Tag Archives: how to use Web CEO
KEI: A Fossil or An Essential Metric?

If you’ve been working at least half as long in the SEO industry as we’ve been, you should know about the KEI acronym. KEI stands for keyword effectiveness index. It was created as a statistic that reveals the most effective keyword phrases and terms to use in optimizing your web pages.

kei-fossil

The Keyword Effectiveness Index compares the number of searches (demand) a keyword gets per month (its popularity) divided by the number of pages in a search engines index (supply). The higher the KEI, the more popular your keywords are, and the less competition they have. This means that, for a keyword with a relatively high KEI, you ought to have a better chance of getting to the top in the search engines and receive a good number of searchers for your effort.
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3 Best Sources to Mine Topics Your Audience Will Love

When you blog regularly, you see blog post ideas everywhere. Your morning coffee or a walk may inspire you; you can read some interesting facts or notice your ranking changes so you can suggest that a new Google update happened. Finally you can read an interesting post and share your thoughts on the topic.

banksy

However, the times of writing content for the sake of content have gone. Now the content should engage, should attract attention and earn natural links. Web Analytics is here to help you separate the wheat from the chaff.
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A Must-Have Tool to Master Social Media Promotion

Are you sure you get the most from social media? Do you know what type of content your audience loves? Do you know how your competitors build their communities? What social channels should you concentrate on?

Use A Must-Have Tool to Master Social Media Promotion

You have questions – Web CEO Online has answers. We have created a new tool to help you navigate through the chaos of social media and get the most of your social activity. The Social Engagement tool is available with no limitations for all WebCEO Online users (starting with the Free Plan).

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Panda 4.0 Update: Favorites and Outsiders – What Are the Factors of Google’s Betting System?

RacingWinners

Yesterday, we gave you some practical advice on how to avoid the Google Panda Penalty. Today we would like to get a view of how some websites applied (or did not applied) the SEO tactics mentioned in the previous post.

The Google Panda 4.0 Update that was rolled out a few weeks ago has now shown some early results, which reveal both a negative and positive effect on the content shared on the web (depending on the point of view, a user’s or website owner’s).  Users are receiving more relative results for their queries. Given the first reports and complaints I would say that positive effects are greater than negative. Let’s have a quick view of the sites being penalized and rewarded by Google’s Panda 4.0.  The list is not comprehensive, but we can see a definite trend of search visibility losses/gains for some giant websites.
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How to Avoid the Google Panda Penalty with the Web CEO tools

As you know, Panda is a Google filter that seeks to stop spammy (low quality) sites from ranking high in the SERPs.

how to avoid Google Panda

In late May the Google Panda 4.0 update was discussed all over the SEO community. The web is full of theoretical advice on how to avoid the Panda penalty. We have some practical tips.

Avoid Exact Match Link Text

Part of any site development is planning how users will navigate the content. In terms of SEO it means that your internal links structure should be well-optimized. Internal links optimization is often ignored, although it is a great method to improve landing (important) pages’ search visibility and to broadcast your website’s theme.
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