Tag Archives: SEO news
SEO News of the Week: PRISM, Google and Structured Data

You’ve probably heard something about PRISM – a secret U.S. government program to give the National Security Agency direct access to Google servers. Google’s CEO Larry Page denied speculations that Google joined this program. “First, we have not joined any program that would give the U.S. government—or any other government—direct access to our servers”, – he said in the Official Google Blog.

A new video by Matt Cutts tells how using rel=”author” structured data can help Google’s Web spam team improve search quality. He explains that moving from the anonymous Web to a Web with identity helps Google understand the authority of content writers and trust the person writing that content.
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SEO News of the Week: Search Engines Become More Social

Bing makes its social sidebar even more useful. Starting today, you will see comments on a relevant Facebook post within the search results sidebar, as well as the ability to add your own, all without having to leave Bing. You can also “Like” a post directly from Bing. Go to www.bing.com and in the top, right corner of the page, connect your Facebook account to Bing to experience these new features.

Google blends both Google+ activity (+1s and shares) and search authorship to determine the best related content to show to users as they browse mobile website content. Recommendations can appear regardless of whether your visitors are signed in to Google. But when they are, they’ll see content that was +1’d or shared by the people in their circles.
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SEO News of the Week: Mostly Bing News

BingAds announced that they are working on adding a Search Terms Report to enhance the user experience when managing search traffic. A Search Terms Report will help you add keywords and negative keywords directly through the Web UI’s Keywords tab. According to the announcement, there will also be filtering capabilities to find specific search queries and to filter out those queries that are already included as keywords in an ad group. For this, a specific launch date has not been released.
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SEO News of the Week

Bing announced that it will be launching Bing Ads in Australia and New Zealand. Bing Ads is partnering with Mi9, a digital media company in Australia that is a joint venture between Microsoft and Nine Entertainment Co. Bing’s search ads will be added to Mi9′s advertising capabilities which already includes advertising through Microsoft Advertising Exchange, Windows 8, Xbox and the Microsoft Media Network.
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SEO News of the Week

Bing added an ability to sort results by time period. Now, if you sort by “Past 24 hours”, Bing will show you the top links that have surfaced over the course of the past day. The analogous applies for “Past week” and “Past month. Google has already been sorting results this way for a long time.

A Neustar Localeze/15miles/comScore Local Search Study shows that local search continues to shift away from the desktop toward mobile devices. The total number of U.S. searchers using mobile phones grew 26 percent between March 2012 and December 2012. Search on tablets was up 19 percent between April 2012 and December 2012. According to the study, mobile phone searchers are more likely to cite maps, driving directions and distance as key information. Searchers using tablets are more content-focused — they’re more likely to find consumer reviews and online promotions most helpful.
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