Google Penguin 4.0 vs. Google Possum

The SEO Battle of Autumn 2016

penguin-vs-possum

Intro:  “Since the dawn of time, a secret war has been waged between two species (Penguins and Possums)… Throughout the millennia, they have kept their battle confined to the shadows; however, one brazen act has escalated this conflict to a fever pitch. As the (SEO) world careens toward Armageddon, every human on the planet will soon be forced to CHOOSE A SIDE!” (The excerpt and the image are taken from PvP, by Sebastian Kadlecik).
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Get Reading: Top 8 Internet Marketing Updates for Spring ‘16

Set aside 10 minutes of your time to read the latest cutting-edge news in SEO, Tech and Social Media that happened this Spring.

seo-news-spring-2016

Google News

Google has greatly improved its Analytics service. Dated March 9, Google announced a new report in Beta, called User Explorer, which can be found in the Audience section. It provides detailed insight of the number of sessions, bounce rate, revenue, transactions, and your specific goals conversion rate associated with an individual Client or User ID. Once you click a User or Client ID, you get an individual timeline view of this client behavior, including acquisition date, channel and device category, along with the history of activities and interactions with your site or service. The report is a goldmine for those who want to analyze prospects’ behavior and improve an overall customers’ user experience on a website. Learn from Google about use cases of the User Explorer report.
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5 Digital Marketing Trends You Shouldn’t Ignore

digital-marketing-trends-2016

Digital marketing is a field where things are constantly changing and evolving. From one year to the next, countless trends emerge and fade. As marketers, our job is to stay on top of these shifts and place ourselves ahead of the curve. How do we achieve that? By looking ahead and making those changes right now.

Today we’re looking at five major changes coming down the pipeline for digital marketers. These changes have already begun, and while some of them will require work, they shouldn’t be ignored.

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How We Revealed the Inconsistency between Google Services

google-services-inconsistency

Today’s controversial (speculative) post is dedicated to Google services, specifically the Google Structured Data Helper tool and Google Analytics code and the issue that we faced in the process of using them. Before we discuss the problem, let’s provide explanations to some terms which might be new to you.

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Happy SEO-News-Giving Day!

Marketing Black Friday

Happy Thanksgiving to all those of you, who regularly check your sites for issues and fix them, keep your backlinks clear and make customers happy. Here’s a brief recap of the latest SEO news so you can get back to enjoying family and friends.

Google News

Google has confirmed that a new Penguin Update 4.0 will go live by the end of 2015. Luckily for many webmasters, the upcoming Penguin iteration will process all the toxic and low quality links that you removed or disavowed after the previous manual penalty in real time. Do you remember that it took months to recover from the manual penalties of the previous Penguin updates? If you have not yet refined your backlink profile for the upcoming Google Penguin 4.0, be sure to check your backlinks for domains with a low trust level (0.30 or less) and then submit them in a list to the Google Disavow tool through the Web CEO Backlink Quality Check tool.
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