Running an SEO business is definitely a big challenge. First off, SEO agencies have to swim in an ever-changing ocean of Google algorithms, adapt their SEO activities to these changes and shape an individual marketing strategy for each client site. Second, managing hundreds of clients’ websites is a great responsibility and a big pain. This is where marketing automation tools become a great help. These tools, when designed properly, help to automate routine marketing tasks, provide big data for deeper research and analysis, and help SEO teams to collaborate more effectively.
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