Google Keyword Tool is no longer available for public use; you can use Google Keyword Planner Instead. The new feature that all local businesses like about this new Google Planner is the ability to target by city, region or country. That is why we’ve decided to talk about local optimization more.
Local optimization is all about being where your prospects are. This means you should remember that a large portion of your potential clients search for products and companies in local directories. Modern local directories grew from old-school yellow pages and now have rather solid brands and budgets to get targeted traffic. They also do well in organic search. If you tried to get high rankings for a specific local term, you should understand why your business needs to be in as many local directories as possible.
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