SEO News of the Week: Mostly Bing News

BingAds announced that they are working on adding a Search Terms Report to enhance the user experience when managing search traffic. A Search Terms Report will help you add keywords and negative keywords directly through the Web UI’s Keywords tab. According to the announcement, there will also be filtering capabilities to find specific search queries and to filter out those queries that are already included as keywords in an ad group. For this, a specific launch date has not been released.
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SEO News of the Week

Bing announced that it will be launching Bing Ads in Australia and New Zealand. Bing Ads is partnering with Mi9, a digital media company in Australia that is a joint venture between Microsoft and Nine Entertainment Co. Bing’s search ads will be added to Mi9′s advertising capabilities which already includes advertising through Microsoft Advertising Exchange, Windows 8, Xbox and the Microsoft Media Network.

Matt Cutts posted a video, explaining what happens, when sites that sell links link to you. He said Google will not pass any value from that link seller website. It means, if a site that sells links is linking to you, it most likely won’t hurt you. However, you will not benefit from those links either.
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SEO News of the Week

Bing added an ability to sort results by time period. Now, if you sort by “Past 24 hours”, Bing will show you the top links that have surfaced over the course of the past day. The analogous applies for “Past week” and “Past month. Google has already been sorting results this way for a long time.

A Neustar Localeze/15miles/comScore Local Search Study shows that local search continues to shift away from the desktop toward mobile devices. The total number of U.S. searchers using mobile phones grew 26 percent between March 2012 and December 2012. Search on tablets was up 19 percent between April 2012 and December 2012. According to the study, mobile phone searchers are more likely to cite maps, driving directions and distance as key information. Searchers using tablets are more content-focused — they’re more likely to find consumer reviews and online promotions most helpful.
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SEO News of the Week: Google Edition

Google announced that now you can use Google Trends to see what searches are trending and spiking across the world from within YouTube search. The trend data for YouTube goes back to 2008. To use it, search for something at Google Trends. Then on the left-hand panel under “Limit to,” choose “YouTube” to restrict the data to just YouTube searches.

Google added three new features to Google Webmaster Tools that improve the verification reporting and process.

  1. Now you can see not only who are the verified users on your sites but the verification method they used to achieve that status.
  2. Now when you use the CNAME verification method, the string is shorter. Google did this to support a larger number of DNS providers. Note, existing CNAME verifications will continue to be valid.
  3.  You now need to remove the verification method from your site before unverifying an owner from Webmaster Tools.

AdGooroo analyzed U.S. paid search performance on Yahoo! & Bing as well as Google AdWords across six verticals during Q3/12: Retail, Financial Services, Travel, Education, Computer & Internet, and Business to Business. A surprise was to see Bing Ads come out ahead in the Financial Services category with an edge of over a million ad impressions. The study authors speculate that this lead is driven by the popularity of financial reporting on the Yahoo! and MSN portals, which direct reader searches to the Yahoo! Bing engine. In fact, AdWords doesn’t have a significant lead in impression serving in the other four verticals either.
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SEO News You Do Not Want To Miss

We all know that the SEO industry is constantly evolving. Search engines update their algorithms and you try to deal with them in a never ending cat and mouse game. The Web CEO development team keeps abreast of the latest SEO news and search engine updates to make sure our SEO and SEM tools are up-to-date.

You can always delegate the optimization of your website and SEO reporting to the Web CEO Online tools and now we want to help you to keep up with search engines related news.

Be sure to visit our blog on Mondays to know what’s been happening in the SEO industry and what link building and promotional techniques have been discussed.
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