Google announced an update that changes how each keyword’s 1-10 numeric Quality Score is reported in AdWords. They say that, now, the Quality Score in your reports reflects the factors that influence the visibility and expected performance of your ads. However, the way the quality score is calculated isn’t changing, so ad performance won’t be affected by the new reporting.
Google says they are unifying all their AdWords display tools in one easy and streamlined location. The Contextual Targeting Tool, the Placement Tool and the Google Ad Planner are now moved to the new Google Display Planner. Google says this will let you add all the keywords, placements or other targeting ideas you choose directly into your campaigns with just one click.
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