Now when you understand what your goals are for your social media marketing, you should choose the networks to direct your efforts on. First of all, search for your business on various networks to see if you’ve already got a community there. The social network where you find your most vibrant community, is probably where you should start investing your time and resources (keep in mind that, for SEO purposes, Google probably values Google+ activity more than activity elsewhere) .
However, if your company or product is new and has no community, choose a marketing network according to how you might use it. Would visual sites like Pinterest and Instagram make sense for your industry? Should you use YouTube videos to promote your business? How should you integrate your blog and Facebook/Twitter pages? And do the demographics of the social networks match up with your target audience?
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