One More Google Penalty to Avoid: Image Mismatch

Google has added a new Manual Action penalty – image mismatch. You can receive an image mismatch penalty when the images on your site do not match what is shown in the Google search results. This happens when you are serving Google one image and the user another image. This form of spamming is called “cloaking”.

If Google notices that your site has mismatched images, they may apply a manual action to the affected portions of your site, which will affect how your site’s images are displayed in Google. Actions that affect your whole site are listed under Site-wide matches in the Manual Actions section of your Google Webmaster Tools. Actions that affect only part of your site are listed under Partial matches.
Continue Reading >>

SEO News of the Week: Local SEO and Guest Posts

Local business owners now have a new tool for managing their Google Places For Business Listing. The new Android app is available for free from the Google Play Store. This app let you update your business information, post updates and photos to your Google+ Local Page, respond to comments on Google+ and more. However, this app doesn’t let you respond to customer reviews, nor does it allow for the creation of new listings. It’s also currently available only for U.S. businesses.
Continue Reading >>

How the Google Hummingbird Update Changes Your SEO Strategy

Since Google announced the Hummingbird update last week, we’ve had to answer to callers every day that SEO has not been killed; it’s just been changed a little. It’s high time to publish a guide explaining how you should change your SEO strategy to adapt to the new Google algorithm.

hummingbirds

1. Optimize for long tail keywords.

Continue Reading >>

SEO News: Hummingbird Algorithm and Encrypted Search

There are two big news items now being discussed in the SEO community: a new Google search algorithm called “Hummingbird” and the encryption of all search data that Google recently announced.

The Hummingbird algorithm will better focus on the meaning behind the words. However, it still uses PageRank along with other factors like whether Google believes a page is of good quality, the words used on it, etc. Penguin and Panda also stay intact. Hummingbird is a brand new search algorithm, though it continues to use some of the same parts of the old, like Penguin and Panda. This means that the SEO guidance remains the same: build quality websites with unique informative content and receive natural backlinks.
Continue Reading >>

SEO News from Matt Cutts, AdWords and Twitter

Twitter now shows protected tweets in its search results. But don’t worry, not all users will see them. These tweets will be shown only to the user who has the protected account, and to that user’s followers, according to a recent tweet from Twitter.

“If there’s a small website that you think should be doing better in Google, tell us more,” – asked Matt Cutts recently on Twitter. Google notices this survey will not affect rankings, they just want to know about small qualitative websites.
Continue Reading >>