Tag Archives: SEO audit
Web CEO Online: New Site Auditor Tool

Today we have an opportunity to remember one of our SEO New Year’s resolutions: you know, when you promised to perform more SEO audits and use effective SEO tools. Web CEO’s  freshly improved Site Auditor tool kills those two birds for you with one stone (be kind to real birds by the way).

What has previously been the Web CEO Online “SEO Issues” report now consists of two reports: the “General SE Optimization” report and the “Landing Page SE Optimization” report.

site-auditor-reports
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Save Your Rankings from Aggressive Penguin Updates

Matt Cutts confirmed that Penguin 2.0 is on the way, and that it will be a big one. He specifically said it would be “significant” and one of the most talked about Google algorithm updates this year. Follow these steps to secure your rankings.

The new Penguin update is expected to be even more aggressive in dealing with spammy links. Even if your backlink profile seems good for Google now, it’s better to perform a thorough audit to save your rankings.

Analyze and clean your backlink profile.

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3 Rules Determining the Quality of Your Website

Google has said the Google Panda algorithm update was designed to reduce rankings for low-quality sites and provide better ranking for high-quality sites. Website quality factors are a hot topic again as Matt Cutts of Google announced that the Panda algorithm will soon be more integrated into their overall continuous algorithm updates.
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5 Rules That Help You Avoid Over-Optimization

Do you remember how exciting it was to eat only candies, cakes and cookies, when you were a child? And now you are a grown-up and know that it sounds better than it is. The same is true for SEO.  Too much frosting, I mean optimization, may harm your website’s ranking. Here are 5 rules that help you avoid over-optimization and possible penalties caused by it.

Brains of a SEO Expert - cartoon by Web CEO

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How to Perform an SEO Audit

This blog post is written for you, if you promised yourself to do more SEO on your website, but don’t know where to start.

seo-audit-check-list

First of all, prepare the list of your most important web pages’ URLs and the keywords they are optimized for (remember that 1-3 keywords per page is optimal).

Check your site’s quality and essential optimization.

The first stage in doing a site audit consists of two parameters: checking for indexability and good on-the-page optimization. These two parameters influence the site quality that search engines pay attention to while ranking your pages.
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