{"id":1597,"date":"2014-11-11T13:59:25","date_gmt":"2014-11-11T10:59:25","guid":{"rendered":"https:\/\/www.webceo.com\/blog\/?p=1597"},"modified":"2024-12-09T11:26:39","modified_gmt":"2024-12-09T08:26:39","slug":"5-must-keywords-increase-organic-conversions","status":"publish","type":"post","link":"https:\/\/www.webceo.com\/blog\/5-must-keywords-increase-organic-conversions\/","title":{"rendered":"5 Must-Have Keywords to Increase Organic Conversions"},"content":{"rendered":"

Marketers tend to be obsessed with high rankings but the final goal of good content marketing is traffic. \u00a0Targeted traffic shows up at your door when you\u2019ve optimized your site for the right SEO keywords. What helps you to find the right keywords? Detailed keyword research is crucial. Then, instead of being obsessed with high rankings for your targeted keywords, think of the conversion rate for each of them and optimize for that. It is conversion that helps you to pay the bills.<\/p>\n

When you do research for high converting keywords you should focus on a \u201ccluster,\u201d not on a \u201ccore\u201d. Having a very limited targeted keywords cloud can cause you to sink in competition bog and miss your chance to attract targeted and high converting traffic. Richard Jacobs (an Attorney Marketing Specialist at Speakeasy Marketing Inc.) likened a keyword to a dandelion in his Dandelion Keyword Theory:<\/p>\n

This concerns both SEO and PPC efforts. When you are bidding on a particular phrase or long-tail term\u2026you should not bid on that particular keyword but on patterns surrounding it. Think of your targeted \u00a0SEO keywords as a circle tangent to a larger area outside of your circle; the bigger your circle of keywords, the larger will be the number of search queries related to your selected SEO keywords realm.<\/p>\n

\"keyword-realm-search-queries\"<\/p>\n

As soon as you realize that keywords are not only about rankings, start to build a semantic core from your main keyword\u2019s fluffy halo. With special thanks to the Zamurai Blogger, here are some types of keywords that can convert extremely well if optimized and implemented properly:<\/p>\n

    \n
  1. \u00a0User Intent keywords. These are mainly long tail question phrases and conversational terms real searchers use. Examples would be \u201cWho\u2019s the best lawyer in Dodge City\u201d or \u201cI want to buy a wedding dress in downtown Seattle\u201d. Most of us ask concrete questions and type in detailed queries to reduce the time and efforts on searching of what we need. Your task is to reduce your competitor chances to appear higher than you in search results.<\/li>\n
  2. \u00a0Local Terms. These are keywords and phrases that include a nearby location. If your business has a physical location than this type of keyword is a must if you want to drive high converting searchers to your site.<\/li>\n
  3. \u00a0User Decision Making Analysis Keywords. Many people will not only type in \u201cWhat is the best product in XYZ Category\u201d or \u201cWhat is the best pizza place in Manhattan\u201d but they will search for \u201cReview Products XYZ Category\u201d or \u201cComparison of Manhattan Pizza Places.\u201d You can post a review or comparison of your product with another product to handle such queries. Searchers may be looking for case studies with which to make their decisions such as \u201cCustomer experiences XYZ Category,\u201d so you will want to write about some of your satisfied customers as case studies. Other customers are specifically looking for special offers and discounts, so you will want to have active landing pages with some special offers going most of the time and visible on search engines. Then build your anchor texts around all these \u201ddecision making\u201d keywords and see how your conversion rate starts to grow.<\/li>\n
  4. List Keywords. People love structured lists. Write posts and optimize landing pages for keyword phrases like \u201cTop 10 of\u2026\u201d, \u201c6 reasons why you should\u2026\u201d, \u201cA list of\u2026\u201d\u00a0etc.<\/li>\n
  5. Thought Leader Keywords. Some product categories have been made famous by or are associated with a celebrity or thought leader and their actual or potential endorsement of a product would be important for a buyer to make a decision. You may want to optimize some pages for keywords like \u201cWhat is Sean Connery\u2019s favorite hotel in Scotland\u201d or \u201cWhat Martini Brand would James Bond prefer\u201d even if your product wasn\u2019t specifically recommended by them. As long as your content doesn\u2019t lie and is very interesting to readers, it can provide you with a lot of targeted traffic. For instance, if you owned a hotel in Scotland, you could provide a list of a few hotels Sean Connery would probably like and playfully state that he is welcome anytime at your hotel. Optimally, you will want to write about how you got the real attention of someone whose opinion would be valued for your product category.<\/li>\n<\/ol>\n

    Here are several places where you can do research for high conversion keywords:<\/p>\n