Tag Archives: competitive analysis
How to Do an SEO Competitor Analysis in 7 Steps

How to do a competitor analysis in SEO

How can you beat your competitors in business? The curse of always having someone better than you plagues all but the best businessmen. And even those can’t afford to let their guard down, because as soon as they do, someone will overtake them at that instant. When every business has a site (if yours doesn’t – go make one, pronto!) and actively uses it to make money, you can often tell how well they are doing just at a glance.
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Dangerous Competitor Finder + More Features to Refine Your SEO in 2017

Traditionally, at the end or beginning of a new year, we at WebCEO, look forward to our to-do list and check off the key features and improvements that have been released the year before and how they can help our customers in going forward. Without further ado, let’s have a look at the most significant WebCEO updates from 2016.

The Dangerous Competitor Finder

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Panda 4.0 Update: Favorites and Outsiders – What Are the Factors of Google’s Betting System?

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Yesterday, we gave you some practical advice on how to avoid the Google Panda Penalty. Today we would like to get a view of how some websites applied (or did not applied) the SEO tactics mentioned in the previous post.

The Google Panda 4.0 Update that was rolled out a few weeks ago has now shown some early results, which reveal both a negative and positive effect on the content shared on the web (depending on the point of view, a user’s or website owner’s).  Users are receiving more relative results for their queries. Given the first reports and complaints I would say that positive effects are greater than negative. Let’s have a quick view of the sites being penalized and rewarded by Google’s Panda 4.0.  The list is not comprehensive, but we can see a definite trend of search visibility losses/gains for some giant websites.
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Be Informed About What Happens Behind Competitor Lines

It’s hard to have a successful online business without sometimes spying a little on your competitors and their adoption of best-practice marketing tactics. We prefer to call this a competitive analysis. Now you can learn your competitors’ best practices even more easily with the help of our newly added Competitor Metrics reports.

First, choose the 3 or 4 sites that you really compete with. These will be the sites you will watch regularly.

The main aim of a competitive analysis is to predict where your competitors may outrank you and fine-tune your marketing strategy to avoid this. The WebCEO Online Competitor Metrics reports provide you with a lof of key information.
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Build Your Social Media Campaign with the help of Your Competitors

One of the best ways to help develop a social media strategy for your brand is to research what your competitors are doing. Performing a social media competitive analysis is an essential part of your social media success. You should analyze your competitors’ activities to set realistic benchmarks for your brand.

social-media-competitors

Check what social networks your competitors use. Thy may differ a lot depending on the industry you are in. While Pinterest may be great for a florist or an interior design company, it might be less useful if you are in engineering. Now when you have a list of the social media profiles of your competitors you can start your competitive analysis.

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