Do Google+ Shares Help You to Rank Higher?

Social networks are full of fake accounts and bought ‘likes’ and ‘+1s’. Digital marketers settled in Google+ and Facebook after some articles, showing a correlation between Google +1s and Google’s search rankings were published. However, Matt Cutts said:

“If you make compelling content, people will link to it, like it, share it on Facebook, +1 it, etc. But that doesn’t mean that Google is using those signals in our ranking. Rather than chasing +1s of content, your time is much better spent making great content.”

The question whether Google+ shares affects ranking has been discussed in SEO blogs often. An interesting study was conducted by Eric Enge, the President of Stone Temple Consulting. This study has been repeated for a second time – the first one was presented at SMX Advanced and disputed by Matt Cutts during his keynote interview by Danny Sullivan.
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5 Short Tips for Twitter Ads (You Can Tweet Them!)

1. Promote your best content.

We are sure that you are split-testing and refining your banners and messages in your traditional advertising campaigns. The same should apply to your Twitter advertising strategy.

Tip: Promote tweets that have proven to be popular or tell important news.

2. Have a strong call to action.

Promoted tweets in timelines that explicitly ask people to do download something accompanied by a link increase URL clicks by an average of 13% – said Twitter.
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Facebook Features You Should Use

I am sure you spend a lot of time using Facebook to promote your business there. However, Facebook keeps changing and improving (for example, Facebook Graph Search is coming to all U.S. users) and new features you can use appear.

Don’t forget to let me know in the comments if I’m missing any important ones.

1. Promote Your Posts

This one you should know. If you have a post you want your page’s fans to notice, you can promote it to them, especially if you are posting about a contest or special promo. Depending on your Edgerank, a lot of your fans may otherwise miss your important posts. Post promotion increases visibility.
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How to Never Run Out of Blog Post Ideas

We know how frustrating it may be to find a new idea for a blog post. However, we know how to stop staring at a blank blog page, scratching your head and trying to write a word.

This ebook is the first part in a series that will teach you to find inspiration and ideas everywhere. Feel free to share this with your colleagues and do not forget to share your tips in the comments; we will add the best into our feature editions.

Click the image below or here to download the full ebook and always have content ideas to make your visitors and search engines happy.
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Why Your Business Needs Quora and How to Use It

Quora is all about building your authority on your industry topic and building relationships with people who share similar ideas and interests by answering questions. Quora can help you build your online reputation and guide prospects to discover you.

Your aim is to create an inbound marketing strategy that encourages people to discover your product or service online. Quora is the most important platform for this.

How to use Quora

1. Search for content ideas.

Writing high quality content that speaks to your prospects and answers their questions should be part of your marketing strategy. Have you ever wished to get inside your prospects heads to know what they are interested in? Quora lets you do this.
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