Tag Archives: digital marketing
14 SEO Agency Tools for Lead Generation, SEO Jobs, Link Outreach and Project Management

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As the developers of SEO software designed for digital and SEO agencies, we know how frustrating it can be running multiple SEO projects, analyzing dozens of clients’ website, delegating multiple SEO tasks to team members, keeping an eye on customer satisfaction and constantly looking for new SEO leads via email or cold calls.  It’s hard work that requires second guessing your every move.
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How to Harness Millennial Marketing Power

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Millennials get a hard time in the press – portrayed as self-centered and difficult to work with – but you may want to steer clear of these assessments as the face of marketing changes. In 2012, millennials were only 27 percent of the B2B market, but they now make up about half of the market, and are still making gains. This is a market you can’t afford to discount or disparage. In fact, they should be central to how you think about marketing.
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4 Tips for Marketing to the B2B Millennial

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While B2C organizations were forced to adapt to the changing face of the marketplace years ago, now a healthy percentage of B2B buyers are actually millennials. As a B2B marketer, do you know how to effectively market to millennial buyers and their distinct preferences?

The Changing Face of B2B

Whereas in 2012, millennials accounted for just 27 percent of the B2B research demographic, they now account for roughly half of all researchers and buyers. That’s a growth rate of over 70 percent in just three or four years. To remain competitive and successfully target this burgeoning demographic, here are some tips to think about:

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Buyer Personas: The Most Underused SEO Asset

SEO + UX = A Perfect Pair

How to use buyer personas in SEO

Google’s mission is to organize the world’s information and make it universally accessible and useful. They’ve had decades to refine their search algorithm and learn how to think like a user in order to offer the best possible user experience (or UX). You should do the same: think like a user who will become your client. When you have a firm grasp of what users want, you can weaponize this knowledge and create buyer personas reflecting the needs of your target audience.
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How Wearable Tech Will Impact Marketing Moving Forward

While 2015 was projected to be the year when wearable devices would take off, it appears we’ll have to wait a little while longer for widespread adoption. And as we plan for this shift, it’s important that we prepare for the impact wearables will have on marketing.

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A Brief History of Wearables

While wearables devices like the Apple Watch and Fitbit have exploded onto the scene in recent months, they certainly aren’t the first wearable devices. Wearables – albeit going by different names – have existed for decades. From Walkmans and pagers to Tamagotchis and ankle monitors, people have been using wearable technology for years.
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