First of all, do not panic. Bad reviews create significant credibility for your positive reviews; they help your customers make a purchase decision. And most important they give you a chance to respond and show how responsive and awesome your business really is.
Negative reviews happen all the time; your task is to make lemonade from them. You should not respond to every negative review you get. However, you must step in when you are able to “own the issue.”
You answer the reviews to show that: you are paying attention to the issue; the issue and the customer are important to you; you are sorry that the problem occured and you want to help. You should communicate your desire to help and solve the problem. Continue Reading >>
In 2013, an important part of an online marketing strategy is to build a strong identity around your content. To implement this tactic you should publish consistently on a regular basis and posts links to your content from a variety of social media platforms. You should aim to publish at least one piece of value-charged content a week for high levels of engagement and lead generation.
The <Titles> of your articles should answer what your audience is searching for. Use Google Keyword Tools and Trends, to ensure popular keywords are included in your articles. However, do not sacrifice a natural language style that will earn you better results than you’d get if it were obvious that you’d been stuffing your content with the right keywords. Continue Reading >>
Now when you understand what your goals are for your social media marketing, you should choose the networks to direct your efforts on. First of all, search for your business on various networks to see if you’ve already got a community there. The social network where you find your most vibrant community, is probably where you should start investing your time and resources (keep in mind that, for SEO purposes, Google probably values Google+ activity more than activity elsewhere) .
However, if your company or product is new and has no community, choose a marketing network according to how you might use it. Would visual sites like Pinterest and Instagram make sense for your industry? Should you use YouTube videos to promote your business? How should you integrate your blog and Facebook/Twitter pages? And do the demographics of the social networks match up with your target audience? Continue Reading >>
Everybody says that article marketing is dead. But this is not true. The methods have slightly changed, but the concept is still as solid as it was before.
Earlier, submitting one and the same article to a million article directories through automated article submission tools was called “article marketing”. Now this is called “spam”. Search engines now have become more sophisticated in that they, for instance, recognize the age of a website that is getting promoted and garnering lots of links. They understand that a new site cannot get hundreds of links in one night, so mindless automated submission is a red flag for them. Continue Reading >>