How to Never Run Out of Blog Post Ideas

We know how frustrating it may be to find a new idea for a blog post. However, we know how to stop staring at a blank blog page, scratching your head and trying to write a word.

This ebook is the first part in a series that will teach you to find inspiration and ideas everywhere. Feel free to share this with your colleagues and do not forget to share your tips in the comments; we will add the best into our feature editions.

Click the image below or here to download the full ebook and always have content ideas to make your visitors and search engines happy.
Continue Reading >>

Why Your Business Needs Quora and How to Use It

Quora is all about building your authority on your industry topic and building relationships with people who share similar ideas and interests by answering questions. Quora can help you build your online reputation and guide prospects to discover you.

Your aim is to create an inbound marketing strategy that encourages people to discover your product or service online. Quora is the most important platform for this.

How to use Quora

1. Search for content ideas.

Writing high quality content that speaks to your prospects and answers their questions should be part of your marketing strategy. Have you ever wished to get inside your prospects heads to know what they are interested in? Quora lets you do this.
Continue Reading >>

How to Deal with Negative Reviews

First of all, do not panic. Bad reviews create significant credibility for your positive reviews; they help your customers make a purchase decision. And most important they give you a chance to respond and show how responsive and awesome your business really is.

Negative reviews happen all the time; your task is to make lemonade from them. You should not respond to every negative review you get. However, you must step in when you are able to “own the issue.”

You answer the reviews to show that: you are paying attention to the issue; the issue and the customer are important to you; you are sorry that the problem occured and you want to help. You should communicate your desire to help and solve the problem.
Continue Reading >>

Start Building Your Google Author Rank Today

In 2013, an important part of an online marketing strategy is to build a strong identity around your content. To implement this tactic you should publish consistently on a regular basis and posts links to your content from a variety of social media platforms. You should aim to publish at least one piece of value-charged content a week for high levels of engagement and lead generation.

The <Titles> of your articles should answer what your audience is searching for. Use Google Keyword Tools and Trends, to ensure popular keywords are included in your articles. However, do not sacrifice a natural language style that will earn you better results than you’d get if it were obvious that you’d been stuffing your content with the right keywords.
Continue Reading >>

How to Build a Successful Social Media Strategy for Your Business: Creating Your Content

Now when you understand what your goals are for your social media marketing, you should choose the networks to direct your efforts on. First of all, search for your business on various networks to see if you’ve already got a community there. The social network where you find your most vibrant community, is probably where you should start investing your time and resources (keep in mind that, for SEO purposes, Google probably values Google+ activity more than activity elsewhere) .

However, if your company or product is new and has no community, choose a marketing network according to how you might use it. Would visual sites like Pinterest and Instagram make sense for your industry? Should you use YouTube videos to promote your business? How should you integrate your blog and Facebook/Twitter pages? And do the demographics of the social networks match up with your target audience?
Continue Reading >>