What is the bottom line of the deal between Google and Twitter that switches the firehose back on?
You must know by now that Google will shortly return more real-time social media content to its search results because of a new Google-Twitter partnership. Yes, Twitter will open out its arms for Google again in order to give Google the power to index and implement more Twitter data into its search results. Currently, the percentage of tweets indexed and embedded directly into Google search results is no more than 7 %. No doubt, both Google and Twitter will benefit from this deal. The Google search results will become even more timely, relevant and highly “socialized”, while Twitter will get more traffic and new users that would result in a quick boost of revenue, especially now after the February release of the Instant Timeline feature that helps mobile users simplify and automate the customization of your Twitter account (categories of interest checkup, relevant accounts following etc.).
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