Tag Archives: Web CEO
KEI: A Fossil or An Essential Metric?

If you’ve been working at least half as long in the SEO industry as we’ve been, you should know about the KEI acronym. KEI stands for keyword effectiveness index. It was created as a statistic that reveals the most effective keyword phrases and terms to use in optimizing your web pages.

kei-fossil

The Keyword Effectiveness Index compares the number of searches (demand) a keyword gets per month (its popularity) divided by the number of pages in a search engines index (supply). The higher the KEI, the more popular your keywords are, and the less competition they have. This means that, for a keyword with a relatively high KEI, you ought to have a better chance of getting to the top in the search engines and receive a good number of searchers for your effort.
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The WebCEO Update: There is Always Room for Perfection

Last week with the new Social Engagement tool we rolled out some updates to improve your experience with WebCEO. Let’s have a quick glance of what is new and better now.

nobody-is-perfect-im-nobody

The ‘Add new project’ wizard‘s interface has been updated. Now adding a new project to promote with the help of the Web CEO Online tools is even easier.
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A Must-Have Tool to Master Social Media Promotion

Are you sure you get the most from social media? Do you know what type of content your audience loves? Do you know how your competitors build their communities? What social channels should you concentrate on?

Use A Must-Have Tool to Master Social Media Promotion

You have questions – Web CEO Online has answers. We have created a new tool to help you navigate through the chaos of social media and get the most of your social activity. The Social Engagement tool is available with no limitations for all WebCEO Online users (starting with the Free Plan).

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How to Avoid the Google Panda Penalty with the Web CEO tools

As you know, Panda is a Google filter that seeks to stop spammy (low quality) sites from ranking high in the SERPs.

how to avoid Google Panda

In late May the Google Panda 4.0 update was discussed all over the SEO community. The web is full of theoretical advice on how to avoid the Panda penalty. We have some practical tips.

Avoid Exact Match Link Text

Part of any site development is planning how users will navigate the content. In terms of SEO it means that your internal links structure should be well-optimized. Internal links optimization is often ignored, although it is a great method to improve landing (important) pages’ search visibility and to broadcast your website’s theme.
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How to Promote Your Business Online Without Wasting Time and Money

Today I am going to ruin the myth that says you need to spend tons of money to promote your business online. What you really need is trustworthy recommendations, a reliable set of SEO tools and confidence in your success.

do-not-waste-time

1. Build a website with your visitors in mind.

SEO is not just about optimizing content; it begins when you first build a website. Think about your site structure carefully as it is essential both for a great user experience and for high rankings. A successful site should have:

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