It’s high time to reap your online marketing harvest and sow the seeds of your business success for the next year. The following SEO Strategy Guide 2017 is not a Bible, but rather a scope of recommendations and tactics that you should consider when planning your website optimization and promotion for 2017 and beyond.
I. Manage Content SEO Audit and Optimization with Semantic Search in Mind
Millennials get a hard time in the press – portrayed as self-centered and difficult to work with – but you may want to steer clear of these assessments as the face of marketing changes. In 2012, millennials were only 27 percent of the B2B market, but they now make up about half of the market, and are still making gains. This is a market you can’t afford to discount or disparage. In fact, they should be central to how you think about marketing. Continue Reading >>
When it comes to selling SEO services, remember that SEO is not a piece of cake at all. You can’t sell SEO like a burger at McDonald’s. SEO is not what one can taste, smell or touch. SEO can only be witnessed in the top positions of search engines, in an increased traffic flow and when the phone rings off the hook all day long. Continue Reading >>
“Anything less than instant represents a decline in engagement”
Richard Gingras, Head of News at Google
Today it’s crucial for your brand to go mobile. If your website is mobile, chances are you will be found in the right place at the right time. In this mobile optimization chase, time and speed are the key advantages. Delivering content in the most accessible and user-friendly way is the number one priority for content publishers who don’t want to lose impatient mobile searchers. Industry giants like Facebook and Apple have already jumped on the bandwagon by providing solutions for mobile-friendly content delivery platforms like Facebook Instant Articles and Apple News. Continue Reading >>
While 2015 was projected to be the year when wearable devices would take off, it appears we’ll have to wait a little while longer for widespread adoption. And as we plan for this shift, it’s important that we prepare for the impact wearables will have on marketing.