{"id":2660,"date":"2015-11-05T12:25:46","date_gmt":"2015-11-05T09:25:46","guid":{"rendered":"https:\/\/www.webceo.com\/blog\/?p=2660"},"modified":"2025-02-16T21:46:24","modified_gmt":"2025-02-16T18:46:24","slug":"6-actionable-steps-to-build-a-top-selling-landing-page","status":"publish","type":"post","link":"https:\/\/www.webceo.com\/blog\/6-actionable-steps-to-build-a-top-selling-landing-page\/","title":{"rendered":"6 Actionable Steps to Build a Top-Selling Landing Page"},"content":{"rendered":"

There are 3 major types of landing pages and each serves its own goals.<\/p>\n

Let\u2019s imagine you own a huge supermarket. First you can segment this into departments, i.e. canned goods, boxed goods, produce, home supply department etc. This is a must because, when people visit a supermarket, they go straightway to a specific department because they have specific shopping needs.\u00a0 This is how your website should be built. Your home page is a showcase of your site and the landing pages that describe your product features and solutions are specific departments which attract targeted traffic that is generated from specific search queries. If a visitor\u2019s search intent has a transactional character (she wants to buy a specific item over the Internet), you wouldn\u2019t want to send a visitor to your cluttered home page but, instead, you would send her to a product description page with pricing and a clear call-to-action in order to get more conversions.<\/p>\n

The key objective of landing pages optimization is to narrow down and capture targeted visitor traffic and turn this into prequalified leads and ready-to-pay customers. But messages and the ways to attract traffic with the help of landing pages are different.<\/p>\n

For example, if you have a website dedicated to online marketing services, you can build a specific internal website page that will cover one of the solutions you provide, be it SEO, or email marketing, or social media marketing. These internal website landing pages<\/strong>, if optimized properly, will show up in organic search results.<\/p>\n

If you launch a PPC campaign via Google Adwords, Social Media ads, or via email marketing campaign and your goal is to provide a sales pitch, you can create a PPC landing page<\/strong> with sales-dedicated copy with a clear offer and above-the-fold call to actions.<\/p>\n

And finally, if you launch a free content giveaway campaign or a viral campaign via a blog post or social media and your goal is lead generation, your landing page should have rich copy with unique and helpful content and with link incentives for users to share their contact details or get in touch via an inquiry form. This type of landing page is called a lead capture page<\/strong>.<\/p>\n

Anyway, all roads lead to Rome. No matter what the goal, how much money you spend and what way you choose to bring targeted traffic to your site, your landing page should convey a high value, strong incentive with solid benefits.<\/p>\n

Bite on this:<\/strong> According to Omniture<\/a>:\u00a0[Tweet “Marketing campaigns that use landing pages as target pages improve conversion rates by 25%.”]<\/p>\n

To give your landing pages high conversions, follow these step-by-step recommendations.<\/strong><\/p>\n

<\/span>1. Do keyword research to match a searcher\u2019s intent with the topics of your landing pages.<\/strong><\/span><\/h2>\n

Whatever type of landing page you choose, the first thing you should do is find user matched and SEO-friendly keywords. Users have short attention spans; it takes about 2 sec for them to click your result or not in the SERPs. So you should definitely use the keywords that closely match a user\u2019s search intent with the key concept of your landing page.<\/p>\n

An effective action plan for your landing page keyword research includes brainstorming and the refinement of a complex list of keyword phrases and long-tail keywords based on:<\/p>\n