Matt Cutts Says You Can Use the Disavow Tool Anytime You Need

In a recent video Google’s head of search spam, Matt Cutts, said that you can use the disavow tool even if you do not see that Google team members have given you a “manual action” in your Google Webmaster Tools.

When to Use the Google Disavow Tool

  1. You, in the past, conducted bad SEO or hired a bad SEO who built bad links to your site and you can’t get those links removed.
  2. Your rankings dropped and you think the Google Penguin algorithm caused this drop.
  3. You noticed a link bomb attack and are afraid it might hurt your site.
  4. There are links to your site that you do not want to be associated with.
  5. Your site seems to have been hit by negative SEO.

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One More Google Penalty to Avoid: Image Mismatch

Google has added a new Manual Action penalty – image mismatch. You can receive an image mismatch penalty when the images on your site do not match what is shown in the Google search results. This happens when you are serving Google one image and the user another image. This form of spamming is called “cloaking”.

If Google notices that your site has mismatched images, they may apply a manual action to the affected portions of your site, which will affect how your site’s images are displayed in Google. Actions that affect your whole site are listed under Site-wide matches in the Manual Actions section of your Google Webmaster Tools. Actions that affect only part of your site are listed under Partial matches.
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SEO News of the Week: Local SEO and Guest Posts

Local business owners now have a new tool for managing their Google Places For Business Listing. The new Android app is available for free from the Google Play Store. This app let you update your business information, post updates and photos to your Google+ Local Page, respond to comments on Google+ and more. However, this app doesn’t let you respond to customer reviews, nor does it allow for the creation of new listings. It’s also currently available only for U.S. businesses.
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How the Google Hummingbird Update Changes Your SEO Strategy

Since Google announced the Hummingbird update last week, we’ve had to answer to callers every day that SEO has not been killed; it’s just been changed a little. It’s high time to publish a guide explaining how you should change your SEO strategy to adapt to the new Google algorithm.

hummingbirds

1. Optimize for long tail keywords.

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SEO News: Hummingbird Algorithm and Encrypted Search

There are two big news items now being discussed in the SEO community: a new Google search algorithm called “Hummingbird” and the encryption of all search data that Google recently announced.

The Hummingbird algorithm will better focus on the meaning behind the words. However, it still uses PageRank along with other factors like whether Google believes a page is of good quality, the words used on it, etc. Penguin and Panda also stay intact. Hummingbird is a brand new search algorithm, though it continues to use some of the same parts of the old, like Penguin and Panda. This means that the SEO guidance remains the same: build quality websites with unique informative content and receive natural backlinks.
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