SEO experts continue to look for correlation between social media signals and rankings. Most experiments prove that social media continues to become a more important factor. There are three main benefits you will get from social media:
- You have additional channels to communicate with your customers. When you mention, like or share what someone has written, it’s the equivalent of a “Hi, how are you” email.
- You will improve your rankings.
- You end up with more “real estate” on the SERPs.
Because legitimate interaction between a business and a customer is hard to fake online, social media authority holds an increasing amount of weight for search engines. It means that when you promote a business online, you will benefit from having active (and interactive) social media accounts, even if you see no direct results from your social media marketing.
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