Since Google announced the Hummingbird update last week, we’ve had to answer to callers every day that SEO has not been killed; it’s just been changed a little. It’s high time to publish a guide explaining how you should change your SEO strategy to adapt to the new Google algorithm.
It’s hard to create a daily SEO task schedule that will fit every Internet marketing role. Everyday SEO jobs are different from position to position: a link builder builds links all day, emailing other webmasters, and creating and implementing ideas that result in more links. A team leader, who works with clients most of the time, creates reports. An SEO analyst investigates what competitors are doing, watches Google Analytics and analyzes tactics and strategies. However there are 3 major task types you (and me) do every day.
1. Making a better site
It may be that 60% of your day is devoted to making your website better: creating new content, images, and tools, improving user experience, increasing your site’s rankings, cleaning your backlink profile up, promoting it to social networks.
Today we all know that content is King; we write and publish fresh and unique content for the website and build quality backlinks as Google says in its Guidelines. With the Web CEO tools you can automate your website Audit – the Web CEO Online Site Auditor will notify you about broken links, anchors and image links, it will check your website for general SEO issues, and it will show how well each landing page is optimized.
The brand-new Backlink Quality Checker tool will automate the cleaning of your backlink profile. It will discover all toxic links that may ruin your rankings and neutralize them. If you correct your situation, your website will have a backlink profile that Google loves.
The toxic link problem has been a scourge of modern SEO since the first Google Penguin update. Finally there is a tool that helps to investigate all your backlinks and identifies the ones that may hurt your rankings. We have powered the updated Web CEO Backlink Quality Checker with comprehensive Ahrefs data and backed it up with a special toxicity formula.
A successful online business demands quick reaction. This means you should always track your site’s ranking for important keywords, monitor your site’s physical health, pay attention to the social activity around your publications (content) and know your site’s link popularity. Besides, you will need to watch your competitors and read SEO news to keep up with new search engines rules and tactics.
New interactive widgets, that you can add to your Web CEO Site Dashboard, are made to help you keep your finger on the pulse of your website and track performance more efficiently. Continue Reading >>
We all know that a successful internet business is all about showing quality. Search engines say only high quality pages should be ranked high. This means your website should have unique informative content, have a great backlink profile, be free of any black hat techniques and bring value to searchers. Searchers in their turn also want to visit websites of high quality. This means your website should be quick and beautiful; there should be no broken links and missing images. Continue Reading >>