Website structure optimization, link juice sculpting, improving internal linking – all this sounds familiar, doesn’t it? It’s the year 2014 and we will now explain again why internal links optimization is vitally important to get high rankings.
The Google Hummingbird update was implemented by Google to improve user experiences. As more and more searches are performed with voice search and the importance of semantic search grows, Google pays more attention to factors such as a site’s theme, long tail keywords and structured data. This means you can get additional search engine exposure if you make your site’s theme clear.
Search engines award top keyword rankings to the site that proves that it fits the subject of the search query the best.
Your primary goal of up-to-date SEO is to improve your website so it matches more than targeted keywords – it also matches the theme of a search query.