Tag Archives: how to use Web CEO
Your Best SEO Marketing Strategy For 2015

Looking backwards at how things changed in the SEO world in 2014 and how many times Google updated its algorithm (13 times!), I think many SEOs saw their hair turn grey. But those who did manage to stay on their high horse after all Google’s updates know how important it is to stick to the successfully adopted SEO strategy created by Web CEO and supported by Google quality guidelines. May Success, Effectiveness and Opportunity be yours during the holidays and throughout the New Year with our SEO strategy 2015 (download the PDF version).
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How to Survive the SEO-mbie Apocalypse With the Web CEO Survival Guide

Happy Halloween our dear SEOs!

All Hallow’s Eve is destined to bring a lot of frightening fun. With all those jack-o’-lanterns, trick-o-treating and dressing up in freaky costumes, being an SEO you should keep your eyes open. This year SEO Halloween is accompanied by a real SEOmbie Apocalypse. Yes, you heard me right! If you run an online business, the SEOmbie Apocalipse may come to you as well. Horrible SEOmbie monsters like a shambling Panda, a crawling Penguin, a peaky Hummingbird and a spooky Pigeon are crawling in pursuit of your site rankings’ freshness and your traffic savor. Are you equipped enough to protect your site against SEO-mbie attacks? We have prepared the SEOmbie Survival Guide for you to stay BOO-tiful and keep your site safe.

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Web CEO Update: the Rank Tracking Tool Is Getting Even More Advanced

By 2016, local search will be moving even further out into the streets, with local mobile expected to exceed desktop by more than 27 billion annual queries. source

Matt Cutts says he wouldn’t be surprised if mobile search exceeded desktop queries this year. source

When people use mobile search to help make a decision they are 51% more likely to make a purchase. source
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3 Examples of Negative SEO and How to Defend Yourself

negative-seo

Negative SEO can be a lot of things—and it’s more than just black hat tricks. In fact, you might be the victim of negative SEO attacks and not even know it if someone has launched a campaign against you and your site. The good news is that it’s very risky to undertake a negative SEO campaign, so most people won’t take that gamble. However, if you are a target, then that means whoever’s behind it has some serious beef with you. Negative SEO encompasses just about anything that’s “illegal” in terms of SEO best practices. Since Google is the largest search engine, it’s often used as the basis for what’s “good” SEO and what’s not allowed. For example, using duplicate content (such as buying multiple similar domains, then copying and pasting the information) is a huge SEO no-go and, while this is technically considered to be negative SEO, it often happens as an oversight and not intentional.
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Move Your Site to The Top With The Web CEO Local Business SEO Guide

Gone are the days when all that you needed to drive new customers to your local service was great customer service and your address in the Yellow Pages (book). People stopped trusting services that were listed at the top of yellow page listings just because their names start with the first letters of the alphabet. People now look for tried-and-true services with detailed descriptions, contact and location details, timely offers, awesome photos and reviews from third parties that seem trustworthy. The tired old yellow and white pages have been replaced with Google local search results. Google now understands the user’s intent and returns only the best, most relevant results. Your challenge is to optimize your website to fit the most conversational and complex search queries like: “Where can I eat the best Italian pizza in Boston.” Our challenge is to help you optimize your website properly.

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