It’s already February and you have heard a lot of SEO and Marketing predictions out there. However, repetition is the mother of skill, so let’s recap some of the key trends that you can’t afford to ignore this year. Wake up from your winter hibernation, grab a coffee and listen to the top 4 most timely SEO & Marketing actions you can make in order to adjust your business strategy to the latest Google search changes and SEO experts’ prognostications.
Intro: “Since the dawn of time, a secret war has been waged between two species (Penguins and Possums)… Throughout the millennia, they have kept their battle confined to the shadows; however, one brazen act has escalated this conflict to a fever pitch. As the (SEO) world careens toward Armageddon, every human on the planet will soon be forced to CHOOSE A SIDE!” (The excerpt and the image are taken from PvP, by Sebastian Kadlecik).
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Set aside 10 minutes of your time to read the latest cutting-edge news in SEO, Tech and Social Media that happened this Spring.
Google has greatly improved its Analytics service. Dated March 9, Google announced a new report in Beta, called User Explorer, which can be found in the Audience section. It provides detailed insight of the number of sessions, bounce rate, revenue, transactions, and your specific goals conversion rate associated with an individual Client or User ID. Once you click a User or Client ID, you get an individual timeline view of this client behavior, including acquisition date, channel and device category, along with the history of activities and interactions with your site or service. The report is a goldmine for those who want to analyze prospects’ behavior and improve an overall customers’ user experience on a website. Learn from Google about use cases of the User Explorer report.
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Digital marketing is a field where things are constantly changing and evolving. From one year to the next, countless trends emerge and fade. As marketers, our job is to stay on top of these shifts and place ourselves ahead of the curve. How do we achieve that? By looking ahead and making those changes right now.
Today we’re looking at five major changes coming down the pipeline for digital marketers. These changes have already begun, and while some of them will require work, they shouldn’t be ignored.
Today’s controversial (speculative) post is dedicated to Google services, specifically the Google Structured Data Helper tool and Google Analytics code and the issue that we faced in the process of using them. Before we discuss the problem, let’s provide explanations to some terms which might be new to you.
