Social networks are full of fake accounts and bought ‘likes’ and ‘+1s’. Digital marketers settled in Google+ and Facebook after some articles, showing a correlation between Google +1s and Google’s search rankings were published. However, Matt Cutts said:
“If you make compelling content, people will link to it, like it, share it on Facebook, +1 it, etc. But that doesn’t mean that Google is using those signals in our ranking. Rather than chasing +1s of content, your time is much better spent making great content.”
The question whether Google+ shares affects ranking has been discussed in SEO blogs often. An interesting study was conducted by Eric Enge, the President of Stone Temple Consulting. This study has been repeated for a second time – the first one was presented at SMX Advanced and disputed by Matt Cutts during his keynote interview by Danny Sullivan.
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