Tag Archives: how to use Web CEO
My Rankings Decreased. What Should I Do? An Actionable Guide

I hope you’ll never need this guide. However forewarned is forearmed. First of all you need to understand why your rankings decreased. Your further actions will depend on the reasons you detect.

1. Check whether you have ‘Manual Actions’ penalties in your Google Webmaster Tools.

The manual action viewer in Google Webmaster Tools shows information about actions taken by the manual webspam team that directly affect that site’s ranking in Google’s web search results. There are 5 types of reported spam techniques:

  1. User-generated spam (comment spam)
  2. Thin content
  3. Unnatural links
  4. Hidden text / keyword stuffing
  5. Cloaking and/or sneaky redirects

The Manual Actions may impact the entire site (they are listed in the Site-wide matches section) or individual URLs or sections of a site (they are listed in the Partial matches section).
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Halloween Special: 7 SEO Myths That May Kill Your Website

1. SEO is dead!

I decided to start with my favorite and the one that can really kill your website. SEO was announced dead dozens of times. However there are reasons it can’t be true. SEO means “search engine optimization,” and while search engines are alive and popular, SEO will be prosperous. As we can see Google is very much alive. The only thing that is happening to SEO is it’s constantly changing. I like to see these changes as SEO evolution.
google-update-seo-is-dead-comics

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Build Your Social Media Campaign with the help of Your Competitors

One of the best ways to help develop a social media strategy for your brand is to research what your competitors are doing. Performing a social media competitive analysis is an essential part of your social media success. You should analyze your competitors’ activities to set realistic benchmarks for your brand.

social-media-competitors

Check what social networks your competitors use. Thy may differ a lot depending on the industry you are in. While Pinterest may be great for a florist or an interior design company, it might be less useful if you are in engineering. Now when you have a list of the social media profiles of your competitors you can start your competitive analysis.

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How to Build Backlinks with the Help of Your Competitors

As you know, understanding your competitive position in search results is extremely important. Today we explain how your competitors may help you build links.

seo-cartoon-competitors

Researching your competitors’ backlink profiles is a great way to earn those same backlinks for your website. This is a good idea for two reasons: you will get more backlinks and you will help Google to understand your website’s theme, that you are, in fact, a competitor of what might be a well-ranked site.
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How the Google Hummingbird Update Changes Your SEO Strategy

Since Google announced the Hummingbird update last week, we’ve had to answer to callers every day that SEO has not been killed; it’s just been changed a little. It’s high time to publish a guide explaining how you should change your SEO strategy to adapt to the new Google algorithm.

hummingbirds

1. Optimize for long tail keywords.

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