Website structure optimization, link juice sculpting, improving internal linking – all this sounds familiar, doesn’t it? It’s the year 2014 and we will now explain again why internal links optimization is vitally important to get high rankings.
The Google Hummingbird update was implemented by Google to improve user experiences. As more and more searches are performed with voice search and the importance of semantic search grows, Google pays more attention to factors such as a site’s theme, long tail keywords and structured data. This means you can get additional search engine exposure if you make your site’s theme clear.
Search engines award top keyword rankings to the site that proves that it fits the subject of the search query the best.
Your primary goal of up-to-date SEO is to improve your website so it matches more than targeted keywords – it also matches the theme of a search query.
With all of those Google animals approaching us from several directions at once, 2013 was a tough year for us Internet marketers. It feels like 2013 brought more changes to the world of SEO than occurred in the last 10 years. The good news is that everything you learned and implemented this year will be relevant in 2014. The new year 2014 will be the year of mobile SEO and authority. The Google Hummingbird update brought on the age of mobile SEO.
SEO experts continue to look for correlation between social media signals and rankings. Most experiments prove that social media continues to become a more important factor. There are three main benefits you will get from social media:
You have additional channels to communicate with your customers. When you mention, like or share what someone has written, it’s the equivalent of a “Hi, how are you” email.
You will improve your rankings.
You end up with more “real estate” on the SERPs.
Because legitimate interaction between a business and a customer is hard to fake online, social media authority holds an increasing amount of weight for search engines. It means that when you promote a business online, you will benefit from having active (and interactive) social media accounts, even if you see no direct results from your social media marketing. Continue Reading >>
We’ve been hard at work over the past few weeks making enhancements to WebCEO Online that will make our tools even easier to use. The most important update of November is the new ‘Add New Project’ Wizard that guides you through the process of starting your promotion campaign.
You can check other WebCEO Online updates at https://online.webceo.com/news/. They include Site Auditor and Rank Checker updates, PDF reports enhancements and some other smaller updates that made WebCEO even better than before.
Let’s proceed with the ‘Add New Project’ Wizard. Log in to your Web CEO Online account and click on the ‘Add’ button to add a new project. While you enter your website’s URL, WebCEO will validate it to assure there are no mistypes. Continue Reading >>
The first and the most important task for a professional Internet marketer is to choose tools that improve workflow. SEO task automation helps to save the most finite resource you have – your time. When you know how to automate your work, you will spend less time on routines and instead focus on strategic development and business analysis.
Tasks that once demanded hours of your time, such as auditing landing pages for on-page optimization, examining backlink profile quality or checking your site for duplicate descriptions and titles, now can be done in a few minutes. You can use the saved time to promote your business via viral campaigns, fresh content and social media. Continue Reading >>