On Her Majesty’s Secret SEO Service 2016

Digital-Marketing-Strategy-2016

This autumn the James Bond movie franchise turned 50! Not bad for her majesty’s Secret Service agent with a licence to kill, philogyny and an undeviating loyalty to shaken (not stirred) martini. You would probably ask how the heck James Bond will help me with my SEO strategy for 2016. We mean to say that you should serve your customers like James Bond serves her Majesty.
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Baker’s Dozen of Tools Startups Can Actually Afford

startup-tools

One of the primary reasons startups fail is a lack of capital. The overhead that comes with getting a successful business going is often more than the average entrepreneur can handle. The result is a 90 percent failure rate for startups.
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How to Leverage the Exclusivity of Your SEO Services

seo-service

Web CEO Software as a Service has, as one of its missions, the delivery of an extra special SEO experience to every of our customers in the most convenient and comfortable way. With the customer-as-a-host concept in mind, your will be provided with branded SEO Reports, White Label SEO tools and other B2B features like Lead Generation Automation that will help you to impress your clients. With all these solutions on board digital agencies and other B2B stakeholders can scale their growth with us.
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The Game of SERPs: Become the Lord of Vertical Search

vertical-seo

Today, we will talk about the evolution of Google SERPs, the extinction of organic listings, the onrush of vertical SEO and various ways to be visible on vertical search engines.

How often do you hear questions like “How can I get first page rankings in organic SERPs?” or “How can I rank #1?”  These questions are asked by many of today’s marketing managers and SEO specialists look pretty silly in the era of the Web 2.0. Why? De facto, there are no first, second and even third positions on Google organic search.
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30 Digital Marketing Tools the Real Mad Men Would Have Wanted

digital-marketing-tools

Have you ever had the pleasure of watching Mad Men? I am a huge fan of this TV drama series that describes the structure and code of the marketing world of the 1960s and uncovers the concepts of TV, radio and newspaper advertising campaigns and commercials in a fascinating, sticky way. This drama is full of inimitable genius characters. Here we have Don Draper with his hidden split personality, full of secrets, feminism-driven Peggy Olson with her keen desire to rule in a man’s world and many other characters we, marketers, can drive inspiration from. But what I like the most is their feel for marketing, I love the way they put teeth into effective advertising campaigns. Those guys and gals, in real life, wrote a major chapter in the history of modern marketing. I think, every marketer should watch the episode with Don’s Kodak slide projector ad pitch called “Carousel”. Isn’t it brilliant? He pulls on human sentiments but bases it all on his own experience. This helped to add a personal touch to the ad which is essential for today’s marketing approach.
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