Two SEO facts that everybody knows:
1. Backlinks from reputable sites help you rank in Google;
2. You can find new link building opportunities by spying on your competitors’ backlinks.
If somebody links to sites that share a niche with you, they can be persuaded to place a link to your site, too. Sounds easy in theory, right? But once you actually try it, it turns out to be a complete headache. Link building is hard, folks.
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