4 Unique Corporate Blog Promotion Tips for Social Media

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Developing a quality corporate blog takes time, money, and creativity. It’s not something you can simply develop and then sit back and watch. If you want to garner high returns from the investment you make, you have to understand how to drive traffic to your posts and push readers through the conversion funnel with well-developed calls-to-action. In this article, we’re going to focus on the first half of the equation: driving traffic. Specifically, we’re going to discuss how to drive traffic with the assistance of social media.

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3 Social Media Marketing Success Stories

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Social media is an effective tool for B2B marketers and has played useful roles in increasing brand awareness, establishing companies as thought leaders and growing lead conversion rates.

Broadcast media used to be the go-to place when it came to advertising. There are many benefits to be gained from broadcast media just as there are many benefits from social media. People are able to make really great strides in marketing using these platforms.
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Use Your Crystal Ball or Monitor Facebook Discussions Like a Fox

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The first thing every marketer learns is to listen to his audience. Remember Google Glass? On January 15, 2015, Google announced that it would stop producing the Google Glass. What had happened? A genius team worked on the great idea, they invented the technology of the feature, but there was no audience for it. To know what your audience wants is the most basic part of marketing.

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What Could the Google-Twitter Real Time Search Algo Do To Your Brand?

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What is the bottom line of the deal between Google and Twitter that switches the firehose back on?

You must know by now that Google will shortly return more real-time social media content to its search results because of a new Google-Twitter partnership.  Yes, Twitter will open out its arms for Google again in order to give Google the power to index and implement more Twitter data into its search results. Currently, the percentage of tweets indexed and embedded directly into Google search results is no more than 7 %. No doubt, both Google and Twitter will benefit from this deal. The Google search results will become even more timely, relevant and highly “socialized”, while Twitter will get more traffic and new users that would result in a quick boost of revenue, especially now after the February release of the Instant Timeline feature that helps mobile users simplify and automate the customization of your Twitter account (categories of interest checkup, relevant accounts following etc.).
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Content Curation Strategy 2015: Extract, Share, Promote

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Since the Internet era began, many attempts have been undertaken to help users organize what they find on the web. It all started with bookmarks in the first browsers in 1993 and now we have cloud-based social bookmarking services. After Delicious, took off similar services began to spring up like mushrooms after the rain.  Another very noticeable company in this field is Digg, which works as a system of recommendations for the exchange and ranking of news. Afterwards, Reddit, Newsvine and ZEEF appeared. These days, social media timelines are often used by companies for content curation.  According to the “Harvard Business Review,” over the past three years mankind generated more data than during all of its previous history. That’s why the issue of information overload is so important.
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