{"id":1784,"date":"2015-01-09T13:24:24","date_gmt":"2015-01-09T10:24:24","guid":{"rendered":"https:\/\/www.webceo.com\/blog\/?p=1784"},"modified":"2023-12-23T14:51:32","modified_gmt":"2023-12-23T11:51:32","slug":"5-ways-mobile-readiness-impacts-seo","status":"publish","type":"post","link":"https:\/\/www.webceo.com\/blog\/5-ways-mobile-readiness-impacts-seo\/","title":{"rendered":"5 Ways Mobile Readiness Impacts SEO"},"content":{"rendered":"

What does search engine optimization (SEO) and mobile readiness have in common? A lot more than you think. In 2014, mobile readiness officially arrived, which means that most people now do their research on smartphones<\/a> before making a buying decision (regardless of where that final purchase is made), and there are more people using mobile devices compared to desktops. Of course, it was also a year of Panda and Penguin updates.<\/p>\n

What changes will mobile readiness bring to SEO? A few, but it\u2019s also a reminder to keep up with SEO best practices in general. Heading into 2015, here are a few ways to let the mobile world drive your SEO strategy:<\/p>\n

<\/span>1. Speed (really) counts<\/span><\/h2>\n

The New York Times reports<\/a> that users won\u2019t wait long for a slow loading site, and it generally takes longer for pages to load on a mobile device rather than a desktop. Plus, speed is one of the ranking factors for SEO in general. Google doesn\u2019t want users to be stuck waiting for a slow page to load when there are faster quality websites out there. There are many ways to increase your speed, such as getting a mobile version of a website (key in mobile readiness!), changing your web host, or ditching the flash.<\/p>\n

In fact, there\u2019s now a Mobile Optimization report<\/a> just a click away where you can get SEO reports for your website\u2019s optimization via mobile gadgets, complete with page speed (mobile and desktop) analysis. This is where and how you can find out whether your audience is getting your full mobile experience (or not!).<\/p>\n

<\/span>2. Embrace responsive design<\/span><\/h2>\n

Not all \u201cmobile readiness\u201d is responsive design. In its simplest form, responsive design is a way of designing a website so that it loads beautifully and quickly no matter what browser or device is being used. Another option for a user-friendly mobile experience is to have a mobile version of your site. Whatever option you choose, both of them have their pros and cons<\/a>. Obviously, you will need to make sure your website looks great on the latest smartphone\u2026but also on a five year old laptop.\u00a0<\/b><\/p>\n

<\/span>3. Content needs to be shorter and sweeter<\/span><\/h2>\n

\u201cContent is king!\u201d will continue to be the rally cry of SEO experts, but in a mobile world it needs to be shorter, more engaging and any images need to be properly sized and formatted. If you want to include more infographics on your site or blog (great idea!), check out Social Media Examiner\u2019s tips<\/a> on doing so the right way.<\/p>\n

<\/span>4. Keep a closer eye on your reviews<\/span><\/h2>\n

Reviews, for better or worse, play a key part in SEO and more and more users will be checking them out as they peruse their smartphone in line, on their commute or (sadly) even while on a date. While you can\u2019t control the reviews of others, you can request that abusive reviews be removed, address the issues publicly and directly (while fixing\u00a0 them), or encourage positive reviews by offering your customers an incentive for a write-up.<\/p>\n

<\/span>5. Speech to text is more prevalent<\/span><\/h2>\n

Right now, SEO keywords are often fragments because people will type in \u201cdog grooming Tampa\u201d instead of \u201cfind a dog groomer in Tampa.\u201d However, speech to text technology is advancing, and it\u2019s quite useful when you\u2019re on a mobile device. People are more inclined to speak in the latter style because that\u2019s how they talk. This means keyword variants might become (thankfully) more conversational and less like text speak.
\nWhether your site is mobile ready or not, it doesn\u2019t matter because mobile readiness is in full swing. There\u2019s still time to get your online presence up to snuff, but the window is swiftly closing. While you consider an app, mobile version of your website or both, don\u2019t forget to think about how these changes are going to impact your SEO. For best results, hire an SEO professional who knows all the white hat tricks to get the results you want.<\/p>\n","protected":false},"excerpt":{"rendered":"

What does search engine optimization (SEO) and mobile readiness have in common? A lot more than you think. In 2014, mobile readiness officially arrived, which means that most people now do their research on smartphones before making a buying decision…<\/p>\n","protected":false},"author":8,"featured_media":1786,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[132,53,11],"class_list":["post-1784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-tips-tricks","tag-guest-blogging","tag-mobile-website-optimization","tag-seo-audit"],"yoast_head":"\n5 Ways Mobile Readiness Impacts SEO<\/title>\n<meta name=\"description\" content=\"What changes will mobile readiness bring to SEO? Why you should go mobile? 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