3 Must-Have Tools to Spy on Your Competitors’ Social Media

Now that online social media has such a strong presence, each and every business should build a complex multiplatform online brand strategy. This strategy should involve fan pages on the most popular social media channels, like Facebook, Twitter, Google+, Pinterest, YouTube etc.

When building a company’s social media profile authority, a deep analysis of your content marketing efforts through the prism of competitive performance is the bottom line.  An analysis of your competitors will help you to build your own successful brand strategy. I have taken for analysis a few social media tools that provide competitive analysis of social media fan pages.  Our targeted platforms are Facebook, Twitter and LinkedIn. The key metrics that should be taken into consideration while analyzing fan pages are: growth rate, engagement rate, time of posting, frequency of posting/ day, volume of posts/day, the type of post, the length of post (Tip: don’t forget that on Facebook it should be between 50-250 chars, on Twitter – no longer than 140 chars., on LinkedIn – the visible part of the update counts about 250 chars.), the most utilized keywords and hashtags. So let’s overview the main features of some of the free and paid social media analytics tools.

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How to Get Traffic to Your Website with the Help of Q&A Sites

Question and Answer sites (like Quora, Yahoo answers, etc.) may bring you targeted traffic if you use it in a proper way. Q&A sites were created to solve people’s problems. Your product or service has the same aim.

get traffic from quora

You should build relationships and provide helpful, authoritative answers on those sites to get more people clicking through to your site and to gain customer leads. Listen to people on these sites – this is the best way to do consumer research. Develop your Quora answers into detailed articles that will really answer your prospects needs. Improve your business offerings.

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Do Google+ Shares Help You to Rank Higher?

Social networks are full of fake accounts and bought ‘likes’ and ‘+1s’. Digital marketers settled in Google+ and Facebook after some articles, showing a correlation between Google +1s and Google’s search rankings were published. However, Matt Cutts said:

“If you make compelling content, people will link to it, like it, share it on Facebook, +1 it, etc. But that doesn’t mean that Google is using those signals in our ranking. Rather than chasing +1s of content, your time is much better spent making great content.”

The question whether Google+ shares affects ranking has been discussed in SEO blogs often. An interesting study was conducted by Eric Enge, the President of Stone Temple Consulting. This study has been repeated for a second time – the first one was presented at SMX Advanced and disputed by Matt Cutts during his keynote interview by Danny Sullivan.
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5 Short Tips for Twitter Ads (You Can Tweet Them!)

1. Promote your best content.

We are sure that you are split-testing and refining your banners and messages in your traditional advertising campaigns. The same should apply to your Twitter advertising strategy.

Tip: Promote tweets that have proven to be popular or tell important news.

2. Have a strong call to action.

Promoted tweets in timelines that explicitly ask people to do download something accompanied by a link increase URL clicks by an average of 13% – said Twitter.
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Facebook Features You Should Use

I am sure you spend a lot of time using Facebook to promote your business there. However, Facebook keeps changing and improving (for example, Facebook Graph Search is coming to all U.S. users) and new features you can use appear.

Don’t forget to let me know in the comments if I’m missing any important ones.

1. Promote Your Posts

This one you should know. If you have a post you want your page’s fans to notice, you can promote it to them, especially if you are posting about a contest or special promo. Depending on your Edgerank, a lot of your fans may otherwise miss your important posts. Post promotion increases visibility.
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