Top 6 SEO News Stories You Should Feel Ashamed Not to Have Heard

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Do you feel like you’ve missed something? If you’ve been on vacation, we have some mind blowing news that may change the way you do digital marketing and even open new possibilities for you.

 Google As We Used to Know It Left for Good…

Has the new logo of Google made you smile? It now looks brighter, motley and has a kiddish look. This has caused a lot of discussion. The new logo redesign reflects the global intent of Google to make it one-size-fits-all on any device, in any interface. The new visual identity for Google is a tiny part of the ongoing changes to the company. Another big change at Google is its dramatic reorganization. Earlier this summer it was announced that Google has become a subsidiary of a brand new parent company Alphabet that includes such ventures as smart home products (Nest), life extension researches (Calico), Google X focused on moonshot ideas etc.
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The SEO News Recap You Should Read Before Your Vacation

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It’s almost time for summer vacation and all you can think about are beaches, forested mountains and cold beverages. But, there are also events in the digital marketing world you’ll want to think about before you hit the trails.

What’s new in SEO?

The search space has been lately engaged in an algorithm updates race.

On April 21st Google hit mobile search with its long-awaited Google Mobile-Friendly Update and only the mice in the fields remain ignorant of this. The experts from Google pointed that Mobilegeddon was even larger than Penguin or Panda. According to a recent study twice as many non-mobile friendly pages lost rankings as gained after the Mobile Update. If you have not yet re-optimized your website to meet mobile-friendly guidelines, you’d better start working on it before you take that vacation.
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Platypus Unveiled at SMX Sydney 2015 as the Next Big Google Algorithm

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Do you want to have an ear to the ground in the world of SEO, PPC, Email Marketing and Social Media Marketing? Then you should visit SMX, one of the top Search Marketing Events and SEO conferences attended by the high and mighties (the gurus) of the SEO world who will share their experiences, speculations, conduct workshops and divine upcoming trends in digital marketing.
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Digital Marketing News Recap: What Is New in SEO, PPC and Social Media?

Are you the one who wants to change or the one who wants to fall behind?

It’s time for our quarterly SEO news recap.  Web CEO has carefully picked for you the hottest news and updates that happened in the fields of SEO, PPC and Social Media.

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What’s new in SEO and PPC?

Starting from January 23rd, Google made it easier for advertisers to compare the cost of Google Adwords data with other data in Google Analytics with the help of automatic currency conversion.
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Mobile SEO Countdown: What Factors Will Google Use After April 21?

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The digital world is flooded with Mobile Spring Madness and the only way to overcome it is to fall for it.  Since the latest Google announcement about its intent to include mobile-friendliness as a ranking factor after an April 21st update, the mobile readiness of your site is no longer optional; it is imperative. In the new age when the average amount of traffic that comes from smartphones is from 30% to 50% (depending on business niche), the fact that your website rankings can benefit from mobile optimization is heartwarming and challenging. Sure, you don’t want your website visitors to take flight at the first sign that your mobile website lacks user-friendliness. This can prevent you from benefitting from a large portion of highly-converting mobile traffic. Just so you know:
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