{"id":1409,"date":"2014-09-22T14:41:48","date_gmt":"2014-09-22T11:41:48","guid":{"rendered":"https:\/\/www.webceo.com\/blog\/?p=1409"},"modified":"2024-08-13T10:04:53","modified_gmt":"2024-08-13T07:04:53","slug":"rank-checking-useless-todays-seo","status":"publish","type":"post","link":"https:\/\/www.webceo.com\/blog\/rank-checking-useless-todays-seo\/","title":{"rendered":"Is Rank Checking Useless For Today&#8217;s SEO?"},"content":{"rendered":"<p style=\"text-align: justify;\">Recently, I came across an article about the supposed obsolescence of\u00a0rank tracking tools.\u00a0This caused me to think about the latest issues with rank checking. It is true that Google is getting more and more personalized and returns only the most relevant results based on specific algorithmic variables:<\/p>\n<p style=\"text-align: justify;\">&#8211; \u00a0Personal search history of logged in users;<\/p>\n<p style=\"text-align: justify;\">&#8211; \u00a0Geolocation of searchers;<\/p>\n<p style=\"text-align: justify;\">&#8211; \u00a0Specific devices searches are made on;<\/p>\n<p style=\"text-align: justify;\">&#8211; \u00a0Social connections weight.<\/p>\n<p style=\"text-align: justify;\">An old-school one-way focus on your targeted keywords will no longer always bring your website to the top search engine positions unless you have turned back the hands of SEO time, when all you needed to do is to stuff your site with: \u201cClick here to order pizza and get your tasty pizza delivered in 30 minutes\u201d and so on and so forth. It was a time of spam links and exact match anchor text jungles. But Google is no longer a wild place. It is now a civil, organized and user-friendly search medium with strict rules for a better user experience. If you want to live in this new civilized world, &#8220;pay taxes&#8221; to Google in the form of relevant and quality links, relevant and useful content etc.<\/p>\n<p style=\"text-align: justify;\">Yes, search has become more personalized and smart about user experiences. But now we have the <a target=\"_blank\" href=\"https:\/\/www.webceo.com\/blog\/how-the-google-hummingbird-update-changes-your-seo-strategy\/\" rel=\"noopener\">Google Hummingbird Algorithm<\/a>\u00a0that helps understand the users&#8217; intent. What you need is to detect all the possible search queries used by qualified searchers in order to reach your site. Google Analytics and\u00a0Search Console\u00a0are great at providing detailed information about the traffic to your site and your content\u2019s performance. Website analysis is also tightly bound to some internal and external parameters, like internal links, backlinks and competitor metrics, which are not presented in Google Analytics and\u00a0Search Console reports (there is an external links report in GSC).<\/p>\n<p style=\"text-align: justify;\">WebCEO is a great value-added SEO platform for comprehensive website SEO analysis, including:<\/p>\n<ul>\n<li><a target=\"_blank\" href=\"https:\/\/www.webceo.com\/online-keyword-tool.htm?&amp;utm_source=blog&amp;utm_mediu=blog-post&amp;utm_campaign=blog-sep-2014-rank-checking-useless-todays-seo\" rel=\"noopener\">Keyword Research<\/a> that provides a list of terms and phrases based on Webmaster tools suggestions and selected competitors&#8217; targeted keyword bases.<\/li>\n<li><a target=\"_blank\" href=\"https:\/\/www.webceo.com\/internal-link-analysis-tool.htm?&amp;utm_source=blog&amp;utm_mediu=blog-post&amp;utm_campaign=blog-sep-2014-rank-checking-useless-todays-seo\" rel=\"noopener\">Internal Links Optimization<\/a> with an in-depth analysis of your internal site links and anchor texts.<\/li>\n<li><a target=\"_blank\" href=\"https:\/\/www.webceo.com\/backlink-checker-tool.htm?&amp;utm_source=blog&amp;utm_mediu=blog-post&amp;utm_campaign=blog-sep-2014-rank-checking-useless-todays-seo\" rel=\"noopener\">Backlink Quality Check<\/a> with the Toxic Links clean-up reporting tool.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">As for the WebCEO Rank Checker, it serves all the requirements of SEOs. It provides the opportunity to monitor site rankings from any place in the world. You can narrow keyword tracking from a country to a city level and run local rank tracking. Go to the WebCEO Rank Checking Tool in order to <a target=\"_blank\" href=\"https:\/\/online.webceo.com\/?aw=ranker\/detailsbyse\/b8c8642b\/?utm_source=blog-post&amp;utm_medium=blog-post&amp;utm_campaign=blog-post\" rel=\"noopener\">monitor keyword rankings<\/a> on a regular basis and receive clean and awesome SEO reports on:<\/p>\n<p style=\"text-align: justify;\">&#8211; \u00a0Your average rankings trend;<br \/>\n&#8211; \u00a0Ranking positions detailed, by page or by tag;<br \/>\n&#8211; \u00a0Historical ranking results;<br \/>\n&#8211; \u00a0Competitive rankings.<br \/>\nShortly, you will be able to track rankings for mobile search results.<\/p>\n<p>Real SEOs and Internet Marketing pros know that Rank Tracking is not a final goal. It is a means towards an end, which is a conversion. Stop being obsessed with your rankings, pay attention to all the aspects of your online marketing: content (not just standalone keywords) creation and distribution, link building, social media marketing, competitive metrics research and analysis etc.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recently, I came across an article about the supposed obsolescence of\u00a0rank tracking tools.\u00a0This caused me to think about the latest issues with rank checking. It is true that Google is getting more and more personalized and returns only the most&#8230;<\/p>\n","protected":false},"author":7,"featured_media":1419,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[65,74,90],"class_list":["post-1409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-tips-tricks","tag-hummingbird","tag-internal-links-optimization","tag-rank-checker"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is Rank Checking Useless For Today&#039;s SEO?<\/title>\n<meta name=\"description\" content=\"Short answer: no. Long answer: only if you don&#039;t know how to use it and what it can do for you.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webceo.com\/blog\/rank-checking-useless-todays-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Rank Checking Useless For Today&#039;s SEO?\" \/>\n<meta property=\"og:description\" content=\"Short answer: no. Long answer: only if you don&#039;t know how to use it and what it can do for you.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.webceo.com\/blog\/rank-checking-useless-todays-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO tools &amp; Online Marketing Tips Blog | WebCEO\" \/>\n<meta property=\"article:published_time\" content=\"2014-09-22T11:41:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-13T07:04:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2014\/09\/rank-checking-useless.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"550\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nelly Vinnik\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nelly Vinnik\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.webceo.com\/blog\/rank-checking-useless-todays-seo\/\",\"url\":\"https:\/\/www.webceo.com\/blog\/rank-checking-useless-todays-seo\/\",\"name\":\"Is Rank Checking Useless For Today's SEO?\",\"isPartOf\":{\"@id\":\"https:\/\/www.webceo.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.webceo.com\/blog\/rank-checking-useless-todays-seo\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.webceo.com\/blog\/rank-checking-useless-todays-seo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2014\/09\/rank-checking-useless.jpg\",\"datePublished\":\"2014-09-22T11:41:48+00:00\",\"dateModified\":\"2024-08-13T07:04:53+00:00\",\"author\":{\"@id\":\"https:\/\/www.webceo.com\/blog\/#\/schema\/person\/c6a77d88b831f3c996c38de5593e2c4a\"},\"description\":\"Short answer: no. 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