Welcome to Fright Night (also known as All Hallows Eve which comes before All Saint’s Day)! We are all anxiously awaiting the second most commercially successful holiday in the United States. Social media explodes during this time of year, whether they are posting pictures of their cutely costumed kids or showcasing their ornately carved pumpkins, the social network platforms light up like a Jack O’ Lantern in October.
Are you sure you get the most from social media? Do you know what type of content your audience loves? Do you know how your competitors build their communities? What social channels should you concentrate on?
You have questions – Web CEO Online has answers. We have created a new tool to help you navigate through the chaos of social media and get the most of your social activity. The Social Engagement tool is available for all WebCEO Online users.
“To be or not to be…” on social media? This question keeps stirring up the minds of millions of people concerning the issue of their brand’s or company’s presence on social media channels. The challenge is that no one can clearly measure the ROI of social media in pursuit of getting the most bang for the buck. Furthermore, no one can directly point to social signals as the ranking factor, even Matt Cutts hesitates.
Now that online social media has such a strong presence, each and every business should build a complex multiplatform online brand strategy. This strategy should involve fan pages on the most popular social media channels, like Facebook, Twitter, Google+, Pinterest, YouTube etc.
When building a company’s social media profile authority, a deep analysis of your content marketing efforts through the prism of competitive performance is the bottom line. An analysis of your competitors will help you to build your own successful brand strategy. I have taken for analysis a few social media tools that provide competitive analysis of social media fan pages. Our targeted platforms are Facebook, Twitter and LinkedIn. The key metrics that should be taken into consideration while analyzing fan pages are: growth rate, engagement rate, time of posting, frequency of posting/ day, volume of posts/day, the type of post, the length of post (Tip: don’t forget that on Facebook it should be between 50-250 chars, on Twitter – no longer than 140 chars., on LinkedIn – the visible part of the update counts about 250 chars.), the most utilized keywords and hashtags. So let’s overview the main features of some of the free and paid social media analytics tools.
Question and Answer sites (like Quora, Yahoo answers, etc.) may bring you targeted traffic if you use it in a proper way. Q&A sites were created to solve people’s problems. Your product or service has the same aim.
You should build relationships and provide helpful, authoritative answers on those sites to get more people clicking through to your site and to gain customer leads. Listen to people on these sites – this is the best way to do consumer research. Develop your Quora answers into detailed articles that will really answer your prospects needs. Improve your business offerings.