{"id":1157,"date":"2014-05-28T16:26:24","date_gmt":"2014-05-28T13:26:24","guid":{"rendered":"https:\/\/www.webceo.com\/blog\/?p=1157"},"modified":"2024-02-13T14:56:41","modified_gmt":"2024-02-13T11:56:41","slug":"how-to-promote-your-business-online-without-wasting-time-and-money","status":"publish","type":"post","link":"https:\/\/www.webceo.com\/blog\/how-to-promote-your-business-online-without-wasting-time-and-money\/","title":{"rendered":"How to Promote Your Business Online Without Wasting Time and Money"},"content":{"rendered":"<p>Today I am going to ruin the myth that says you need to spend tons of money to promote your business online. What you really need is trustworthy recommendations, a reliable set of SEO tools and confidence in your success.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1162\" src=\"https:\/\/www.webceo.com\/blog\/wp-content\/uploads\/2014\/05\/do-not-waste-time.jpg\" alt=\"do-not-waste-time\" width=\"550\" height=\"413\" srcset=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2014\/05\/do-not-waste-time.jpg 550w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2014\/05\/do-not-waste-time-300x225.jpg 300w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_build_a_website_with_your_visitors_in_mind\"><\/span>1. Build a website with your visitors in mind.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>SEO is not just about optimizing content; it begins when you first build a website. Think about your site structure carefully as it is essential both for a great user experience and for high rankings. A successful site should have:<\/p>\n<ul>\n<li>Logical structure with good navigation;<\/li>\n<li>Optimized internal links structure;<\/li>\n<li>A good user interface;<\/li>\n<li>Clear calls to action;<\/li>\n<li>Load quickly;<\/li>\n<li>A useful 404 page that directs users easily to where they may want to go.<\/li>\n<\/ul>\n<p>Search engines try to foresee what a searcher needs so they can serve the best page. When you build a website think as your prospect customer would think and pay attention to usability issues.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"what_tool_to_use\"><\/span>What tool to use:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Use the <a target=\"_blank\" href=\"https:\/\/www.webceo.com\/internal-link-analysis-tool.htm?&amp;utm_source=blog&amp;utm_mediu=blog-post&amp;utm_campaign=blog-may-2014-how-to-promote-your-business-online-without-wasting-time-and-money\" rel=\"noopener\" title=\"WebCEO Internal Links Optimizaation tool\">WebCEO Internal links optimization tool<\/a>\u00a0 to be sure your most important pages get enough authority.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_catch_as_much_organic_traffic_as_possible\"><\/span>2. Catch as much organic traffic as possible.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are three main sources of organic traffic: SEO, Social Media marketing and Local Search optimization. These sources may bring tons of traffic absolutely free of charge. Develop all these three directions; they bring the most results when balanced together (as with the ingredients of a recipe provided by a famous chef).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"what_tool_to_use-2\"><\/span>What tool to use:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Use the Web CEO Content Submission tool. Here you will get a hand-picked list of the best local resources to submit your website to and catch all the local traffic possible.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_convert_the_organic_traffic_you_get\"><\/span>3. Convert the organic traffic you get.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You&#8217;ve created a beautiful site with a trendy design, optimized it and gotten thousands of unique visitors, but they never come back and convert. This can be a nightmare! Conversions are what marketers exist for.<\/p>\n<p>Instead of panic, revise your page copy and calls to action.<\/p>\n<ul>\n<li>Do visitors need what you offer?<\/li>\n<li>Is your offer clear?<\/li>\n<li>Does your site build trust?<\/li>\n<\/ul>\n<p>Split tests are a marketer&#8217;s best friend. Update a page&#8217;s copy and test. Rewrite a page&#8217;s title and test. Change call to action and test, test, test. Test till you find what works the best for you.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"what_tool_to_use-3\"><\/span>What tool to use:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Use Google Analytics to monitor how conversions change when you change your landing pages.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_adopt_the_best_marketing_techniques_of_your_competitors\"><\/span>4. Adopt the best marketing techniques of your competitors.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Competitive analyses give you information you can use to differentiate yourself from others in the marketplace. When you research your competitors&#8217; marketing parameters, you will know how to fine-tune your marketing plan and get more profit.<\/p>\n<p>Two main aspects to spy on:<\/p>\n<ul>\n<li>Your competitors&#8217; rankings \u2013 to know how hard you need to work to outrank them.<\/li>\n<li>Their Social Media Marketing \u2013 to improve your own efforts.<\/li>\n<\/ul>\n<p>Your competitors are changing all the time. That is why your competitive analysis should be an ongoing process. It&#8217;s not something that you can do once and then forget about.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"what_tool_to_use-4\"><\/span>What tool to use:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Use the <a target=\"_blank\" href=\"https:\/\/www.webceo.com\/blog\/be-informed-about-what-happens-behind-competitor-lines\/\" rel=\"noopener\" title=\"Web CEO Competitors Metrics report\">Web CEO Competitor Metrics reports<\/a> to monitor competitors&#8217; rankings, backlinks and estimate their traffic.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_analyze_the_results_you_get\"><\/span>5. Analyze the results you get.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Marketing without analysis is like a newbie training in a gym without a couch: you are working hard, but you do not know where to move. To fine-tune your promotion efforts for better conversions (remember that conversions are your main success criterion) you should track everything.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"what_tool_to_use-5\"><\/span>What tool to use:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Track your rankings to be sure your SEO efforts bring results. Use the Web CEO Rank Tracking tool to monitor your rankings across 370+ global and local search engines.<\/p>\n<blockquote><p>P.S. Download the\u00a0<a target=\"_blank\" href=\"https:\/\/www.webceo.com\/download\/WebCEO-Quick-Start-Guide.pdf\" rel=\"noopener\" title=\"Web CEO Quick Start Guide\">Web CEO Quick Start Guide<\/a>\u00a0to learn how to use the Web CEO tools effectively or <a target=\"_blank\" href=\"https:\/\/online.webceo.com\/?utm_source=blog-post&amp;utm_medium=blog-post&amp;utm_campaign=blog-post\" rel=\"noopener\" title=\"Sign Up for the WebCEO Free Plan\">sign up for a 14-day Free Trial\u00a0<\/a>. (It&#8217;s not a free trial. It&#8217;s a free subscription for the online SEO Platform which is not limited in time. Feel free to use it as long as you wish. Really.)<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Today I am going to ruin the myth that says you need to spend tons of money to promote your business online. What you really need is trustworthy recommendations, a reliable set of SEO tools and confidence in your success&#8230;.<\/p>\n","protected":false},"author":2,"featured_media":377,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[12,18,9,7,30],"class_list":["post-1157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-tips-tricks","tag-how-to-use-webceo","tag-seo-how-to","tag-seo-tips-2","tag-seo-tools","tag-webceo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Promote Your Business Online Effectively<\/title>\n<meta name=\"description\" content=\"Today I am going to ruin the myth that says you need to spend tons of money to promote your business online. What you really need is trustworthy\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webceo.com\/blog\/how-to-promote-your-business-online-without-wasting-time-and-money\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Promote Your Business Online Effectively\" \/>\n<meta property=\"og:description\" content=\"Today I am going to ruin the myth that says you need to spend tons of money to promote your business online. 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