How to Harness Millennial Marketing Power

harness-millennial-marketingMillennials get a hard time in the press – portrayed as self-centered and difficult to work with – but you may want to steer clear of these assessments as the face of marketing changes. In 2012, millennials were only 27 percent of the B2B market, but they now make up about half of the market, and are still making gains. This is a market you can’t afford to discount or disparage. In fact, they should be central to how you think about marketing.
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3 Ways to Pitch the Value of Your SEO Service

pitch-value-of-seo-serviceWhen it comes to selling SEO services, remember that SEO is not a piece of cake at all. You can’t sell SEO like a burger at McDonald’s. SEO is not what one can taste, smell or touch. SEO can only be witnessed in the top positions of search engines, in an increased traffic flow and when the phone rings off the hook all day long.
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Amp It Up: Is Your Site In Need for Google AMP Pages?

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“Anything less than instant represents a decline in engagement”

 Richard Gingras, Head of News at Google

Today it’s crucial for your brand to go mobile. If your website is mobile, chances are you will be found in the right place at the right time. In this mobile optimization chase, time and speed are the key advantages. Delivering content in the most accessible and user-friendly way is the number one priority for content publishers who don’t want to lose impatient mobile searchers. Industry giants like Facebook and Apple have already jumped on the bandwagon by providing solutions for mobile-friendly content delivery platforms like Facebook Instant Articles and Apple News.
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How Wearable Tech Will Impact Marketing Moving Forward

While 2015 was projected to be the year when wearable devices would take off, it appears we’ll have to wait a little while longer for widespread adoption. And as we plan for this shift, it’s important that we prepare for the impact wearables will have on marketing.

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A Brief History of Wearables

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On Her Majesty’s Secret SEO Service 2016

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This autumn the James Bond movie franchise turned 50! Not bad for her majesty’s Secret Service agent with a licence to kill, philogyny and an undeviating loyalty to shaken (not stirred) martini. You would probably ask how the heck James Bond will help me with my SEO strategy for 2016. We mean to say that you should serve your customers like James Bond serves her Majesty.
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