SEO News of the Week: Search Engines Become More Social

Bing makes its social sidebar even more useful. Starting today, you will see comments on a relevant Facebook post within the search results sidebar, as well as the ability to add your own, all without having to leave Bing. You can also “Like” a post directly from Bing. Go to www.bing.com and in the top, right corner of the page, connect your Facebook account to Bing to experience these new features.

Google blends both Google+ activity (+1s and shares) and search authorship to determine the best related content to show to users as they browse mobile website content. Recommendations can appear regardless of whether your visitors are signed in to Google. But when they are, they’ll see content that was +1’d or shared by the people in their circles.
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SEO News of the Week: Mostly Bing News

BingAds announced that they are working on adding a Search Terms Report to enhance the user experience when managing search traffic. A Search Terms Report will help you add keywords and negative keywords directly through the Web UI’s Keywords tab. According to the announcement, there will also be filtering capabilities to find specific search queries and to filter out those queries that are already included as keywords in an ad group. For this, a specific launch date has not been released.
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SEO News of the Week

Bing announced that it will be launching Bing Ads in Australia and New Zealand. Bing Ads is partnering with Mi9, a digital media company in Australia that is a joint venture between Microsoft and Nine Entertainment Co. Bing’s search ads will be added to Mi9′s advertising capabilities which already includes advertising through Microsoft Advertising Exchange, Windows 8, Xbox and the Microsoft Media Network.
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SEO News of the Week

Bing added an ability to sort results by time period. Now, if you sort by “Past 24 hours”, Bing will show you the top links that have surfaced over the course of the past day. The analogous applies for “Past week” and “Past month. Google has already been sorting results this way for a long time.

A Neustar Localeze/15miles/comScore Local Search Study shows that local search continues to shift away from the desktop toward mobile devices. The total number of U.S. searchers using mobile phones grew 26 percent between March 2012 and December 2012. Search on tablets was up 19 percent between April 2012 and December 2012. According to the study, mobile phone searchers are more likely to cite maps, driving directions and distance as key information. Searchers using tablets are more content-focused — they’re more likely to find consumer reviews and online promotions most helpful.
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SEO News of the Week: Google Edition

Google announced that now you can use Google Trends to see what searches are trending and spiking across the world from within YouTube search. The trend data for YouTube goes back to 2008. To use it, search for something at Google Trends. Then on the left-hand panel under “Limit to,” choose “YouTube” to restrict the data to just YouTube searches.

Google added three new features to Google Webmaster Tools that improve the verification reporting and process.

  1. Now you can see not only who are the verified users on your sites but the verification method they used to achieve that status.
  2. Now when you use the CNAME verification method, the string is shorter. Google did this to support a larger number of DNS providers. Note, existing CNAME verifications will continue to be valid.
  3.  You now need to remove the verification method from your site before unverifying an owner from Webmaster Tools.

AdGooroo analyzed U.S. paid search performance on Yahoo! & Bing as well as Google AdWords across six verticals during Q3/12: Retail, Financial Services, Travel, Education, Computer & Internet, and Business to Business. A surprise was to see Bing Ads come out ahead in the Financial Services category with an edge of over a million ad impressions. The study authors speculate that this lead is driven by the popularity of financial reporting on the Yahoo! and MSN portals, which direct reader searches to the Yahoo! Bing engine. In fact, AdWords doesn’t have a significant lead in impression serving in the other four verticals either.
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