Social media is an effective tool for B2B marketers and has played useful roles in increasing brand awareness, establishing companies as thought leaders and growing lead conversion rates.
Broadcast media used to be the go-to place when it came to advertising. There are many benefits to be gained from broadcast media just as there are many benefits from social media. People are able to make really great strides in marketing using these platforms. Continue Reading >>
The first thing every marketer learns is to listen to his audience. Remember Google Glass? On January 15, 2015, Google announced that it would stop producing the Google Glass. What had happened? A genius team worked on the great idea, they invented the technology of the feature, but there was no audience for it. To know what your audience wants is the most basic part of marketing.
What is the bottom line of the deal between Google and Twitter that switches the firehose back on?
You must know by now that Google will shortly return more real-time social media content to its search results because of a new Google-Twitter partnership. Yes, Twitter will open out its arms for Google again in order to give Google the power to index and implement more Twitter data into its search results. Currently, the percentage of tweets indexed and embedded directly into Google search results is no more than 7 %. No doubt, both Google and Twitter will benefit from this deal. The Google search results will become even more timely, relevant and highly “socialized”, while Twitter will get more traffic and new users that would result in a quick boost of revenue, especially now after the February release of the Instant Timelinefeature that helps mobile users simplify and automate the customization of your Twitter account (categories of interest checkup, relevant accounts following etc.). Continue Reading >>
Since the Internet era began, many attempts have been undertaken to help users organize what they find on the web. It all started with bookmarks in the first browsers in 1993 and now we have cloud-based social bookmarking services. After Delicious, took off similar services began to spring up like mushrooms after the rain. Another very noticeable company in this field is Digg, which works as a system of recommendations for the exchange and ranking of news. Afterwards, Reddit, Newsvine and ZEEFappeared. These days, social media timelines are often used by companies for content curation. According to the “Harvard Business Review,” over the past three years mankind generated more data than during all of its previous history. That’s why the issue of information overload is so important. Continue Reading >>
Today you’ve been looking through an interesting site and tomorrow you won’t be able to find it. Of course, you can store your bookmarks in your computer or browser…but what if the operating system, at one point, stops loading – you have to reinstall it. Together with the operating system, bookmarks that you’ve been collecting for a few months or even years will disappear. In this case cloud-based social bookmarking sites will be useful. You can get access to them from any computer with any browser. Search Engine Journal provides a list of 50+ social bookmarking sites for generating tags, votes and links. Continue Reading >>