they take action? How effective
is each referrer in creating leads and sales? Take a look at the
following reports to find out: First Transaction Cycle Time,
Visits Before First Transaction, and Efficiency of Referrers.
- Customize traffic calculation and analysis rules
Not only can you analyze the performance of referrers (subscriptions,
registrations, sales by search engine, site, etc.), by the last
referrer, you can see the performance by the original referrer
or ad campaign. This is utterly useful when your visitors research
your product before taking action.
- Enjoy the completely revamped look'n'feel
We have completely re-done the interface. It has become sleeker
and more intuitive. A picture is worth a thousand words so take
a look at the screenshots below.
Screenshots:
New look'n'feel
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