{"id":1896,"date":"2015-02-10T12:55:30","date_gmt":"2015-02-10T09:55:30","guid":{"rendered":"https:\/\/www.webceo.com\/blog\/?p=1896"},"modified":"2024-02-20T14:56:59","modified_gmt":"2024-02-20T11:56:59","slug":"6-myths-using-social-bookmarks","status":"publish","type":"post","link":"https:\/\/www.webceo.com\/blog\/6-myths-using-social-bookmarks\/","title":{"rendered":"6 Myths About Using Social Bookmarks"},"content":{"rendered":"

Today you\u2019ve been looking through an interesting site and tomorrow you won\u2019t be able to find it. Of course, you can store your bookmarks in your computer or browser\u2026but what if the operating system, at one point, stops loading – you have to reinstall it. Together with the operating system, bookmarks that you\u2019ve been collecting for a few months or even years will disappear. In this case cloud-based social bookmarking sites will be useful. You can get access to them from any computer with any browser. Search Engine Journal provides a list of 50+ social bookmarking sites for generating tags, votes and links<\/a>.<\/p>\n

While social bookmarking sites serve as great storage places for valuable content, what about the promotional aspect of all this? How can we use social bookmarking for promotion? Is it SEO-proof or is it a known spamming technique? Here are several myths about social bookmarking sites that will help you decide whether to use them or not in your ongoing online marketing strategy.<\/p>\n

<\/span>Myth 1. Spamming technique or convenient storage<\/span><\/h2>\n

Over time social bookmarks have turned into one of the spammiest resources across the Internet. Site directories, article directories, forums and blogs can have varying degrees of moderation which will cause search engines to value them differently, but a bookmarking site will have no moderation by definition.<\/p>\n

Truth:<\/em> Anyone can add all sorts of links with any anchors to social bookmarking services. That\u2019s why links from social bookmarking sites practically do not give any weight to a site and have very little effect on their ranking. Nevertheless, promotion with the help of social bookmarking services remains noteworthy as one of the tools of an optimizer.<\/p>\n

<\/span>Myth 2. Indexation boost of your site or blog<\/span><\/h2>\n

Truth: <\/em>The information search engines most care about from social bookmarking sites is that the links added do exist and should be indexed. Adding a new site to a few social bookmarking services can significantly speed up indexing of your site by search engine robots.<\/p>\n

<\/span>Myth 3. Growth of your brand awareness<\/span><\/h2>\n

Truth:<\/em> Links in social bookmark sites affect the image of the site. Moreover, your icon (favicon) is promoted.<\/p>\n

<\/span>Myth 4. Backlink building<\/span><\/h2>\n

Truth:<\/em> There is a misconception that using social bookmarking can be a good idea to pump internal pages for relevant keywords. In fact, this is a misleading, favorable to the owners of autoposting services in social bookmarking. The attitude of search engines to spammy resources<\/a> is well known to everyone. Social bookmarking is probably the spammiest resource that you can imagine.<\/p>\n

In addition, most of these services use the \u201cnofollow\u201d attribute in outgoing links, some use a redirect, thus eliminating even the theoretical possibility of links to effect promotion.\u00a0 You\u2019re better off earning natural links<\/a> rather than using black hat techniques.<\/p>\n

<\/span>Myth 5. Increase of Page Rank<\/span><\/h2>\n

Truth:<\/em> There won\u2019t be any increase in PR, even from links with social bookmarks with a good PR. The same thing is true for backlinks\u2026well, maybe some absolutely insignificant minuscule benefit.<\/p>\n

<\/span>Myth 6. Growth of organic traffic<\/span><\/h2>\n

Truth:<\/em> Indeed, if the bookmark is decorated beautifully, it can become a source of traffic, albeit small. Social bookmarking is not entirely useless in terms of getting traffic from search engines. As a rule, this effect is only possible with low-frequency queries, does not last long and works mostly in Google. There is no sense in striving to do this purposefully.<\/p>\n

<\/span>Tips for working with social bookmarking services<\/span><\/h3>\n