Tag Archives: how to use Web CEO
3 Must-Have Tools to Spy on Your Competitors’ Social Media

Now that online social media has such a strong presence, each and every business should build a complex multiplatform online brand strategy. This strategy should involve fan pages on the most popular social media channels, like Facebook, Twitter, Google+, Pinterest, YouTube etc.

When building a company’s social media profile authority, a deep analysis of your content marketing efforts through the prism of competitive performance is the bottom line.  An analysis of your competitors will help you to build your own successful brand strategy. I have taken for analysis a few social media tools that provide competitive analysis of social media fan pages.  Our targeted platforms are Facebook, Twitter and LinkedIn. The key metrics that should be taken into consideration while analyzing fan pages are: growth rate, engagement rate, time of posting, frequency of posting/ day, volume of posts/day, the type of post, the length of post (Tip: don’t forget that on Facebook it should be between 50-250 chars, on Twitter – no longer than 140 chars., on LinkedIn – the visible part of the update counts about 250 chars.), the most utilized keywords and hashtags. So let’s overview the main features of some of the free and paid social media analytics tools.

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WebCEO API: Bring Accurate SEO Data to Your Service

If you want to add value to your products or services integrating reliable SEO data, we have created a simple way to do this! With the Web CEO API you get remote access from your software, web service or website to your SEO reports data generated in your Web CEO Online account. Our API is designed to be simple and light-weight. All output is returned in JSON format.

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With the WebCEO API you can develop your own tools and services with no need to manage a complex report generation process. You can use it to:

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Citius! Altius! Fortius! or How to Make Your Site Faster, Higher, Stronger

The Olympics are over; however we are sure the Olympic motto “Faster! Higher! Stronger!” should be a motto of your website promotion during the whole year.

How to Win a Ranking Race and Sidestep Your Rivals

1. Make your site Faster!

On the web today, speed means quality. Visitors and search engines love sites that load quickly, have no broken links and missing images and have no filthy redirects and black hat spammy techniques. Site usability problems decrease visitor satisfaction, conversion rates and also have a direct impact on your rankings in Google.
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Be Informed About What Happens Behind Competitor Lines

It’s hard to have a successful online business without sometimes spying a little on your competitors and their adoption of best-practice marketing tactics. We prefer to call this a competitive analysis. Now you can learn your competitors’ best practices even more easily with the help of our newly added Competitor Metrics reports.

First, choose the 3 or 4 sites that you really compete with. These will be the sites you will watch regularly.

The main aim of a competitive analysis is to predict where your competitors may outrank you and fine-tune your marketing strategy to avoid this. The WebCEO Online Competitor Metrics reports provide you with a lof of key information.
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How Making Your Site Theme Clear Can Bring You More Search Engine Exposure

Website structure optimization, link juice sculpting, improving internal linking – all this sounds familiar, doesn’t it? It’s the year 2014 and we will now explain again why internal links optimization is vitally important to get high rankings.

The Google Hummingbird update was implemented by Google to improve user experiences. As more and more searches are performed with voice search and the importance of semantic search grows, Google pays more attention to factors such as a site’s theme, long tail keywords and structured data. This means you can get additional search engine exposure if you make your site’s theme clear.

Search engines award top keyword rankings to the site that proves that it fits the subject of the search query the best.

Your primary goal of up-to-date SEO is to improve your website so it matches more than targeted keywords – it also matches the theme of a search query.

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