Lead Generation: How to Get More Leads with Content Topic Clusters
7 ways to generate more leads using the topic cluster method.

Lead generation is at the top of every marketer’s and business owner’s mind. After all, having more leads means better opportunities for making sales. Over the years, many gurus and experts have come forward with different strategies and tactics to increase leads – from social media marketing tips, pay-per-click advertising, SEO strategies, email marketing hacks and, of course, content marketing.

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12 Healthy Ways to Get More Clients During the Crisis
How to get more clients for your small business during the economic crisis

There’s no end in sight for this quarantine, so money has become an even bigger concern for everyone than it was before. Ecommerce may be booming worldwide, but companies are still losing money left, right and center. We all want to minimize our losses – and preferably, to come out richer than before when this crisis ends. The immediate goal is to get more customers for your business, but how?

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11 Ways to Boost Your Landing Page Conversion Rates

11 ways to increase conversion rates

As a marketer, one of the most important numbers you should be paying attention to is your conversion rate.

This number tells you just how many people are converting based on a specific action you’d like for them to take, be it signing up for a newsletter, booking a free discovery call, or making a purchase on your website.

While it is not difficult to compute your actual conversion rate (it’s just the percentage of your visitors that converted to customers), it can be hard to think of ways to boost those conversion rates, especially for key landing pages across your site.
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A Step by Step Guide to Influencer Marketing

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Influencer Marketing has gone viral, although at the end of the 1990s we would not have known it existed. Because of the Internet and the ability for people to open up their own communication channels with the world, everything has changed. One of the most crucial changes happened to marketing. The Internet has become a rich field for conducting advertising campaigns, and day by day it helps marketing experts to make their points and reach new, current and old customers. Using Facebook, YouTube, Instagram, Snapchat, Twitter, Pinterest and LinkedIn, brands have gotten extra opportunities to promote their products. How did this happen?
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Why Your SEO Strategy Isn’t Working (Hint: No Content Marketing)

Why SEO and content marketing need each other

How come SEO doesn’t work without content marketing? Why do you need both?

When you have only SEO: You get content that appears in search, but users don’t care about it. Do you want site users to be more than just viewers and bystanders? Do content marketing.

When you have only content marketing: You get content that nobody ever finds online. Your content and your audience; do you want these two to meet? Do SEO.
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