The 6 Advantages Facebook Advertising Has Over Google

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For years, Google has been the brand to beat in online advertising. Its AdWords platform has been the central component of countless advertising campaigns, and since Google is such a household name, it’s often the first thing that comes to mind when people consider online advertising. Not only is Google by far the most popular search engine in the world, giving the platform access to billions of users, it also has some of the deepest reserves of user data, some of the best reporting technology, and one of the best models for ad pricing—a bid-based cost-per-click model.
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3 Tips For a Social Media Customer Satisfaction Strategy

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When formal customer service comes to mind, most people think about call centers and service desks. And while these are certainly important components, modern brands also need to integrate social media into their customer satisfaction service strategies. This is the only way to meet the demands of tech-savvy consumers who are always connected to the internet.

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How to Become an Instagram Business Superstar & Increase Your SEO Power

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Whether you are a business guru, a blogger or just an ardent social media user, you will concur that these are interesting times. If SEO optimization is Her Majesty, Social Media marketing is the new Prime Minister of digital marketing. Just when you thought things couldn’t get more social, in comes Instagram with the ability to share your most special moments visually. It is true that other social media platforms have integrated the capability to share photos but there is no denying that Instagram offers the most scintillating opportunity to put your experiences, products and services out there.

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4 Unique Corporate Blog Promotion Tips for Social Media

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Developing a quality corporate blog takes time, money, and creativity. It’s not something you can simply develop and then sit back and watch. If you want to garner high returns from the investment you make, you have to understand how to drive traffic to your posts and push readers through the conversion funnel with well-developed calls-to-action. In this article, we’re going to focus on the first half of the equation: driving traffic. Specifically, we’re going to discuss how to drive traffic with the assistance of social media.

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3 Social Media Marketing Success Stories

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Social media is an effective tool for B2B marketers and has played useful roles in increasing brand awareness, establishing companies as thought leaders and growing lead conversion rates.

Broadcast media used to be the go-to place when it came to advertising. There are many benefits to be gained from broadcast media just as there are many benefits from social media. People are able to make really great strides in marketing using these platforms.
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