Tag Archives: SEO how to
How to Win With the New Google Shopping

Google Shopping has replaced the free Product Search in October’12 in the US. In Europe, the migration from free to paid will be complete by June 11th, 2013.  What you want to know is how you can make (more) money by advertising your products on Google Shopping. Here it is:

1. How other people make money with Google Shopping

Product Listing Ads (PLAs) are those picture-ads that you see on Google’s Search Engine Result Page (SERP):

Google-product-listing-ads
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Save Your Rankings from Aggressive Penguin Updates

Matt Cutts confirmed that Penguin 2.0 is on the way, and that it will be a big one. He specifically said it would be “significant” and one of the most talked about Google algorithm updates this year. Follow these steps to secure your rankings.

The new Penguin update is expected to be even more aggressive in dealing with spammy links. Even if your backlink profile seems good for Google now, it’s better to perform a thorough audit to save your rankings.

Analyze and clean your backlink profile.

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How to Use Sitemaps Wisely

Sitemaps have no standardized name or file location, so search engines do not read them by default. Instead you should notify the search engines about your sitemap. You can place a link to your Sitemap file in your robots.txt file, submit your Sitemap via the Webmaster Tools of Google and Bing or just submit your Sitemap with the Web CEO Sitemap Generator.

You may give your Sitemap file any name you choose and store it anywhere on your site (although the site root is a reasonable place to put it). The Sitemap file must be a UTF-8 encoded text file, that means that URLs with some special characters must use entity escaping for search engines to parse them correctly.

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5 Rules That Help You Avoid Over-Optimization

Do you remember how exciting it was to eat only candies, cakes and cookies, when you were a child? And now you are a grown-up and know that it sounds better than it is. The same is true for SEO.  Too much frosting, I mean optimization, may harm your website’s ranking. Here are 5 rules that help you avoid over-optimization and possible penalties caused by it.

Brains of a SEO Expert - cartoon by Web CEO

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Become the Biggest Fish in a Little Pond of Local Search Optimization

Do you own a local oriented business that needs search engine traffic? If you answer “yes,” then you should expect to go beyond general guidelines for search and social optimization. In this post we will take you through several strategies for local search optimization.

local-seo

As with general search engine optimization, before you can start to optimize your website and social media profiles and begin building links, you will need to know what keywords to use. Remember, that in local SEO, you will target not only your industry-related terms, but geo-specific terms as well. We usually use Web CEO Online Keyword Tool to get keyword ideas and check their popularity. Use this tool to conduct research that includes checking what other local competitors in your industry are doing. This will help you create a list of the right keywords to use for the local search optimization of your business.

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