Tag Archives: Facebook
Summertime SEOness: The Hottest SEO News Of Summer 2014

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While Matt Cutts is on his extended vacation, the Google team kept the SEO community busy. Summer was hot and eventful. Let’s recall some of the most dramatic updates that happened this summer in the world of SEO in order to make some amendments to your online marketing strategy.

It’s been almost two months since the latest Google Pigeon Update release. It caused a lot of business owners to overhaul their local business marketing strategy. Particularly, local business listing sites and review websites are now very much in favor with Google, so being listed there is now a must. We have highlighted the possible effects of the Google Pigeon Update on local businesses in one of our previous posts.
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Does SEO stand for Social Engine Optimization in 2014?

“To be or not to be…” on social media? This question keeps stirring up the minds of millions of people concerning the issue of their brand’s or company’s presence on social media channels. The challenge is that no one can clearly measure the ROI of social media in pursuit of getting the most bang for the buck. Furthermore, no one can directly point to social signals as the ranking factor, even Matt Cutts hesitates.

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Facebook Features You Should Use

I am sure you spend a lot of time using Facebook to promote your business there. However, Facebook keeps changing and improving (for example, Facebook Graph Search is coming to all U.S. users) and new features you can use appear.

Don’t forget to let me know in the comments if I’m missing any important ones.

1. Promote Your Posts

This one you should know. If you have a post you want your page’s fans to notice, you can promote it to them, especially if you are posting about a contest or special promo. Depending on your Edgerank, a lot of your fans may otherwise miss your important posts. Post promotion increases visibility.
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