Google Penguin 3.0: The Key Takeaways And Penguin-Proof Predictions From Web CEO

Google Penguin 3.0 Update

I love penguins and many of you do as well. They are cute, not aggressive and have a funny way of walking. But to those who do SEO, a penguin is a kind of monster pecking their sites and eating their rankings. No wonder most SEOs shudder at the thought of penguins. It’s been almost a year since the 2.1 edition of Penguin rolled out. Now, just in time for Halloween, the Google Penguin 3.0 Update is here.  It started its invasion on October 17th and it is going to roll out across the globe over the next several weeks. People initially felt relief after John Mueller (the famous Google Webmaster Trends Analyst) said that the update had already been completely rolled out, but this was soon followed by an unexpected message from Pierre Far (another major Google Webmaster Trends Analyst) implying that the effects were yet to be seen in most cases.
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Structured Snippets: How to Decorate SERPS With Structured Data Patterns From Your Website

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What is a structured snippet?

Google web search has evolved in the last several years. With personalized and conversational search powered by Knowledge Graph Optimization, Google tries to pick the most relevant data from your site in order to return it to searchers under search query links.  It’s likely that newly designed structured snippets are the result of the long-term rollout of the Google Hummingbird enhanced algorithm.
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Summertime SEOness: The Hottest SEO News Of Summer 2014

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While Matt Cutts is on his extended vacation, the Google team kept the SEO community busy. Summer was hot and eventful. Let’s recall some of the most dramatic updates that happened this summer in the world of SEO in order to make some amendments to your online marketing strategy.

It’s been almost two months since the latest Google Pigeon Update release. It caused a lot of business owners to overhaul their local business marketing strategy. Particularly, local business listing sites and review websites are now very much in favor with Google, so being listed there is now a must. We have highlighted the possible effects of the Google Pigeon Update on local businesses in one of our previous posts.
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Should You Switch to HTTPS right now?

A few weeks ago Google officially announced that HTTPS would now become a ranking signal, for now a very lightweight signal. This news provoked a lot of discussions in the industry.  Google has also updated Google Webmaster Tools to better handle HTTPS sites and the reporting on them.

We’ve investigated what are the pros and cons of moving your site to HTTPS, and are ready to share some good tips with you.
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Updated Google Alerts and Guest Blog Directories Penalty

Now you can use two more filters to refine your Google Alerts by language or region. You can select all regions or languages or you can be specific and specify one language or region. You cannot currently select a specific array of regions or languages; it is either all or one. This new feature is what all local SEOs need!

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Ann Smarty, the owner of guest blog integration service MyBlogGuest.com, confirmed recently that her site has received a penalty. The main question that disturbs Internet marketers is whether the publishers who participate in MyBlogGuest.com would also be penalized. It seems they could. Matt Cutts tweeted that it is likely. Ann Smarty also says she will continue to develop MyBlogGuest.com. She will give publishers more flexibility to nofollow byline links. If you are going to take part in MyBlogGuest, label your site as “using nofollow attribution links” for authors to know what to expect.
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