{"id":1369,"date":"2014-09-09T12:04:30","date_gmt":"2014-09-09T09:04:30","guid":{"rendered":"https:\/\/www.webceo.com\/blog\/?p=1369"},"modified":"2024-01-18T14:59:57","modified_gmt":"2024-01-18T11:59:57","slug":"links-arent-links","status":"publish","type":"post","link":"https:\/\/www.webceo.com\/blog\/links-arent-links\/","title":{"rendered":"Links That Aren\u2019t Links"},"content":{"rendered":"

Google keeps on sharpening its guidelines by adding new signals to its ranking algorithms. For the past ten years links were used as the main element of the Google ranking system and this was like a gold mine for link hunters. Google was not as smart at link scheme detection as it is today. Those were the Dark Ages in the web world. The black hat SEOs flooded the web with spam links generated by link exchanges, link farms, direct link buys, blog commenting and low quality guest posting etc.<\/p>\n

Today, Google has eagle eyes. With the release of the Google Penguin and Panda Updates, and the webmaster’s sacred book<\/a>, links have partially lost the status of being the primary ranking signal. Deeper signals now count a lot more than they did before, i.e. social media sentiments, brand keyword mentions, citations.\u00a0\u00a0 In other words, a link-building strategy still matters, but the algorithms are changing.<\/p>\n

In March, 2014, Google filed a patent in addition to the Google Panda Update which stated that “implied links<\/a>”\u00a0were an additional trusted way to measure the authority of a brand.<\/p>\n

While actual hyperlinks (aka, express links) are under close surveillance by the Google Spam Team, implied links (keywords that obviously refer to a specific brand, especially in context with the words around them) are in great favor for being organic, relevant and unbiased. These links without links have become a new, more trusted way to gauge the authority of your website. Google scours social media for them as well as the rest of the web.<\/p>\n

\"US
\nImplied links are now one of the hundred possible ranking factors. We highly recommend you to balance your backlink profile with non-linked references to the Title of relevant landing pages plus relevant keyword phrases + brand names. This will keep your website from Google Penalties and establish a strong connection between your brand mentions and your website. The places where it is vital to run your PR campaigns and build links are:<\/p>\n