Tag Archives: Google
SEO News of the Week: New AdWords Integration, Better Organized Google Webmaster Tools and Bing’s New Image Search Filter

Bing announced that a new “Search by License” feature is available now in Bing image search. This  feature has six different filters: 1. All, 2. Public domain, 3. Free to share and use, 4. Free to share and use commercially, 5. Free to modify, share and use, 6. Free to modify, share and use commercially. Now you can easily find an image that that will best serve your needs without manual sorting.

Google Analytics started to roll out a new AdWords integration infrastructure for advertisers. The new integration is laying a foundation for adding new AdWords dimensions quickly – such as Ads – and paving the path for a rich set of reports such as enhanced campaign bid adjustments and Google Display Network targeting settings.
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SEO News of the Week: PRISM, Google and Structured Data

You’ve probably heard something about PRISM – a secret U.S. government program to give the National Security Agency direct access to Google servers. Google’s CEO Larry Page denied speculations that Google joined this program. “First, we have not joined any program that would give the U.S. government—or any other government—direct access to our servers”, – he said in the Official Google Blog.

A new video by Matt Cutts tells how using rel=”author” structured data can help Google’s Web spam team improve search quality. He explains that moving from the anonymous Web to a Web with identity helps Google understand the authority of content writers and trust the person writing that content.
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How to Win With the New Google Shopping

Google Shopping has replaced the free Product Search in October’12 in the US. In Europe, the migration from free to paid will be complete by June 11th, 2013.  What you want to know is how you can make (more) money by advertising your products on Google Shopping. Here it is:

1. How other people make money with Google Shopping

Product Listing Ads (PLAs) are those picture-ads that you see on Google’s Search Engine Result Page (SERP):

Google-product-listing-ads
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SEO News of the Week: Search Engines Become More Social

Bing makes its social sidebar even more useful. Starting today, you will see comments on a relevant Facebook post within the search results sidebar, as well as the ability to add your own, all without having to leave Bing. You can also “Like” a post directly from Bing. Go to www.bing.com and in the top, right corner of the page, connect your Facebook account to Bing to experience these new features.

Google blends both Google+ activity (+1s and shares) and search authorship to determine the best related content to show to users as they browse mobile website content. Recommendations can appear regardless of whether your visitors are signed in to Google. But when they are, they’ll see content that was +1’d or shared by the people in their circles.
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SEO News of the Week: Google Edition

Google announced that now you can use Google Trends to see what searches are trending and spiking across the world from within YouTube search. The trend data for YouTube goes back to 2008. To use it, search for something at Google Trends. Then on the left-hand panel under “Limit to,” choose “YouTube” to restrict the data to just YouTube searches.

Google added three new features to Google Webmaster Tools that improve the verification reporting and process.

  1. Now you can see not only who are the verified users on your sites but the verification method they used to achieve that status.
  2. Now when you use the CNAME verification method, the string is shorter. Google did this to support a larger number of DNS providers. Note, existing CNAME verifications will continue to be valid.
  3.  You now need to remove the verification method from your site before unverifying an owner from Webmaster Tools.

AdGooroo analyzed U.S. paid search performance on Yahoo! & Bing as well as Google AdWords across six verticals during Q3/12: Retail, Financial Services, Travel, Education, Computer & Internet, and Business to Business. A surprise was to see Bing Ads come out ahead in the Financial Services category with an edge of over a million ad impressions. The study authors speculate that this lead is driven by the popularity of financial reporting on the Yahoo! and MSN portals, which direct reader searches to the Yahoo! Bing engine. In fact, AdWords doesn’t have a significant lead in impression serving in the other four verticals either.
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