Negative SEO can be a lot of things—and it’s more than just black hat tricks. In fact, you might be the victim of negative SEO attacks and not even know it if someone has launched a campaign against you and your site. The good news is that it’s very risky to undertake a negative SEO campaign, so most people won’t take that gamble. However, if you are a target, then that means whoever’s behind it has some serious beef with you. Negative SEO encompasses just about anything that’s “illegal” in terms of SEO best practices. Since Google is the largest search engine, it’s often used as the basis for what’s “good” SEO and what’s not allowed. For example, using duplicate content (such as buying multiple similar domains, then copying and pasting the information) is a huge SEO no-go and, while this is technically considered to be negative SEO, it often happens as an oversight and not intentional. Continue Reading >>
Gone are the days when all that you needed to drive new customers to your local service was great customer service and your address in the Yellow Pages (book). People stopped trusting services that were listed at the top of yellow page listings just because their names start with the first letters of the alphabet. People now look for tried-and-true services with detailed descriptions, contact and location details, timely offers, awesome photos and reviews from third parties that seem trustworthy. The tired old yellow and white pages have been replaced with Google local search results. Google now understands the user’s intent and returns only the best, most relevant results. Your challenge is to optimize your website to fit the most conversational and complex search queries like: “Where can I eat the best Italian pizza in Boston.” Our challenge is to help you optimize your website properly.
A few lines to inform you about what is new in Web CEO Online. A Demo Project to show off the capabilities of the Web CEO tools, subfolders can now be added as individual projects, a big Keyword Research tool update, a new “Learning Board” widget, enhanced customization of the Web CEO interface and PDF reports, plus improved automatic reports emailing.
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Getting acquainted with the SEO tools is now easier with the Demo Project that shows all the tools in action. Continue Reading >>