Tag Archives: Twitter
SEO News: AdWords, Link Schemes and Twitter Search

Google announced an update that changes how each keyword’s 1-10 numeric Quality Score is reported in AdWords. They say that, now, the Quality Score in your reports reflects the factors that influence the visibility and expected performance of your ads. However, the way the quality score is calculated isn’t changing, so ad performance won’t be affected by the new reporting.

Google says they are unifying all their AdWords display tools in one easy and streamlined location. The Contextual Targeting Tool, the Placement Tool and the Google Ad Planner are now moved to the new Google Display Planner. Google says this will let you add all the keywords, placements or other targeting ideas you choose directly into your campaigns with just one click.
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5 Short Tips for Twitter Ads (You Can Tweet Them!)

1. Promote your best content.

We are sure that you are split-testing and refining your banners and messages in your traditional advertising campaigns. The same should apply to your Twitter advertising strategy.

Tip: Promote tweets that have proven to be popular or tell important news.

2. Have a strong call to action.

Promoted tweets in timelines that explicitly ask people to do download something accompanied by a link increase URL clicks by an average of 13% – said Twitter.
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